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a car is no longer just four wheels and a sofa, and selling a car is no longer just about the traditional configuration plus price. nowadays, it is impossible to sell a car well without some tricks and some voice.

the current car market is no longer about selling cars, but more and more like selling computers. whether there is endorsement from a big brand and whether it is a strong combination have become key factors in whether consumers will further consider purchasing.

just like the "intel inside" campaign launched by intel. dell is the world's leading computer manufacturer, and intel is the top processor supplier. the two parties endorsed each other to build super computers, and dell computers with intel processors were sold out in an instant. this is the brand "magic" brought by technical strength.

by 2024, the above logic and means will once again become the weapons of marketing and product upgrades for automakers. nvidia's chips, huawei's intelligent driving... one after another, major manufacturers have become the new "intel inside". it seems that using these products can increase car sales. in addition, with the current emphasis on intelligent driving, whoever uses advanced intelligent driving systems will be ahead of the top automakers.

this car-buying tendency has made huawei, which has always claimed to be far ahead, a hot commodity in china's intelligent driving field. the wenjie uses huawei technology, and its sales are rising. the wenjie m9, which costs about 500,000 yuan, sells 9,000 units a month. this has inevitably made fangchengbao, which wants to build a hardcore car, think of "marriage".

as we all know, the functions of off-road vehicles are becoming more and more similar. 360-degree turns have been ruined, and rear-wheel steering-by-wire technology has become commonplace.how to attract more consumers, especially when more and more off-road enthusiasts begin to need products that take into account both home and off-road scenarios, how to make off-road vehicles easier to drive, and how to make technology a magic weapon for off-road vehicles to benefit the public, which pulled out all the product manager’s hair.

therefore, intelligent driving has become the secret to saving baldness. some off-road vehicles have begun to use intelligent assistance systems, adaptive cruise control, and blind spot monitoring. how can the fangcheng leopard, which entered the off-road market late, compete? how can the leopard 8 fight its way out?

fangcheng baobao 8 approached huawei, the two giants in shenzhen, and joined forces to officially start a high-end hard-core car competition among chinese companies.

when off-road meets intelligent driving

in recent years, china has seen an endless stream of new outdoor sports. camping and hiking are considered light-weight, while mountain climbing and traversing xinjiang have become the new favorites and class symbols of white-collar workers and family users. the popularity of outdoor sports has made people realize that their cars are no longer powerful enough.

in the past, hard-core off-road vehicles were too rigid, and could not be driven properly without some skills and strength; ordinary suvs were not capable of crossing mountains and rivers, and the market needed a car that had both.

domestic brands have seen new business opportunities: how to build a car that is easy to drive, easy to use, and fun to play with, which not only provides urban driving comfort but also demonstrates hard-core car performance.

with the tank paving the way, and the formula leopard coming out, one car company after another has begun to launch hard-core models that can meet the above needs. as a rising star, the leopard 5 has successfully established a foothold in the hard-core car market.

the reason why leopard 5 sells well is that it has solved the most important fuel consumption problem. after all, no one wants to spend money, and the wallet is the most important thing. official data shows that the fuel consumption of leopard 5 is 7.8l/100km when it is out of power.

however, using electric power to solve the fuel consumption problem is only the initial stage goal of building a hardcore car. the ultimate goal is to allow everyone to easily enjoy the fun of the outdoors.

first of all, if you want to drive the car well, you have to ask for an assistant. for users with little outdoor driving experience, driving a purely manual car is undoubtedly a challenge.how to escape from a narrow road, how to observe blind spots, and how to avoid dangerous situations in the middle of the night are all real intelligent needs.

secondly, the use scenarios of hard-core vehicles have long been extended to cities. faced with congested roads and long-term high-speed driving, everyone hopes that hard-core vehicles will transform from "steel men" to "smart butlers."

in addition, the high-end hardcore off-road market has been dominated by japanese and american brands. japanese and american products are still dominated by mechanical performance and lack intelligent capabilities. most of them can be driven but not smart. chinese consumers hope that a domestic high-end off-road vehicle can change the situation and surpass japan and the united states.

therefore, in order to build good hard-core cars, especially high-end hard-core off-road vehicles above 500,000 yuan, intelligence has become the only way for domestic cars to enter the fast lane of development.

therefore, the market has extremely high expectations for the leopard 8. in addition to the long wheelbase, three differential locks, and front and rear double wishbone independent suspension that the leopard 8 has announced,you must have a smart brain to gain a seat in the high-end hard-core off-road market.

therefore, leopard 8 cannot follow the old path of japanese and american models, but must be strong in both hardware and software. only by opening up its own intelligent hard-core era can it differentiate itself and defeat the old king.

looking ahead, fangchengbao will form a partnership with whoever can quickly introduce intelligent driving technology to fangchengbao and play a role together with byd.

undoubtedly, huawei, also located in shenzhen, is the best choice. recently, byd officially announced its cooperation with huawei, and the formula baobao 8 became the world's first hard-core model equipped with huawei's intelligent driving.

why can huawei qiankun intelligent driving ads 3.0 technology be used in the 500,000 yuan-level leopard 8?

in terms of technical strength, huawei qiankun intelligent driving ads 3.0 is currently huawei's most advanced technology embodiment. through the reconstruction of the algorithm, it has built a set of huawei's own "end-to-end" models, so that autonomous driving no longer relies on high-precision maps and redundant rules.

