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on september 6, the shanghai land market released the public selection information and announcement for the implementing entities of the historical and cultural protection projects for the 235b-03, 237a-02, 237b-01, and 237c-02 plots in xiaodongmen street, huangpu district, and the underground space plots (part) of east street and xueyuan road, and the 231b-02 and 231c-01 plots in yuyuan street, and the underground space plots in shengjia street.

the reserve price for land use rights in this project is rmb 6.98052 billion, and the applicant’s bid must not be lower than the reserve price.

according to data from beike.com, the second-hand house fude yayuan mansion, which is adjacent to the plot of land, was built in 2007 and has an average listing price of 146,700 yuan per square meter; luxiangyuan, which was built between 2015 and 2022, has a listing price of 229,000 yuan per square meter.

in terms of new homes, capitaland maoming residences, also located in the xintiandi section of huangpu district, opened for sale on may 16 this year, with a single-day sales of over 3.1 billion yuan, a sales rate of 100%, and an average registered price of 168,000 yuan per square meter. china overseas shunchang jiuli, a luxury housing project in the xintiandi section, opened for selection on march 28, with sales of 19.653 billion yuan on the same day, setting a record for the highest sales of commercial housing in a single opening in the country. the project launched a total of 512 units, with an average price of about 172,000 yuan per square meter and an average total price of about 40 million yuan.

the selected plot is located in the east of the old town area of ​​shanghai, and belongs to the scope of the old town historical and cultural area. it is bounded by guangqi road and zhonghua road in the east, xueyuan road and fuxing east road in the south, planned fujia street, east street and jukui street in the west, and plots 231b-01, 235b-02 and 237a-01 in the north. the plot is adjacent to yu garden in the north, binjiang celebrity garden and pujiang mansion in the east, guangming junior high school and fudi yayuan in the west, and qiaojia road plot south of fuxing east road in the south, with a unique location.

map: pang jingtao, reporter of the paper

the planned land use of the plots is mixed use of residential, commercial and community-level public facilities. among them, plot 235b-03 is for residential use; plot 237a-02 is for commercial use; plot 237b-01 is for commercial and residential use, with the commercial ratio not less than 30% and the residential ratio not more than 70%; plot 237c-02 is for commercial and residential use, with the commercial ratio not less than 20% and the residential ratio not more than 80%; plot 231b-02 is for residential use; plot 231c-01 is for residential and community-level public facilities, with the community-level public facilities ratio not less than 23% and the residential ratio not more than 77%.

the total area of ​​the land parcel to be transferred is 31,316.52 square meters; the total floor area of ​​the above-ground building shall not exceed 79,249.85 square meters, of which the total residential building area shall not exceed 57,294.98 square meters, the total commercial building area shall not be less than 19,700.29 square meters, and the total community-level public facilities building area shall not be less than 2,254.58 square meters. it is recommended to develop two floors of underground space on the land parcel, mainly including underground commercial, parking and equipment, residential basement and other functions, with a total construction area of ​​no more than 56,994.72 square meters.

the transfer document requires that the area of ​​fully-decorated residential buildings on the plot of land accounts for 100% of the area of ​​newly built commercial residential buildings (excluding low-rise residential buildings of three floors or less). the building area of ​​small and medium-sized residential buildings on the plot of land shall not be less than 40% of the residential building area of ​​the plot after deducting the commercial residential buildings under style protection. area standards: the building area of ​​multi-story residential buildings shall not exceed 100 square meters, the building area of ​​small high-rise residential buildings shall not exceed 110 square meters, and the building area of ​​high-rise residential buildings shall not exceed 120 square meters.

the transfer documents show that except for the 237b-01 plot (part) and the 237c-02 plot, all other plots within the project scope are designated as texture protection areas, and the proportion of texture protection areas within the project scope is not less than 69%. within the texture protection area, attention should be paid to the overall protection of historical features, emphasizing the protection and inheritance of spatial texture, street pattern, and building scale, and continuing the small-scale and diverse historical texture characteristics. buildings within the texture protection area are mainly low-rise and multi-story. in principle, the building density shall not be less than 45%, except for public spaces within the plot. through the protection and renewal of historical buildings and the construction of new buildings with style and texture within the scope of this transfer, the total scale of protected and renewed buildings shall not be less than 38,200 square meters.

the transfer document also requires that the overall functional positioning of the selected plots be clear and reasonable, and the plots should be combined with the overall construction of the yuyuan old town area and the bund financial agglomeration belt to form a high-quality residential community with historical features. the plots should continue to focus on residential functions, strengthen the integration of multiple functions such as commerce, culture, and services, provide diversified residential products, and improve and enhance the overall regional functions.

in terms of functional business formats, the residential area should rely on the renovation and upgrading of historical buildings, and focus on displaying diversified shanghai-style buildings. the residential products should have a clear positioning, meet the diverse needs of the market, and create a high-quality residential community. in terms of commerce, it should rely on the historical streets and lanes with distinctive features, life-style streets, etc., consider the dynamic lines of community commerce and business format needs, and complement and link with the commercial spaces of the fuyou plot on the north side and the bund financial center on the east side, to create a positive and vibrant street interface and integrate historical buildings into the commercial space design.