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europe's july auto sales are sluggish, tariffs on chinese electric vehicles may lead to greater consequences

2024-08-29

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①auto sales in europe were generally sluggish in july, and electric vehicle sales in germany saw a huge drop of 37% year-on-year; ②against this background, if the eu still insists on raising tariffs on chinese electric vehicles, it may further cool the demand for electric vehicles in europe.

cailianshe news, august 29 (editor: liu rui)the latest data released by the european automobile manufacturers association on thursday showed that overall car sales in europe were sluggish in july due to further weakening demand for electric vehicles in germany, the region's largest car market, which saw a huge drop of 37% year-on-year.

after germany and other european countries stopped or reduced subsidies for electric vehicles, the demand for electric vehicles in europe has declined. against this background, if the eu still insists on raising tariffs on chinese electric vehicles, it may further cool the demand for electric vehicles in the european market.

german electric car sales fall sharply in july

data showed that new car registrations in europe rose by only 0.2% year-on-year to 1.03 million in july. the performance of the region's four major markets was mixed: italy (+4.7%) and spain (+3.4%) both recorded small increases, while france (-2.3%) and germany (-2.1%) markets declined.

in the electric vehicle market, although sales of pure electric vehicles in the uk and france have increased, these increases are still not enough to offset the huge impact of a 37% drop in electric vehicle sales in germany.

in fact, electric vehicle sales in europe have been falling for several months, partly because governments have cut financial incentives for buying electric vehicles.

germany abruptly ended subsidies for electric vehicles in december, but the reduction in subsidies has also put more pressure on consumer spending amid the country's ongoing economic downturn.

currently, the continued decline in demand for electric vehicles in europe is causing local automakers to cut back on electric vehicle production plans and slow down plans to enter the fuel vehicle market.

german automaker volkswagen is reportedly considering closing its audi electric car plant near brussels as it seeks to further cut costs. in addition, europe's second-largest manufacturer stellantis nv's net profit almost halved in the first half of this year, and the company's chief executive also warned about the company's underperforming brand lines.

mercedes-benz group also cut its profit margin forecast for this year and scrapped its medium-term target for electric vehicle sales, saying the transition away from fuel-powered vehicles will take longer than expected.

“registration growth for fully electric vehicles (in europe) is likely to continue to slow due to a lack of incentives and limited consumer interest in fully electric vehicles beyond the first adopters,” bloomberg intelligence analysts gillian davis and others said in the report.

european tariffs on china will further worsen prospects

in addition, europe's insistence on imposing tariffs on chinese electric vehicles may further worsen the prospects for the european electric vehicle market.

on august 20th local time, the european commission released the draft final ruling on the anti-subsidy investigation on chinese electric vehicles, adjusting the initial tax rates: 17% anti-subsidy tax on byd, 19.3% on geely, 36.3% on saic group, 21.3% on other cooperative companies, and 36.3% on all other non-cooperative companies.

although the eu claims that these tariffs may be aimed at protecting europe's domestic auto industry, they may ultimately backfire, further increasing the cost for european consumers to buy electric vehicles and further cooling the european electric vehicle market.

last month, electric cars accounted for 13.6% of total sales in europe, down from 14.5% last year. in addition, gasoline car sales fell 8.4% year-on-year, and diesel car sales fell 11%. hybrid cars were the biggest winners this month, with registrations up 24%.

tesla's sales in the region continued to decline, falling 15% in july. sales are down 12% in the first seven months of the year.