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at the just concluded chengdu auto show, the popularity was still clearly divided. the leading domestic brands and some new power brands were bustling with people, while most joint venture brands' booths were a bit deserted.

in fact, the direction and prospects of joint venture brands have always been a hot topic among netizens. just recently, honda announced its sales in august, which fell by more than 40% year-on-year, and the market share of joint venture models has also been declining. do these signs mean that joint venture brands have no way out in the new energy era?

the answer is of course no. "auto talk" conducted a random survey on the car purchasing intentions of the audience at the chengdu auto show and found that many consumers still pay more attention to brand and quality when buying cars. this is actually the advantage of joint venture brand models, but unfortunately, there are few joint venture brand new energy models that can compete.

in the context of many joint venture car companies' old-fashioned fuel vehicles being the mainstream and only being able to attract customers by reducing prices, the ez-6, which was unveiled at the center of the mazda booth, attracted the attention of many consumers. obviously, chinese users who are well-informed know the value of new energy vehicles. whether they are mazda's die-hard fans or consumers who value quality and experience, they have found the long-awaited new choice of new energy vehicles that truly meets their inner needs in the ez-6.

the ez-6 jointly created by two century-old companies is a perfect match

in fact, most joint venture automakers started the attempt of new energy transformation in china relatively early, from oil-to-electric conversion to the introduction of foreign models, but they were not adapted to the chinese market and there was a generation gap with the new energy models of chinese automakers that were changing with each passing day. although toyota's cooperation with byd and honda's introduction of localized r&d have changed their thinking, the new models they created have lost the characteristics of the brand and have not kept up with the new technology trends. such models, relying only on the logo, certainly cannot impress chinese consumers whose tastes have improved.

although the route taken by ez-6 is not a "shortcut", it is indeed the most stable and reliable. ez-6 not only inherits mazda's art-like dna in car manufacturing, but also inherits and continues in the fields of control, design, safety, etc., and also has the empowerment of changan's intelligent driving, intelligent cabin, three-electric and other fields. with the strong support of the two century-old companies, although ez-6 is launched a little later than toyota and honda's domestically produced new energy models, its product strength and maturity have a very obvious leading advantage among joint venture brand models.

even if the ez-6 logo is covered, whether outside or inside the car, you can be sure that this is a mazda model, and this is the foundation for the success of joint venture brand models. ez-6 has made great efforts in this regard. just last month, changan mazda led 60 user representatives to start a tracing journey. starting from changan mazda nanjing r&d center, flew to hiroshima mazda headquarters, and then returned to nanjing factory, from r&d to design, and then to manufacturing, tracing back all the way, allowing users to fully participate in the development process of ez-6. whether it is a fuel vehicle or a new energy vehicle, changan mazda attaches so much importance to the opinions of users that the models created are naturally recognized by mazda fans.

therefore, whether it is the visible design or the invisible control and quality, ez-6 is confident that mazda fans will fall in love with it at the first try. at the end of july, at the chongqing dianjiang automobile test site, the only comprehensive hilly landform test site in china and the highest specification in china, changan mazda organized users to experience the ez-6 electric "man-horse integration" test drive experience for the first time. although this is a routine operation for mazda to communicate with users, it has opened a new chapter in mazda's development. master-level chassis tuning, millisecond-level body response, rear-mounted rear-wheel drive layout, 50:50 body axle load ratio, moose test speed exceeding 80 kilometers, double lane change test speed exceeding 110 kilometers, the familiar mazda model's smooth control feel is all there, making the users who experience it very happy.

maintaining mazda's "tone" is only half the battle for ez-6. to truly leverage the new energy market, it is necessary to keep up with the trend in terms of three-electric and intelligence. as the only model in the joint venture b-class sedan market that provides extended-range power, ez-6 provides two power modes for domestic users. in late august, changan mazda once again launched the ez-6's extreme range challenge in response to the most concerned endurance issue for the majority of users. the ez-6 extended-range model successfully completed the challenge of achieving an extreme range of 1,301 kilometers with a single charge and a tank of 45l of fuel. the measured average energy consumption was only 3.6l per 100 kilometers, and the range achievement rate exceeded 100%.

previously, the 600km pure electric model of ez-6 has successfully achieved a challenge mileage of 604km under cltc conditions, and the range achievement rate also exceeded 100%. the realization of the "double 100%" range achievement rate fully demonstrates the technical foundation of ez-6 in the fields of batteries and electronic control.

