The main characteristics of the new cultural industry in the Internet era
2024-08-27
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The new formats of cultural industries are an important manifestation of the new productivity in the cultural field. Under the guidance of the new productivity, the development of new formats in the cultural industry has become an important engine for promoting the optimization of economic structure and promoting cultural inheritance and innovation.
New formats of cultural industries refer to new cultural products and service forms formed by the development of cultural industries driven by digitalization, networking, intelligence and other technologies, with creativity as the core, science and technology as the support, and the integration of traditional culture and modern technology. New formats are the self-breakthrough and innovation of cultural industries, and are the result of the development of cultural industries to a certain stage. The main characteristics of new formats of cultural industries are reflected in:
First, the core is the excellent traditional Chinese culture. High-quality content is the cornerstone of the prosperity and development of the cultural industry, and is the key to attracting audiences, stimulating emotional resonance and value recognition. The focus of new cultural formats must be on creating and disseminating high-quality content, which is the fundamental to stimulate market potential, promote industrial upgrading, and maintain cultural inheritance and innovation. Whether it is digital media, interactive entertainment or other emerging cultural forms, the uniqueness, innovation and depth of the content are the key factors that determine whether it can stand out in the fierce competition and achieve sustainable development.
Second, it is driven by technological innovation. As an important driving force, technological development promotes the establishment of cultural industry chain clusters and gives rise to a surge in cultural formats. The innovation of cultural formats mainly depends on the advancement of digital technology and the changes in formats brought about by technology. For example, technologies such as 5G, blockchain, and virtual reality under digital technology have created new formats such as virtual cinemas and somatosensory games. The creation of Internet platforms has created full-ecological cultural enterprises with a high degree of integration of cultural industries such as Alibaba and Tencent, creating a new business model for cultural enterprises.
The third is diversified and integrated development. Diversified and integrated development has become an important direction for industrial transformation and upgrading. Through technology empowerment, creative drive, Internet integration and cross-border integration, it has gradually broken down industrial barriers and spawned new forms and models of diversified industries. "Culture +" and "+ culture" have become new trends in industrial development. At the same time, new business models are increasingly refining the cultural market, and meeting the needs of personalized consumer groups has become a new direction of competition. For example, under the guidance of fast consumption and fragmented time entertainment needs, new forms of business represented by online short videos, online live broadcasts, and Tucao variety shows are rising strongly.
(Author: Wang Pingping, Director of the Cultural and Enterprise Department of the Publicity Department of the CPC Jinan Municipal Committee)
Source: Guangming.com
