a bowl of noodles that is so good that it can lift up the industry! an interview with lanzhou dingle catering service co., ltd.
2024-09-07
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can learning how to make lanzhou beef noodles guarantee employment? tie cheng, a 20-year-old from longnan, gansu, was assigned to a beef noodle restaurant in anning after studying at a training school for one month; can you open a store and start a business with zero basic knowledge? 15 years ago, pang xiaofang made a "gorgeous turn" with "a bowl of noodles" and successfully opened the first 24-hour beef noodle restaurant in anning... at present, the lanzhou beef noodle industry is extending from "a bowl of noodles" to an industrial chain integrating scientific research and development, technical training, production and processing, logistics distribution, and chain operations. the overall scale and brand effect are gradually expanding and improving, and the industrial chain is constantly extending. on september 6, the reporter visited lanzhou dingle catering service co., ltd. to learn about the one-stop production and education story behind its development.
let students learn ramen making skills in one month
at 11 a.m. on september 6, in the classroom of gansu dingle beef noodle vocational training school, eight or nine students were divided into several rows and repeatedly practiced kneading and pulling noodles at their desks. when they were communicating, they could hear different accents from different places.
chen xiaobao, who came to lanzhou from jiangxi, has been learning beef ramen here for 28 days and is about to graduate. as noon approaches, he is also very busy. after practicing ramen, he ran to the next door practice room to learn how to make soup. the school transformed the practice room into a public welfare restaurant. on the one hand, it allows students to familiarize themselves with the back kitchen process and simulate real business scenarios, and on the other hand, it provides lunch to surrounding residents at a preferential price of 6-10 yuan. "i studied to be a chef 20 years ago, but unfortunately i didn't work in this industry later. now i feel that i still love cooking and like making pasta, so i came to lanzhou to learn beef ramen." chen xiaobao regards this study as the first step to his "dream come true". after completing the study, he wants to return to his hometown to open a beef ramen restaurant.
among the young students, huang jin, a 61-year-old from yunnan, is very special. "i have retired from the enterprise. my children are opening restaurants and are optimistic about lanzhou beef noodles, but they don't have time to study and investigate, so i'm here to try it first." this is the second day of his learning to make noodles. the intensity of 6 classes and 4 hours a day made him realize that making noodles requires some physical strength. "you only know it when you try it yourself. it's not easy to master it. the teacher said that you have to achieve unity between the person and the noodles to be considered a master of the craft."
"in the 13 years since the school was founded, we have trained more than 10,000 students at home and abroad. some of them have opened many popular online stores in the united states. now more than 90% of the students in each session are from outside the province." li zhaohong, principal of gansu dingle beef noodle vocational training school, introduced that the school now offers basic classes, crash courses, boutique classes and other categories. basically, within one month, students can master the basic content of dough mixing, kneading, dough pulling, techniques, noodle shapes, and the most critical soup, beef boiling, and chili oil frying in the production process of lanzhou beef noodles. "in response to the need for students to enrich the menu when opening stores in other places, we have also opened courses on the production of special snacks such as hand-grabbed, barbecued, braised, stuffed skin, and gray beans. for students who want to go directly to work after graduation, we will also place them in our brand stores across the country."
give entrepreneurs a "golden rice bowl" with a bowl of noodles
in 2010, after buying out her job at the banking system, pang xiaofang "turned around" and entered the catering industry, joining dingniu beef ramen and opening her first small shop. now, 15 years later, her "small business" has expanded to two stores, of which the "golden store" near the lanzhou botanical garden is more than 400 square meters, open 24 hours a day, providing 26 jobs, and selling more than 2,400 bowls of beef ramen a day at its peak, with more than 1,000 customers. relying on the reputation accumulated over the years, it has also welcomed a large number of diners from other places, and receives up to seven or eight tourist groups during holidays such as summer vacation and national day.
as an entrepreneur who had no knowledge of ramen and management at the beginning, pang xiaofang is very fortunate to be in lanzhou. with the help of beef ramen, she has regained her "golden rice bowl" for a living. "the brand will give us technical support, personnel support, word-of-mouth support, as well as business guidance such as store design and personnel management, which is very worry-free for entrepreneurs."
entering the kitchen, tie cheng, the dough kneader of this store, is the "personnel support" provided by dingniu. tie cheng, who is from longnan, gansu, went to gansu dingle beef noodle vocational training school to learn how to make noodles two years ago under the introduction of his family. one month later, he was assigned to practice at pang xiaofang's store, where he gradually participated in the kitchen work of mixing noodles, kneading noodles, making noodles, and now has a stable job.
the reporter learned that lanzhou dingle catering service co., ltd., which operates the dingniu beef ramen brand, has opened 600 stores across the country since the establishment of the first dingniu ramen restaurant in 2006. it is currently a comprehensive franchise chain catering enterprise that focuses on catering and integrates raw material production and processing, food research and development, teaching and training, and beef ramen technical guidance.
lanzhou daily omnimedia chief reporter zhao wenrui/photo
