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according to red canteen, from january to june 2024, more than 1 million catering-related companies in china have left the market, far exceeding the same period last year. red canteen visited and surveyed and found that in popular business districts and blocks in cities such as guangzhou, shanghai, beijing, and chengdu, the scene of restaurants closing down in succession and high vacancy rates is shocking. some industry insiders said that the performance of most restaurants in the first half of the year was not ideal. if the consumption during the summer catering peak season does not meet expectations, a large number of restaurants will close down.

against this backdrop, shandong shunhe hotel group bucked the trend and achieved a million-dollar growth in performance in three months. what is the secret?

shunhe hotel group was the first to introduce and utilize the "customer data platform cdp" system to build a unified enterprise customer data system, realize the overall management and in-depth mining of customer data, improve the accuracy of customer marketing, enhance customer personalized service experience, and effectively drive the hotel's counter-cyclical growth of one million yuan in three months.

it is understood that cdp is a system "tailor-made" for comprehensive hotels by shushihuicong (beijing) technology co., ltd., shandong shunhe hotel group and guangzhou wanxun computer software co., ltd. its functions range from achieving real-time integration of hotel data across the entire region, to supporting atomic-level data tags and custom data tag combination queries, to achieving precise marketing reach of target customers, and finally using system algorithms to conduct activity prediction and analysis, thus achieving a "four-step" closed-loop marketing effect analysis.

in the recent shunhe ninth mushroom food festival, cdp made its debut and played a key role. among shunhe's 900,000 customer resources, cdp selected more than 20,000 specific customer groups for precision marketing, such as customers who consumed mushrooms at the 8th festival, customers who have not visited the store for nearly three months, and customers who celebrated their birthdays during the food festival. through the system's automatic coupon issuance, combined with coupons for adding friends and coupons for spending a certain amount, precise customer marketing was achieved, and various customer resources were successfully mobilized to consume in the store, and the store attendance rate increased significantly. in just half a month, it increased shunhe hotel group's revenue by more than 600,000 yuan.

in the future, shunhe hotel group will continue to work with shushihuicong to deepen the digital transformation of the domestic hotel industry. through innovative technology and refined management, it will continuously optimize customer experience, promote high-quality development of the company, and bring consumers more excellent services and quality experience.

source: text/photo by wang ruihong

editor: liu gaojun

proofreading: zhang zhongfan