chengdu real estate market prepares for the "golden september and silver october": some real estate projects attract customers in various ways, and high-end projects actively promote new projects
2024-09-06
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
yuexiu tianyue yuncui sales office. photo by meng shuangkuifor ordinary home buyers, it is also a good window period for buying a house to seize the price reduction period of most real estate projects during the "golden september and silver october" and complete the purchase of a house at a lower cost."we have to receive dozens of groups of customers a day and we are too busy." a property consultant at chengdu poly jingyuan told china real estate news.the market is changing rapidly. in the first two months, the supply and sales of new homes in chengdu both dropped, and the market is not optimistic. now, as chengdu's weather continues to dominate the national high temperature list, the new home market is also showing a warming trend.since august, chengdu has introduced a number of policies to encourage home purchases. according to feedback from multiple channels, the number of people looking at new homes has increased significantly. in addition, some areas have recently followed up with detailed home purchase discounts, and several high-profile improvement projects are scheduled to enter the market in september. the policy and market benefits have reached an unprecedented level.wang wei, an expert who has long studied the chengdu real estate market, believes that 2024 is already halfway through, and the market was not good in july and august. for performance reasons, many real estate developers have to extend the customer accumulation period and postpone the launch of new projects to september and october. although the current "golden september and silver october" is not as good as before, it is also a node that real estate developers must strive for to sell.guan rongxue, senior analyst at linping residential big data research institute, believes that with the continued fermentation of a number of new policies before september and the launch of high-quality projects, these positive changes will gradually be reflected in new home transactions. it is expected that the new home transactions in chengdu during this "golden september and silver october" will be better than the current level, but it may be difficult to surpass the same period last year.━━━━
projects cut prices in various ways to promote saleson september 1, the new housing purchase policy in qingyang district, chengdu, began to be piloted. in addition to financial support, supporting group purchases, housing voucher placement, and encouraging old-for-new exchanges, the "several measures for qingyang district to promote the healthy development of the real estate market" specifically clarifies that for new residential home buyers who have completed online signing and filing between january 1, 2024 and february 28, 2025, if their children have school (kindergarten) needs in 2025 and meet the conditions for settlement after preliminary review by the public security department, on the basis of ensuring the school (kindergarten) of registered children of school age, refer to the qingyang district's school (kindergarten) regulations for registered children of school age, "they can enroll in the district's public kindergartens, primary schools, and junior high schools in the new residential purchase area.""the housing prices in qingyang district are too high, so i didn't dare to look before." as a traditional education-strong district in chengdu, mr. li was pleasantly surprised by the sincerity shown by qingyang district this time. he usually only looked at new houses in wuhou new town and erba block, but now he feels that if his children can go to a good school in qingyang district, he can give it a try.the new home market in chengdu was sluggish in august, and policies were being implemented at all levels, mainly focusing on incentivizing projects to sell out their properties.according to cric data, only 927,300 square meters of new homes were sold in chengdu in august, down 7% from the previous month, only slightly higher than the volume in the spring festival month. wang wei analyzed that the current population growth rate and urbanization are slowing down, and homebuyers are more concerned about self-occupation. the price, quality and surrounding facilities of the project are all indispensable. such a mentality will make general marketing actions ineffective.as mr. li said, if he did not get the support for schooling by buying a new house, he would not have thought about buying a house in qingyang district. however, whether it is policy adjustment or market self-repair, it is very difficult to completely solve the "pain points" of home buyers.affected by the transaction volume, the supply has also changed. according to cric data, there were only 6 launches in the central urban area of chengdu in august, a 25% drop from the previous month, and the launch volume has dropped to a new low. a project marketing manager told reporters that it is better to accumulate customers and digest inventory than to launch new products.on september 5, the sales office of aiqing xiyue wanjing was crowded with people. photo by meng shuangkuithe market price reduction action is more obvious.on september 4, the love xiyue wanjing project located in the chengfei section of qingyang district launched more than 20 special-price houses, with a unit price of 13,000 yuan per square meter. reporters found that the unit price of love xiyue