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characters - liu yanzhao, general manager of weipai and tank

the off-road vehicles we make must be worthy of our users, build a good reputation, and move forward steadily step by step.

the off-road vehicle market has gone from a niche to a mass market, and the tank brand has made an indelible contribution. the tank 300 in particular is of great significance to the entire off-road vehicle market and even the chinese automobile industry.

when other brands began to increase their investment in the off-road vehicle market, the tank brand achieved sales of 500,000 vehicles in 44 months, telling everyone that we are not afraid of competition. of course, in liu yanzhao's view, in terms of the overall brand appeal, it is not about pursuing a certain volume as just mentioned, but pursuing the off-road category. even if we say internally that we want to be the world's no. 1, is it a sales no. 1? the god in the mind of off-road vehicles is not pure sales, but performance, reliability, partnership, and trustworthiness. in the creation of the off-road brand tank platform, there are many stories to share with you, and we will gradually release them in this rhythm and direction in the promotion.

at this year's chengdu auto show, the tank brand also brought a new car - the tank 400 gasoline version. some people may think that this goes against the current trend of new energy, but in fact it just reflects the ambition of the tank brand. first of all, it is because there is demand. in some regions such as the northwest, northeast, and north china, there is still a certain demand for gasoline vehicles. the more important reason is that this time the gasoline version will not only be promoted domestically, but also overseas. it is an overall global version, which is based on current planning and technical reserves and is promoted with an overall strategy.

as liu yanzhao said, "when the tank was released, we said 'tank, born global'. why 'born global'? we have invested so much in the tank platform for a niche category like the tank. we have made medium, medium-large and full-size vehicles. these vehicles will definitely not be placed in the same local regional market. they must be made for the global target market. i don't want to talk about ambitions here. we must be no. 1 and have a certain market share. i want to say that the off-road vehicles we make must be worthy of users, build a good reputation, and move forward steadily step by step. only then can we push the current competitors in the market out step by step. this is not a so-called 'slogan' or a radical expression. it requires background, precipitation, and some persistence. including the 'passion' that president wei talked about. without passion, those who want to make quick money cannot make off-road vehicles. i am not sure about the square box, but off-road vehicles must be stable."

there are many vehicles on the market that are dressed in the guise of square boxes, but in reality they are fake off-road vehicles. this is a completely irresponsible practice for consumers. in liu yanzhao's view, we must "respect technology and respect off-road vehicles". if we are talking about off-road vehicles in the field of off-road vehicles, we must ensure the reliability, strength and redundancy of off-road vehicles. because we have always been asking users to "go out, have fun, and come back". in the design process, the end point of the off-road vehicle must be the starting point of the user. he must be able to come back. he cannot go out for a trip, have fun, and then go on a bad road or something. this is problematic. off-road is off-road, and the square box is a pursuit of style. everyone has a demand for square boxes in the process of homogenization, and i think this is understandable.

the tank brand has its own things to do and its own things not to do. i still insist that the brand's strategic focus is actually "giving up and gaining". what exactly do you do and what don't you do? what have you figured out? if you are just doing the trailer for fun, it is better not to do it. i think it should be handed over to professionals. even if we can make it and do it well, we can make motorcycles and heavy motorcycles, but i haven't decided whether to make this thing as an auxiliary part of the mall. we still have to operate it well. if we treat it as an auxiliary part of the mall, then its research and development, manufacturing, production, and after-sales system cannot be bad in any way. if there are good and bad products, i won't let it be mixed. the investment will be very heavy, and i can't make it into a series. so it must be a question of giving up and gaining.

as for the tank 100 and tank 200, which the outside world is very concerned about, including whether to make a full-size one, liu yanzhao also gave an answer. he said that he had crowdfunded the tank 300 before, so why not crowdfund a tank 100?

people want this thing because they want to get a good price and have an off-road vehicle. but if we take these costs and manufacturing process guarantees into account, we still have to use crowdfunding to organize those who love it. great wall motors and tank can support this project, which can be satisfied, but there will still be a psychological expectation management.

for larger models like the tank 900, we also base our decisions on the development of the global economy, including our usage and the demands of the off-road market. does he want such a large vehicle because he wants a luxury car with off-road capabilities? or does he need a larger product with working conditions? these things actually come from market demands, and then we meet these markets in a targeted manner. when we are doing product strategic planning, we have been constantly asking ourselves, do we really have to have these demands?

if we go back ten years, we would say "we must expand from a0 class to full size", which seems to be the composition of the brand product sequence. however, now is the "jungle era" and the "stock competition era". in this case, there will be action only if there is a demand. we will not perfect any content just for the so-called brand product category image. after it is produced, it seems that it is well received but not popular. we still have to use different r&d models and different production models to satisfy it according to the demand.

whether in terms of technology, accumulation, ecology, team operations or reputation, the tank brand is pursuing excellence and using a series of systems to build a real moat. as the off-road vehicle market continues to grow and become stronger, mala car believes that the tank brand will achieve more results.