fengkou financial review | there is no need to argue about accelerating the sales of existing homes
2024-09-09
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for home buyers, in the near future, on-time delivery with guaranteed quality and quantity may no longer be a luxury.
recently, a plot of land listed by shenzhen public resources trading center required that "all commercial housing should be sold as ready-made houses" during the transfer process; and in august last year, a plot of land transferred in shenzhen introduced the "competition for ready-made housing area" process, and finally the area of ready-made housing sold reached the upper limit, accounting for more than 40% of the total construction area. from "partial implementation" to "full implementation" of ready-made housing sales, the launch of this plot of land in shenzhen means that the sale of ready-made houses has taken another step forward.
in fact, in order to adapt to the new real estate situation, the ministry of housing and urban-rural development has launched a pilot program for the sale of existing homes in many cities since 2023. in late august this year, the ministry of housing and urban-rural development stated that it would "vigorously and orderly promote the sale of existing homes, guide local governments in selecting new real estate development projects, stipulate the sale of existing homes when land is transferred, and formulate supporting policies based on practice."
from a market perspective, accelerating the sales of existing commercial housing is an important measure to prevent and resolve real estate risks and enhance market confidence.
in the past decade, the "three highs" model with "high debt, high turnover, and high leverage" as the core has gradually become the main development and operation model of real estate companies. at the same time, the disadvantages brought by the "three highs" model, including the high degree of integration between real estate and finance, housing delivery and quality issues, have increased market risks. the most important point of selling existing homes is to effectively protect the legitimate rights and interests of buyers, prevent and control real estate market risks, and enhance market confidence.
for real estate companies, the sale of existing homes puts forward clear requirements on the financial strength and operational capabilities of developers. it can "squeeze out" some real estate companies with fragile capital chains and "three highs" companies from the market. in other words, the market will "select the fittest", forcing real estate projects to continuously improve their quality, restricting the blind expansion of real estate companies, and thus promoting the stable and healthy development of the real estate industry.
in addition, it is undeniable that in recent years, as the real estate market has undergone a deep adjustment, delivery risk has become one of the important reasons that hinder residents from buying houses. for buyers of pre-sale houses, after paying the deposit and down payment, they often need to "wait" for the new house to be delivered, or even fail to deliver and "lose both money and house". under the ready-to-move-in sales model, buyers can achieve "what you see is what you get", buyers can intuitively understand the current status of the house, reduce disputes over house quality, and prevent pre-sale houses from being delivered on time, and protect buyers' legitimate rights and interests to move in in time and obtain real estate certificates.
of course, the establishment and withdrawal of the system cannot be achieved overnight, but we look forward to the early implementation of the full implementation of the sale of commercial housing.
(zhang tingwang, financial commentator of dazhong news)
