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jimu news commentator xu hanxiong

recently, the female driver designated driving platform "tianwan jiadao" was accused of "specially recruiting female drivers to serve drunk bosses", which caused controversy. on september 9, the recruitment manager of "tianwan jiadao" said, "drivers will have more orders at night than during the day, and the customer base includes both men and women." the platform's customer service said that the system will locate and record in real time. if the driver encounters harassment by a drunk male customer, he can call the police in time, and the customer service will notify the safety officer to come to the scene to deal with it as soon as possible. (according to a report by southern metropolis daily on september 9)

related recruitment advertisements have attracted attention (photo source: southern metropolis daily)

according to reports, "swan arrives" claims that the company is committed to building a domestic professional female driver designated driving platform, aiming to provide more flexible employment opportunities for women. it is currently online in dongguan, shenzhen, guangzhou and suzhou.

according to a previous statistical data, 87% of the designated drivers are male, and the majority are born in the 1980s. from the perspective of market segmentation, the emergence of the designated driving platform for female drivers will help expand the business space with a model of precise service and differentiated competition. after all, there is a lack of female drivers providing designated driving services in the market, and there is still much room for improvement in this regard.

according to data released by the ministry of public security on january 11, 2022, there were 319 million male drivers and 162 million female drivers in 2021, with a male-to-female ratio of 1.97:1. in reality, the ratio of male to female drivers is about 2:1, but male drivers account for as much as 87% of the market, which means that if female drivers need to drive, it is difficult to find female drivers to drive.

there is an objective demand for female drivers to be designated as drivers. in a survey, the option of "female passengers can choose female drivers" was welcomed. from the perspective of protecting the safety of drivers and passengers, this personalized service has its reasons for existence. the female driver designated driving platform came into being. if it focuses on providing safety protection for female passengers, it may be more in line with actual needs and there is nothing wrong with it.

in the online car-hailing market, female drivers have a higher rate of five-star reviews than male drivers, with "steady driving", "more patient", "clean interior" and "emotionally stable" being the top five passenger comments. the "swan arrives" ad says "i am a female driver, i drive more carefully", which is also a normal promotion to highlight the driving advantages of female drivers.

however, advertisements such as “300,000 annual salary is waiting for you” and “women aged 22-45, join now and enjoy a minimum monthly salary of 10,000” may be exaggerated. on september 9, the person in charge of the recruitment of “swan arrives” said that “10,000 monthly salary” was the company’s previous basic salary policy, which is no longer in place. as for the “300,000 annual salary”, the person in charge only said that “part-time jobs are more work, more pay”. this shows that the advertisements may not be realistic.

swan arrives conducts pre-job etiquette training for drivers (photo source: swan arrives official account)

as for "recruiting female drivers to serve drunk bosses", even if it is "rumor", it is a hype gimmick, and it is inappropriate to spread such information. according to media reports, on august 10, a reporter came to tian'e jiadao's office as an applicant, and the staff in charge of the interview introduced: "we are a female designated driver platform, and the orders we receive are basically from drunk bosses." with such an introduction, the implicit information may lead to a deviation in the rhythm, and this information may not be the true situation.

according to reports, tian'e jiadao claims to focus on the high-end market and has created a unique "flight attendant-style" business driver service. during the order-taking process, the driver wears work clothes, puts his hair in a bun, wears a bow tie, wears a work badge, and wears light makeup. the "driver's dress etiquette" also includes smiling to greet guests, handing over the keys with both hands, protecting the passengers from getting on the bus, and opening the door for passengers. before taking up the post, the driver also has special etiquette training.

providing high-quality designated driver services and opening up the high-end market at a higher price is not an exaggeration as a business model. however, designated drivers are designated drivers. obeying traffic rules and ensuring the safety of drivers and passengers is the first priority. "serving a drunk boss" should not be used as a publicity gimmick, and there should be no other irrelevant statements. several netizens with the id "swan driving female driver xxx" posted videos saying that they encountered "perverts" at work. the authenticity of these videos remains to be verified, but designated driver platforms should still pay attention to them. whether it is promotional slogans or related service processes, there should be no room for passengers to have wild thoughts, and the safety of designated drivers should be improved.

designated drivers should focus on providing quality driving services and provide segmented services according to business logic. however, their attention should not be diverted. they should not only focus on receiving orders from "drunk bosses" and should not have business strategies that deviate from the direction of designated drivers. only by operating in accordance with the law, ensuring the safety of drivers and passengers, and providing safe travel services that customers need, can designated drivers have a long-term stable development.