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we build cars that foreign companies are unwilling to build ourselves.

2024-09-06

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about five years ago, when the overall strength of domestic brands was still relatively weak, it was still very difficult for ordinary people to buy a car. 100,000 yuan could only buy a fit, 200,000 yuan was just enough for a camry, and 300,000 yuan could barely buy an entry-level model of a luxury brand. the words "enjoyment" and "texture" were really too far away from us.

thirteen years later, we can buy so many good cars today, with all kinds of power, configuration and even chassis. for example, the lynk & co z10 launched today is a car that we could never have imagined before, and foreign companies would never sell it to us at this price.

800v, 0-100 acceleration in 3.5 seconds, 5-meter length, support for noa without map, a lot of leather package and a maximum range of 806km, these are the main selling points of lynk & co z10, and the price of 202,800-299,800 yuan is its sincerity to us. of course, if you are willing to pay a little "sincerity money" and place a deposit before october 31, the price can be reduced by another 6,000 yuan, starting at 196,800 yuan.

to be honest, in the 200,000-300,000 yuan range, the lynk & co z10 is not the only pure electric sedan. xiaomi su7, zhiji l6 and even its own zeekr 007 are all powerful models in this price range. but why am i the only one who is particularly excited about the lynk & co z10, and even feel that a domestic brand is proud of itself in the world?

the reason is simple, because the lynk & co z10 is the first car that combines the advantages of high quality, large size and low price.

the biggest highlight of lynk & co z10 is that it has the most decent size in its class with a starting price of only 196,800 yuan. the length, width and height are 5028/1966/1468mm respectively, and the wheelbase is 3005mm. when placed on the familiar fuel car body, it is similar to the audi a6l, and is a proper c-class car.

on the other hand, the pure electric cars currently in the 200,000-300,000 yuan range are basically still b-class cars in size and positioning. for a long time, cars under 300,000 yuan were only b-class cars, and the lynk & co z10 broke this iron rule. this was unthinkable in the past, and no car company was willing to do so.

so the question is, why is lynk & co z10 good enough?

the reasons are complicated, but they can be summarized as: big family, big business. just like coca-cola can squeeze costs almost to the limit by increasing sales, lynk & co z10 is backed by geely group, which has achieved ultra-low vehicle manufacturing costs through the full deployment of the vast architecture. for example, smart, zeekr, jiyue and even lotus all use the vast architecture, in other words, they are all helping lynk & co z10 reduce costs.

even at the launch conference of lynk & co z10, amd's global ceo su ma personally congratulated. this kind of treatment is not available by buying a graphics card worth hundreds or thousands of dollars. it must be a huge order demand for the entire architecture that can attract su ma's personal attention. with this volume, let alone congratulations in person, what's wrong with giving a super big discount?

so when it comes to the issue of internal competition, it may not be that manufacturers are maliciously competing to sell cars below cost, but that the costs of large manufacturers are far more advantageous than those of "small manufacturers".

in addition to the size, lynk & co z10 also has the best configuration. what configurations did the 200,000-300,000 yuan models have before? five killer features, leather steering wheel, central control screen and fully automatic headlights? don't laugh, this is really the experience that joint venture brands have given consumers for a long time. in other words, consumers spent so much money, just to upgrade the size from a-class to b-class, but the configuration is still simple.

in 2024, consumers can spend more money to get not only a larger size, but also upgraded configurations. take the lynk & co z10 as an example, it comes standard with a 15.4-inch 2k display, amd v200a car chip (the computing power is about 1.8 times that of snapdragon 8295), electric seat adjustment, heat pump air conditioning, sentry mode, privacy glass, leather interior, and active air intake grille.

if you are not satisfied with the lowest configuration, you can add a little more, such as electric suction doors, ar-hud head-up display, ambient light, harman kardon speaker system, seat massage, rear ventilation and heating, laser radar, air suspension, active suspension system and electric spoiler, which will become the characters in your vehicle configuration. the most important thing is that even the top configuration is only 299,800.

no kidding, for less than 300,000 yuan today, the z10 gives you the same experience as the previous 700,000 yuan or even more.

in addition to the size and configuration, the power chassis is also superior. the front double wishbone and rear multi-link are the suspension structure parameters of lynk & co z10. although it cannot accurately represent the quality of the chassis, it has proved that the foundation is good enough.

what's more, our friends in the front have already completed the first round of test drive experience in the country in zhuhai, and the conclusion is that it is very high-end and very textured.

so, is the lynk & co z10 really perfect and impeccable? it can be said that it is, but it can also be said that it is not.

because from the perspective of price, the experience that lynk & co z10 gives everyone at this price is already very perfect. but from the perspective of the market, there are still some shortcomings.

for example, it is a huge pity that the 800v platform is not standard for all models. among the five models of lynk & co z10 currently released, only the top and second top models are 800v high-voltage platforms, priced at 249,800-288,800 yuan. the other three models are all 400v platforms.

the difference is not only in horsepower, but more importantly and more practically in charging speed. lynk & co has only announced the 800v charging speed, which achieves the achievement of "charging for 15 minutes and replenishing 573 kilometers of driving range". but if it is a 400v model, it may take half an hour to charge the battery to 573km.

this difference may not be obvious today, but as high-power charging stations gradually emerge and are fully deployed, 400v will be abandoned like 4g because of its slow speed. this is why i say that it is a pity that the lynk & co z10 does not come standard with an 800v high-voltage platform for the entire series.

another regret is that the air suspension, cdc shock absorbers and active spoilers are exclusive to the top-end models. perhaps it is because the domestic brands are too popular now, or it may be because the pre-heating of z10 is so extensive that everyone thought that the combination of cdc shock absorbers + air suspension would be standard, or at least mid-range. i didn't expect that only the top-end models can have it. in addition, the electric spoiler that is the most eye-catching in the pre-heating advertisement is also exclusive to the top-end models (of course, if you place an order before october 31, it will be a free option).

there may be a lot of people who like lynk & co z10, but there are very few people who are really willing to place an order for the top-of-the-line model.

but in general, the lynk & co z10 is still a car with very strong comprehensive strength. it has a very large size, a very beautiful shape, excellent overall vehicle texture and outstanding configuration performance. the most important thing is that it only costs 202,800-299,800 yuan.

such product strength is extremely strong even in the field of self-owned brands that are crazy about internal competition. what? you mean joint venture brands? the only thing that joint venture brands can give you today may be the word "joint venture".

be more confident. we can build the cars that foreign companies are unwilling to build with our own brand!