in the field of intelligence, ez-6 does not simply rely on hardware accumulation to achieve "outstanding" technical data. instead, it starts from the most frequent car usage scenarios of users, takes user experience as the priority principle, and provides mature, high-quality, and moderately leading intelligent solutions. this approach benefits users the most.

first, based on qualcomm snapdragon's third-generation 8155 chip, the ez-6 cockpit has a 4-zone voice engine that can maintain millisecond-level response in a high temperature environment of 67°c, and the command response and execution speed is less than 0.5 seconds; secondly, based on the ai ​​base model with 130 billion parameters, ez-6 can provide users with instant, comprehensive and accurate information support.

at the same time, in terms of smart parking, ez-6 is equipped with 4 megapixel high-definition panoramic cameras and 12 high-performance ultrasonic radars, which can identify more than 150 different types of parking spaces. in the field of intelligent driving assistance, ez-6 is equipped with the e-zero borderless intelligent navigation system, which can fully assist users in taking over urban commuting scenes and high-speed travel scenes. it can be said that ez-6 completely breaks the traditional perception that joint venture brand models have poor car computers and intelligent driving.

as the first new energy vehicle model of a brand, it embodies such completeness in terms of experience, which is rare in other models. it can be seen that mazda and changan are working together to create a "model" of new energy vehicles for joint venture brands, reflecting the importance and confidence of both parties in the future development of changan mazda.

the third high-value option for new energy vehicles

when we mentioned japanese mid-size cars before, we often mentioned accord, camry and teana as representatives. the new energy revolution not only brings changes to the market structure of each segment, but also brings more opportunities to car companies that are well prepared and transform earlier. changan mazda, which launched the ez-6, obviously has more potential and opportunities. changan and mazda complement each other's strengths. they are the first among joint venture brands to launch extended-range power models, becoming the leader in the new energy track of joint venture brands.

at present, new energy vehicles are emerging in the domestic auto market, but there is still a lot of market space for new energy vehicles of joint venture brands. it is the right time for changan mazda to launch ez-6. first of all, at the product level, after the mazda 6 was delisted last year, mazda still has a blank in the b-class sedan market, so ez-6 is a good alternative choice.

it is worth mentioning that ez-6 has returned to the most praised rear-wheel drive era of mazda 6. at the same time, ez-6 is the first new energy vehicle in the joint venture b-class sedan market that has both pure electric and extended-range power, and its intelligent capabilities are also at the mainstream level. therefore, old users and mazda fans have been eagerly waiting for the arrival of changan mazda's first pure electric platform model.

the appeal of ez-6 is not limited to this. judging from the sales volume of the car market, in the high-priced range of 200,000 yuan or above, many users still firmly choose joint venture brands and luxury brands, precisely because they value the quality of the models. currently, the joint venture b-class car market only has traditional fuel vehicles such as accord, magotan and camry. ez-6 provides pure electric and extended-range products for the first time, which is a safe choice.

in addition, for consumers who like trams but cannot stand the identical designs, boring controls and “rough” chassis of today’s trams, the ez-6 is naturally the best choice because it is not only outstanding in design, safety, control and quality, but also has attractive brand heritage and culture.

therefore, the emergence of ez-6 is not only of special significance to mazda, but also opens a new era for joint venture automakers. wu xuxi, executive vice president of changan mazda automobile sales branch, said: "in the 40 years of joint venture development, chinese market users have always lacked the right to define joint venture products. we hope that starting with mazda ez-6, users will have more right to define joint venture new energy models. with ez-6 as a starting point, changan mazda will continue to lead joint venture new energy vehicles into a new stage of development with upward value."

compared with domestic and imported new energy models with obvious advantages and disadvantages, changan mazda has become the "third high-value option" with more brand cultural heritage and craftsmanship quality with ez-6, and has also opened up a new path for joint venture brands to transform into new energy vehicles. more importantly, ez-6 fully meets consumers' demand for both brand and quality, and is bound to become a new weapon for mazda to attract fans in china, create a new value standard in the new energy market, and open up new market segments. changan mazda has also accelerated its pace in the new smart electric track, and has taken a step closer to its goal of becoming the number one new energy brand in joint ventures.