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nearly 18,000 second-hand houses were sold in shanghai in august, and many luxury houses were sold out: the replacement chain is gradually opened up

2024-09-03

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the shanghai property market closed smoothly in august. the monthly second-hand housing transaction volume was nearly 18,000 units, and the new housing transaction volume was nearly 14,000 units. the industry said that the replacement chain is gradually opening up, and the activity of new housing projects with a value of more than 10 million yuan has increased.

according to online real estate data, in august, a total of 17,884 second-hand houses (including commercial) were sold in shanghai, a month-on-month decrease of 12.25%.

lu wenxi, a market analyst at shanghai centaline property, believes that the second-hand housing transaction volume in august was nearly 18,000 units, and the overall market was relatively stable. from the data, although the transaction volume fell month-on-month, it was in line with expectations. in horizontal comparison, the second-hand housing transaction volume in august this year was still significantly higher than the 16,000 units in the same period last year, indicating that the market is stabilizing.

anjuke shanghai's monitoring shows that on the last trading day of august, the daily transaction volume of new and second-hand homes in shanghai performed well, with 944 new homes sold and 785 second-hand homes sold, both setting new highs since august 1.

from the market feedback, the performance of second-hand houses in different regions is differentiated. a store manager in the pudong huamu area told the paper that more than 20 houses were sold in the area in august, but he was not very satisfied with the store's performance and was looking forward to the golden september and silver october. there are also brokers in the tangqiao area who said that the region opened about 20 orders, but the store only opened one transaction. many brokers said that compared with june after the new policy, the number of new customers in august has decreased significantly.

a broker in the weifang section of pudong said that store visits and transaction volumes remained stable, but prices did not stabilize.

some real estate agencies have also been affected by the relocation of surrounding communities, and some of their home purchase demand has entered the second-hand housing market. a manager of a store in xuhui tianlin business district said that due to the demolition of surrounding communities, some demolition customers have entered the market in advance, and some cost-effective houses have been placed by customers very quickly, with the only requirement being to extend the transaction cycle.

lu wenxi mentioned that the current property purchasing chain is relatively smooth, and the activity of upgrading customers is increasing, especially the sales performance of new houses worth more than 10 million yuan is good.

according to online real estate data, a total of 13,709 new homes (including commercial) were sold in shanghai in august.

according to data from shanghai centaline property, the transaction area of ​​newly built commercial residential buildings in shanghai that month was 593,000 square meters, up 9.6% from the previous month and 1.8% from the previous year. from the top ten sales list, high-end products with a price of more than 100,000 yuan were particularly active, with 4 such products. in addition, there was one property with an average price of nearly 100,000 yuan per square meter, and one with an average price of 93,000 yuan per square meter.

according to data from shanghai centaline property, 20 projects were launched in august, two fewer than in july, with a total area of ​​365,000 square meters, a month-on-month decrease of 30.5%.

lu wenxi mentioned that it can be seen that the number of real estate projects is not small, but the total area has decreased significantly, reflecting that the number of individual projects is decreasing. in the past, the area of ​​a single project entering the market was about 30,000 square meters, but now some real estate projects are even less than 10,000 square meters. the projects entering the market are basically improvement products, but the performance of 100,000+ projects is very eye-catching.

in terms of the launch situation, luxury housing projects have "sold out" again. according to incomplete statistics, in late august alone, four luxury housing projects "sold out" appeared in shanghai, including zhonghai lingdi jiuxu phase ii, jinyuan, bund one courtyard phase ii batch ii, yuexiu suhe heyue mansion, etc., all of which were sold out as soon as they were launched, with a total transaction amount of nearly 12.4 billion yuan.

lu wenxi believes that the off-season effect is still in effect in august. however, in the era of improvement, the demand for mid- to high-end products can remain stable, reflecting the good elasticity and possibility of this part of the power. hot projects, such as sunac bund one, have met market expectations and triggered points. in the short term, although there are transactions in mid- and low-end projects, they are far less popular than luxury products, so there will not be too outstanding performance in terms of transactions. however, with the arrival of the traditional trading season, real estate companies will speed up the launch of high-quality products. at that time, driven by supply, transactions will rebound significantly.