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i guess a large group of people in the traditional car industry will start to question my point of view. you are so shameless that you say that the internet is the origin of new energy.

wei jianjun of great wall motors said that there was no need for zhou hongyi to test drive the car. li pengcheng, a former executive of xiaopeng and avita, also complained that zhou hongyi could not drive and was not qualified to review cars.

what a coincidence, this week i held a pop-up car show in bangkok called "thailand needs to be together", and zhou hongyi happened to be the main invited guest. i didn't have the courage to ask lao zhou about this topic along the way, but we discussed another very interesting thing: is the chinese internet the origin of today's new energy vehicles?

but before discussing this matter, i would like to talk about communication and who is qualified to evaluate new energy vehicles.

the following views are personal only and are not for reference only.

first of all, as long as you don’t do anything bad or cause any trouble, it’s a good thing. you can comment on cars with positive traffic.

i myself am a typical example. i don’t drive and haven’t driven for ten years, but i started writing about the automotive industry last year, and it attracted the attention of almost all ceos of car companies. i also met with some of them one-on-one and discussed some issues. they often forwarded my articles in the executive group, but no one called me an idiot. this shows that everyone needs to look at the problem from an outside perspective.

the most feared thing in communication is not being negative or positive, but having no popularity, that is, no traffic. is zhou hongyi wrong to help everyone in the car circle to get traffic? i think there is nothing wrong with it. the car is bought by people with their own money, and no advertising fees are collected from anyone. we are all gentlemen, and each takes what he needs. the traffic he gets is returned to the car companies, and he also gives a lot of interesting suggestions. this is a positive traffic cycle, which is better than those who write articles and shoot videos to scold you every day, right? the key is to scold you, and you still have to pay to settle the matter.

good products and good traffic complement each other. even good wine needs no bush. jobs’ products are great, but he is also a marketing genius. the same goes for musk. he uses a twitter account to solve many communication problems.

now everyone is paying attention to new energy vehicles. when i take the elevator, the aunt who cleans the elevator is watching lei jun playing racing on her mobile phone. this has become a topic of discussion among the whole nation.

good products are the roots, good marketing is the leaves.

secondly, riding is becoming equal to driving, and passengers are now qualified to comment on cars.

in the past, people liked to mention the driving experience when selling cars, but the future trend is already very clear. autonomous driving is an irreversible inevitable result. now on the highway, a large number of people have handed over 90% of the driving work to smart driving. if at this time, you still insist that you are not qualified to comment on cars because you can't drive, you are a typical nitpicker.

ideal and huawei have made the smart cockpit a very important consideration when buying a car. therefore, the idea that you cannot evaluate a car if you cannot drive is unfair to many people who only ride in cars.

on the contrary, many old car people who are accustomed to the communication of driving thinking have been abandoned by the current communication environment.

according to the logic that if you don't drive, you can't participate in the car circle, i held a flash car show in bangkok, which was just a gathering of idiots, because i haven't driven for many years. people like us can't talk about brands and products in the car circle? isn't this a complete kidnapping of freedom of speech? traffic is fair, don't be jealous.

finally, be inclusive and allow critics to comment.

recently, the account of a certain big v was blocked, which also reflects some problems.

many car companies say one thing and do another, demanding that the media take sides and using tough and shameless methods to solve negative issues. it is common for them to say one thing and do another.

the automotive industry now attracts too much attention and there are too many media outlets. i admit that there are many people with corrupt morals, but we can't generalize and think that they rely entirely on some special abilities to deal with everyone, right?

for example, i never write about negative issues of several companies because they are known for their strong capabilities and i don’t want to cause trouble for myself. you are powerful, so i will hide from you.

now, let’s get back to the main topic: is the internet the origin of new energy?

i have written some articles before, saying that the marketing and communication in the automotive industry is terrible and that traditional thinking is rigid. i think we should learn more from the internet industry and recruit more talents. however, i was refuted by many people in the traditional automotive industry. they believed that the communication of car companies, which cost hundreds of millions of dollars, was systematic and had strong logic.

however, facts speak louder than words, the mouth is hard but the body is honest. let us take a look at how many of the top communications executives for new energy vehicles are from traditional automobiles and how are the performance of these companies. the answer is obvious and i will not list the names one by one.

in fact, the biggest misunderstanding about new energy vehicles is new energy. if we compare electric vehicles with cars, it is just a switch of energy, which is not called a species change. what really makes new energy vehicles achieve species change and completes the difference between nokia and iphone is intelligence.

first, let’s look at the founder’s mindset.

in the united states, tesla was a traditional electric car company before it was acquired by musk. later, we saw a new species with intelligent driving and intelligent control. where did musk come from to enter the automotive industry? the internet.

in china, the same is true. wei, xiaopeng and li, the most representative of new energy vehicles, have developed a more meaningful smart cockpit, color tv, refrigerator and sofa based on tesla's smart rough car, which has further enriched the meaning of intelligence. where did the founders of these three companies, li bin, he xiaopeng and li xiang, come from to enter the automotive industry? the internet.

