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many places have begun to explore the pricing and sales of commercial housing based on the floor area. although this change in pricing will not have a significant impact on the total cost of buying a house, the industry believes that it will help buyers to more intuitively understand the actual price of the house they are buying and help reduce disputes caused by information asymmetry.

many places are exploring selling according to the floor area of ​​the unit to avoid too large a proportion of public areas.

on september 5, according to the wechat public account "xiangtan online", the office of the people's government of xiangtan city, hunan province, issued a notice on "several measures for xiangtan city to promote high-quality development of the real estate market". the notice includes 18 measures in three aspects: stabilizing consumption, stabilizing investment, and stabilizing the main body.

in terms of optimizing housing sales methods, the new policy proposes that when purchasing newly built commercial housing, real estate developers can, after review and filing, moderately float promotions based on market conditions on the basis of the original regulations. for group purchases of 10 or more newly built commercial housing at one time, the group purchase price will not be included in the urban commercial housing price monitoring range.

another measure that has attracted much attention is that real estate developers can implement sales promotion and pricing based on the floor area of ​​housing units (excluding common areas).

xiangtan is not the first city to propose that housing prices can be calculated and sold based on the floor area of ​​the housing unit.

zhaoqing city, guangdong province also issued relevant regulations in may this year, clarifying that from may 1, 2024, commercial housing across the city will be priced and sold based on the floor area.

earlier, hefei held a city-wide special meeting on real estate work in july last year and also proposed"in order to avoid too large a proportion of the common area, we should actively explore the pricing of commercial housing sales based on the floor area."

chen wenjing, director of market research at china index academy, pointed out that in fact, whether to trade based on building area or floor area does not have much impact on the cost of buying a house. in essence, it is just a difference in calculation method. the total price of a house under the two algorithms should be similar, but the unit price will be different.

judging from the progress of zhaoqing city, the relevant person in charge of the zhaoqing housing and urban-rural development bureau said in an interview with the media that the main factors that determine the value of a building include transportation, location, quality, supporting facilities, etc., and the total price of a house is generally not affected by the calculation method. however, in terms of unit price, under the premise that the total price of the house does not change, after converting the housing common cost, the unit price calculated based on the floor area of ​​the commercial housing will be higher than the unit price calculated based on the building area.

according to nan fang daily, staff of zhaoqing chengtou xingyue four seasons real estate project said that after the new regulations were introduced, the project adopted two methods of pricing: one based on the floor area of ​​the unit and the other based on the building area. "the unit prices of the two methods are different, but the final prices are the same. as for the subsequent property management fees, according to the current higher-level policies, the shared area of ​​the house must still be included in the calculation."

improve the transparency of housing area, and “what you see is what you get”

currently, the vast majority of commercial housing transactions are priced based on the building area (floor area + common area). therefore, "whether to cancel the common area" has become a hotly debated topic.

however, the industry believes that the public area exists objectively to a certain extent. "pricing and selling based on the floor area" does not mean "cancelling the public area". whether it is calculated based on the building area or the usable floor area, the unit price of the house is different. however, changing the price of commercial housing to be calculated based on the floor area is not a superfluous move, and it has positive significance in improving the transparency of housing area.

the above-mentioned person in charge of the housing and urban-rural development bureau of zhaoqing city mentioned that there is a sentence before "pricing and promoting sales based on the floor area" in the policy document: "promote real estate developers to standardize, optimize and publicize the calculation methods of the shared area of ​​housing in accordance with the law, and reasonably and appropriately increase the housing rate". in the form of publicity based on the floor area, we can consider the actual pricing of the exclusive area, and also take into account the shared area, so as to distinguish the cost performance of commercial housing.

an article previously published by the economic daily also shows that from an international perspective, it is a common practice to calculate the area of ​​a house based on the usable area within the unit. improving the calculation method of house area will help improve the consistency of my country's engineering construction standards with international practices and improve the internationalization level of my country's standards.

in reality, there are many problems with pricing houses based on built area. "the public area is too large, the house ratio is low, and the composition of the public area is unclear" makes home buyers feel entangled; the lack of standards for the public area and chaotic management may also harm the interests of home buyers. from this perspective, changing the pricing of houses to the useable area within the suite can solve the problem of opaque use area for residents, make it easier for residents to measure by themselves, and achieve "what you see is what you get", which is conducive to protecting consumer rights.

chen wenjing mentioned that, in general, the change in pricing method has a relatively small impact on housing prices, but pricing based on the floor area of ​​the unit will help buyers understand the actual price more intuitively, reduce disputes caused by information asymmetry, and promote further standardization of commercial housing sales behavior. it is expected that more cities will follow up and introduce relevant regulations.