wanjing was more than 20,000 yuan in the previous five certifications, and now the price has been reduced by more than 7,000 yuan per square meter. even many channel personnel called the price reduction incredible.coincidentally, poly jingyuan in tianfu legal district will also launch special-price houses in the near future, with an average price of only about 17,000 yuan per square meter. a house with a construction area of about 141 square meters used to sell for about 3 million yuan, but now it is expected to be sold for about 2.3 million yuan. the property consultant told reporters that there are only a few houses with such special prices, and there are many people visiting the sales office now, and it is expected to be sold out in a few days.wang wei believes that for projects with average locations, products and supporting facilities, the only way to sell them is to lower prices. "their competitors are second-hand houses in the area. if the price is higher than that of second-hand houses, buyers will consider going to the second-hand housing market to pick up bargains. this is also the reason why the number of second-hand houses signed online in chengdu this year is much higher than that of new houses."the project marketing manager said that the market downturn did not happen overnight and it is almost impossible to completely reverse the market situation. even though the sales office is starting to get busy now, they are still cautious about the market outlook and have no intention of launching new products in the "golden september and silver october".the implication is that some real estate projects want to seize the "golden september and silver october" period to sell out their properties, and they do not rule out the possibility of further price cuts. however, considering the mood of old owners, they will package the discounted properties as work-for-hire properties and launch them in batches in small quantities. the overall market trend of price cuts and promotions is irreversible.━━━━
boosting market confidencethe situation is completely different for high-end projects.according to incomplete statistics, 15 projects are expected to be launched in chengdu in september, among which high-end improvement projects with high attention such as xipai jiaozi and yuexiu tianyue yuncui phase ii will also launch new housing in september.on august 31, the xipai jiaozi sales office in the linjiaba section of chengdu was visited by two or three hundred groups of customers, and the atmosphere was lively. the real estate consultant told reporters that the number of people queuing up is almost three times the number of houses in the first batch. "if you freeze 200,000 yuan, you can get an additional 3 percentage points discount."on september 1, many homebuying groups and self-media accounts in chengdu were flooded with messages about the 143-square-meter apartment in the second phase of yuexiu tianyue yuncui. such obvious publicity was obviously to build momentum for the project's launch. a chengdu real estate media executive revealed that the total price of the 143-square-meter villa in the second phase of yuexiu tianyue yuncui may be between 4.5 million and 5 million yuan after discounts.the latest longhu guancui hardcover house price ranges from 3.6914 million to 8.5894 million yuan, and the blue cartier garden city blue court is a multi-million-level luxury house. in fact, such high-end improvement projects are beyond the reach of ordinary homebuyers, even with discounts.as the real estate consultant of jianfa shuxiang yunjin in qingyang district said, the project does not offer much discount. the total price of an apartment with a construction area of about 130 square meters is between 4.2 million and 4.4 million yuan, and the total price of an apartment with a construction area of about 143 square meters is between 4.8 million and 5.3 million yuan. after all, price and value are always equal.their confidence in launching the project comes from the market.sichuan normal university station tod jinjiang mansion south garden, which was launched last week, was launched with a unit price of 30,892 yuan per square meter, and 90% of the units were sold. other data show that from january to july this year, 683 luxury homes worth more than 10 million yuan were sold in chengdu, setting a new record for the same period.wang wei believes that the hot sales of high-quality projects and even luxury homes have sent a positive signal to the market and are conducive to boosting market confidence. as long as the product is scarce and of high quality, there will still be no shortage of buyers, which will force developers to improve their product capabilities. for ordinary homebuyers, it is also a good window period to buy a house at a lower cost by seizing the opportunity of price reductions in most real estate projects during the "golden september and silver october" period.according to the market confidence index monitored by linping residential big data research institute, the chengdu market confidence index in august was -0.85, up 0.04 from july. although the market is still in a downturn, it can be seen that once favorable policies are introduced, market confidence will indeed show signs of recovery in the short term.guan rongxue believes that it will take some time for the current property market demand, home buyers' income and confidence to recover, and active policy guidance as well as improvement and stabilization of the economic and employment environment will still be needed in the future.editor-in-charge: ma lin, wen hongmei
