news

| Tuesday, August 27, 2024 |

NO.1 Didi and the game "Battle of the Golden Spatula" jointly unlock a new consumption scenario of "taking a taxi" and "playing games"

On August 24, Didi launched a joint event with the mobile game "Golden Spatula War". During the event, users nationwide can search for "Golden Spatula War" on the Didi App to enter the main venue of the event, and have the opportunity to draw for game rewards such as Ultimate Little Heroes, Mythical Little Heroes, and Arena. In 42 cities including Harbin and Weihai, users can also receive 10 yuan college taxi discount coupons and game props every day. At the same time, starting from August 28, many cities will successively launch Easter egg cars jointly created by Didi and "Golden Spatula War", including different themes such as Fat Dragon, Golden Spatula, and Third Anniversary Magic; in addition, the event "flash mob" will also be launched on university campuses in many cities. The entire event will last until September 15.

Comments:Recently, the topic of games has continued to heat up. The joint event between Didi and "Golden Spatula Wars" shows a new trend of cross-border cooperation. By integrating the two major consumption scenarios of travel and games, it adds fun to travel and brings users a richer experience. This innovative marketing strategy not only improves user stickiness and strengthens users' consumption mentality towards the brand in the fierce competition in the online car-hailing market; it may also attract new users and have a positive promotion effect on both brands.

NO.2 Sanqi Interactive Entertainment's cash dividends in the first half of the year accounted for more than 70% of the net profit attributable to the parent company

On August 26, Sanqi Interactive Entertainment released its 2024 semi-annual report. In the first half of 2024, the company achieved operating income of 9.232 billion yuan, a year-on-year increase of 18.96%. In addition, the net profit attributable to the parent was 1.265 billion yuan, a year-on-year increase of 3.15%. It is worth noting that as a representative of small games going overseas, Sanqi Interactive Entertainment achieved overseas operating income of 2.898 billion yuan in the first half of the year, accounting for 31.39% of its operating income. It was disclosed that the highest monthly turnover of its mobile games released globally exceeded 2.3 billion yuan. At the same time, the company announced the "2024 Semi-annual Profit Distribution Plan", which plans to distribute cash dividends of 2.10 yuan (including tax) for every 10 shares to all shareholders, and the proposed cash dividend amount is approximately 466 million yuan (including tax).

In the first quarter of this year, the company has implemented cash dividends of 462 million yuan. Together with the cash dividends for the first half of the year, it is estimated that the dividend amount of Sanqi Interactive Entertainment in the first half of 2024 will account for about 73% of the net profit attributable to the parent company in the current period. According to statistics, Sanqi Interactive Entertainment has implemented a total cash dividend of 5.185 billion yuan in the past three fiscal years. As of August 26, Sanqi Interactive Entertainment's dividend rate has exceeded 8%.

Comments:Sanqi Interactive Entertainment's 2024 first half performance report shows that the company's operating income and net profit have both increased. It is particularly noteworthy that overseas revenue accounts for more than 30%, reflecting the company's strong expansion momentum in overseas markets. In addition, its global mobile game monthly turnover exceeds 2.3 billion yuan, proving Sanqi Interactive Entertainment's potential in the field of game export.

NO.3 Steam hits a record high with over 2.1 million concurrent users.

The number of concurrent online players on Steam, the world's largest gaming platform, has set a new record. According to SteamDB data, the number of online players on the platform exceeded 37 million on the evening of August 25. At that time, Black Myth: Wukong ranked first, with a peak number of online players exceeding 2.1 million, surpassing games such as CS2 and Dota2.

Comments:The new high in the number of online users on Steam reflects the continued growth of the global game market and the increase in player engagement. The outstanding performance of Black Myth: Wukong not only demonstrates the competitiveness of domestic games, but also reflects the appeal of cultural elements in the game industry. This milestone event may further promote innovation and investment in the game industry, while also providing game developers with important data on player preferences.

Daily Economic News