many people like to confuse new energy vehicles. i think this is wrong, because there are essential differences in the new energy vehicle track. for example, byd, great wall and geely, their new energy vehicles i would like to call traditional new energy vehicles, while nio, li auto, huawei and xiaomi i would rather call smart new energy vehicles.

of course, traditional new energy vehicles are now embracing smart new energy vehicles, but this embrace is a subjective idea. when taking action, they will still be deformed. this is a genetic problem.

for example, byd is now competing for market share in the global market, and it is still using the cost-effective route of traditional cars, which is the thinking of toyota and volkswagen, and definitely not the thinking of tesla.

therefore, when new species are talking about the trend of unmanned artificial intelligence in the future market, traditional car companies will continue to talk to you about the mechanical and safety performance of the car. no one is wrong, but they just say their own things and have different thinking patterns.

what did nokia do wrong? they provided products at all price points to meet the market, from a few hundred to tens of thousands, covering all aspects. the blue giant was completely defeated by a mobile phone overnight.

in the business world, what we see is the success or failure of a business, but behind it is actually the cognitive success or failure of the founder and an enterprise. if we consider issues from different dimensions, people with high dimensions, even if their execution ability is a little poor, can eventually easily defeat people with low dimensions with super strong execution ability.

next, let’s look at the technical logic.

as our new energy vehicles are becoming smarter, who will support the underlying technologies? how can high-precision maps, autonomous driving, vehicle-machine systems, voice interaction, internet of vehicles systems, and even car and home systems be realized? strong software development capabilities.

the technical logic of traditional car companies focuses 90% on hardware, including chassis, power system, handling, safety, etc. therefore, in the traditional car-making concept, software accounts for a maximum of 10%.

this is why many people now never go back to driving traditional fuel cars after buying new energy smart cars. these are two different things. once you use an iphone, you can never go back to using nokia. so after the proportion of new energy vehicles in china exceeded 10%, it skyrocketed to more than 50%. in the future, this number will become 99%, just like smartphones.

it is the same in china and the united states. without the intervention of strong internet software development capabilities, even new energy vehicles cannot achieve species transformation.

the last and most important point is product thinking.

the characteristics of internet thinking are agile development, user experience, giant baby thinking, openness, and data orientation. why can zeekr now update three generations of products in one year? this is a typical internet agile development thinking, but it is a bit excessive.

what is the underlying logic of color tv, refrigerator and sofa? user experience thinking. what else do taobao, jd.com and pinduoduo compete on besides price? obviously, it is user experience, delivery speed, after-sales service, reputation system and so on.

what is the end result of intelligence? it will release human labor. why are all new energy vehicles betting on driverless cars and developing intelligent voice systems? this is all about giant baby thinking. let users become giant babies, and intelligent products will help you solve problems.

openness, i don't need to say this, what is the amazing thing that tesla has done? it has opened up all its patents to its competitors. what is the core idea of ​​android? openness. our current car industry is still far from openness. when i organized this thailand pop-up car show, it was actually full of hardships and pain, because there are at least eight car companies of all sizes doing business in thailand, but i only gathered half of them in the end, because many car companies said that chinese cars are together, but in fact, they can't do it at all, because they always want to be superior. if they are not the absolute protagonist in the event, they will definitely not participate.

data-driven, it is easy to understand why the ideal advertising communication system is much more accurate than that of traditional car companies, because it has a good data evaluation system and will not be like traditional car companies, where they are defrauded of large amounts of advertising fees by all kinds of monsters and demons.

the above-mentioned aspects have almost become a consensus in the current automotive industry, and everyone is learning these new things.

the above content is essentially two topics, but they are written together.

however, both discussions were inspired by my visit to the bangkok motor show, so i combined them together.

this pop-up car show in bangkok is actually a fusion of the internet and new energy vehicles. zhou hongyi is a representative of internet entrepreneurs. the big vs attending the meeting are from the field of ai, the automotive industry, and the financial industry. i have 17 years of experience in customer service in the internet field. we have no strong connection with the automotive industry, but in the end this event was held and everyone was happy. it caused quite a stir in thailand. more than 300 people came to the scene and more than 100 media reported it.

the most important thing is that we really sold the car. the first thai owner of gac haobo ht was born on the spot. many thai business people wanted to make group purchases. six senior executives of awc group consulted in depth about xiaopeng g6 and expressed their intention to place an order.

china's internet habits are spreading into a new gene in china's new energy vehicle circle. we can see a more inclusive market attitude, faster product iterations, more user-insightful product thinking, and of course more crazy price wars, good and bad, all of which are spreading in the same way.

the talents in these two fields are also blending at a very fast speed, getting closer and closer, and becoming more and more similar. the internet has been the protagonist of china's economy in the past 20 years, and new energy will undoubtedly be the protagonist of the next 20 years.

as long as it does not cause more trouble, it is a good thing. the wheel of history is rolling on, and there is nothing wrong or shameful in riding on this car.

that's great. a kid like me who only has a foolish dream can actually take root in a foreign country. the new energy vehicle industry is willing to pay for my dream.