this gives the entire system more powerful recognition and processing capabilities, allowing the recognition rate of special-shaped obstacles to reach 99.9%. after being equipped with this system, the vehicle can not only accurately identify white-list obstacles such as people and cars, but also special-shaped obstacles such as rows of cones, stationary water barriers, piles of debris, large rocks and gravel.

more importantly, this system has been upgraded from "understanding objects" to "understanding roads", which allows the car to better understand driving scenarios and reduce decision-making delays.

this set of "end-to-end" technologies will undoubtedly further lower the threshold for using hard-core vehicles, thereby further lowering the driving threshold of leopard 8 and further enriching the usage scenarios, so that you can eat hot pot and sing songs all the way west.

who can a leopard defeat?

the intelligent driving cooperation between fangchengbao and huawei is not only a technological appreciation, but more importantly, it enables chinese car companies to overtake others through the old-fashioned concepts of intelligence and electrification.

in the past, the off-road market, especially the high-end off-road market, has always been controlled by foreign companies, and domestic off-road vehicles were rarely seen on national highway 318. nowadays, domestic vehicles such as the tank and formula leopard continue to seize the market, and driving domestic vehicles on national highways has become a trend on xiaohongshu.

after domestically produced cars took over the mass off-road market with their technological strength, the tough nut to crack in the high-end off-road market became the favorite of all companies.

but it is not easy to take over the high-end off-road market. after all, they have decades of technological accumulation and brand effect. to challenge the old king, you have to show some real skills.

leopard 8 takes advantage of byd's technological advantages and starts to catch up with the leaders in the field of electrification and intelligence. the first is to catch up with the off-road platform technology. leopard 8 adopts byd's dmo super hybrid off-road platform, which adopts an electric-based hybrid architecture and fully utilizes byd's accumulation in hybrid technology.

based on the technology of "fast, economical, quiet, smooth and green", the technology is further upgraded in combination with off-road scenarios to create three "super" features: super safety, super power and super passability. for example, dmo technology integrates the battery and chassis into an integrated design, making the battery pack both an energy source and a body structure. while increasing the energy density to allow the car to run farther, it also improves the torsional stiffness of the vehicle, greatly improving safety.

leopard 5 dmo platform diagram

more importantly, fangcheng baobao has begun to apply intelligence to body control, broadening the use scenarios of more vehicles. fangcheng baobao 8 is equipped with the same rare self-developed platform that high-end brands look up to, the yunnian-p intelligent hydraulic body control system, which has functions such as active preview, body height adjustment, stiffness adjustment, damping adjustment, and four-wheel linkage.

what is yunnian-p used for? yunnian-p stands for intelligent hydraulic body control system. one of the highlights of this system is the height adjustment of the vehicle body, and the suspension lifting stroke can reach 140mm. at the same time, yunnian-p can also adjust the height of each wheel individually. when the vehicle is parked on an uneven road, the height of each tire is adjusted to achieve the horizontal balance of the vehicle body as much as possible, creating a feeling of camping on flat ground.

when the vehicle is driving on a rugged cross-axle road, thanks to the four-wheel linkage module, the pressure on each wheel can be evenly distributed, the tracking index of the whole vehicle is greatly improved, and it has better performance in passability and escape from trouble, thus improving the off-road limit of the whole vehicle.

with the support of these intelligent technologies, novices who are willing to try outdoor driving can easily handle most outdoor driving scenarios. this can reduce the education costs of hard-core car driving and achieve equal rights for outdoor driving, which is a major feature that overseas models do not have.

at the same time, in order to save the driving experience and reduce the discomfort from urban driving to off-road driving, leopard 8 uses yunnian-p, combined with ctc battery chassis integration technology low center of gravity design and body overall structure vibration isolation system, which can achieve double filtering of road vibration, double suppression of vehicle pitch, and significantly suppress the roll amplitude of the vehicle when cornering, which can comprehensively improve the control and driving quality.

the key to hard-core cars grabbing the family market is not only the driving quality and passability, but more importantly, comfort. whoever can provide both face and substance in urban commuting will win.

leopard 8 is unique in that it has 6/7 seats in three rows. the 6-seat configuration provides spacious riding space for urban users, while the 7-seat design takes into account the practicality and flexibility of family travel. the third row can be folded down at any time to become a large five-seater. with the support of huawei's latest intelligent driving system, a feeling of a mobile palace is ready to emerge.

of course, buying a car now is not just about buying technology and strength, but more importantly, buying value and recognition. companies like byd and huawei have become synonymous with chinese companies and symbols of their respective technology fields, giving users more spiritual totems.

final thoughts

the combination of huawei intelligent driving and leopard 8 marks the beginning of the cooperation between leopard and huawei. it is also a proof of the super-strong alliance of chinese companies to demonstrate their strength on the global stage.

at the same time, in the smart electric era dominated by chinese companies, intelligent technology and electrification technology will be applied to every type of vehicle. off-road vehicles are no longer old-fashioned and hardcore, but need to use the above technologies to meet the needs of more consumers.

the cooperation between byd and huawei also declares that in the era of intelligence and rapid technological innovation, fighting alone is a thing of the past. win-win cooperation is the main theme of the new era: this is a conspiracy for chinese companies to move towards the new automotive era, enter the global market, and win the hearts of more people.