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In the past five or six years, we have witnessed the rise of new forces from nothing to something, and from something to something stronger. Previously, most consumers put the brand first when buying a car, but the new forces have continuously strengthened the selling point of intelligence, and have repeatedly come up with surprising strategies in service and product marketing, catching traditional car companies off guard.

The traditional car companies have been trying to break through the 200,000 yuan threshold for decades, but the new car manufacturers have quickly gained a foothold with their marketing. Today, the publicity of many new brands has little to do with cars. Combined with the high price of products, this does not actually represent the progress of the automobile industry, but rather a regression of the market.

At this time, brands like Chery are particularly special.

"Knowing technology, but not marketing" is what many people in the industry say about Chery. Even today, Chery's marketing is just average. For example, FY was the representative of Chery's sedans many years ago. When everyone thought that FY was re-entering the market to stabilize sedans, FY launched several SUVs, which are actually hybrid versions of the Tiggo series. Therefore, such product planning can easily confuse consumers.

But having said that, there is absolutely nothing wrong with its products, such as the Fengyun T10 that I am test driving today.

It is an important product after Chery's transformation, positioned as a medium-to-large SUV, with a price of 189,900-229,900 yuan. Although it is somewhat related to Tiggo 9, it is a Fengyun series after all, so it also has its own set of designs. Some new energy design details have been changed, making it look more advanced and modern.

The side of the car is the best part of it, as the size reaches 4850mm, so it can be designed to be very stretched. The roof feels like it slides down after the B-pillar, which is different from traditional SUVs. The Range Rover also has a similar feeling. The simpler Chery logo and the letter logo running through the taillights add a sense of refinement to the car.

The interior has finally developed its own style. Both Twilight Purple and Celadon Green are very attractive. Compared with the traditional black, white and gray, they have a fresh and natural feeling. Coupled with the appropriate physical buttons, it is very comfortable to look at.

The central channel is my personal favorite. There is no mechanical gear lever, so there is enough space for layout. In addition to the place to put the phone, the cup holder is designed with a cover, retaining a large knob with full functions and physical buttons for some functions.

It has completely gotten rid of the forced design stage of simplifying various parts for the sake of minimalist design. No buttons does not mean high-end, and Fengyun T10 is just right. After all, this is a 200,000 yuan car, and the texture must be in place. Coupled with various configurations, the interior texture of this 200,000 yuan medium and large SUV has surpassed the higher-positioned joint venture brands, even BBA.

Because the body is long enough and the wheelbase is large enough, it can fit three rows of seats. In addition to the large 5-seater, its 6-seater version is more suitable for most families. The four-way electric adjustment, heating, ventilation and massage of the second row seats are all cross-level experiences, and the details such as the side window sunshades, independent fresh air and B-pillar air outlets bring consumers a more comprehensive and higher-level experience.

In addition, driving quality has always been Chery's strong point, and the same is true for Fengyun T10.

Let me ask a question first. I wonder if you have noticed that in the era of new energy, Chinese brands feel like they have opened up their Ren and Du meridians and can suddenly build cars?

Before this, the biggest barrier for our fuel vehicles was not the design, but the gearbox. Pure electric vehicles can skip this step, so many electric vehicles have a more advanced driving quality. However, because plug-in hybrids still have gearboxes, many plug-in hybrid models will have the same "defects" as fuel vehicles when switching between oil and electricity or feeding power, but Fengyun T10 does not have this feeling at all.

Chery was one of the few Chinese automakers that could manufacture its own gearboxes during the fuel vehicle era, so when it came to plug-in hybrid vehicles, Chery further magnified its technological advantages.

The 3-speed DHT is the core of this power system, which takes into account the three driving requirements of acceleration, top speed and economy. The four-wheel drive model can even accelerate from 0 to 100 km/h in less than 5 seconds. A pure fuel SUV of this size must have a 3.0T engine to achieve such power performance.

The integrated design of the motor and gearbox can smoothly connect the oil-electric switch to achieve a smooth ride at all speeds. The overdrive gear allows it to reach a maximum speed of 240km/h, far exceeding those models using a single-speed gearbox and much higher than some 2-speed DHTs.

The design of large battery + large fuel tank is designed to cover more usage scenarios. The maximum pure electric range of 210km can meet the daily city commuting for a week, but it is no different from pure electric when driving to and from get off work. In addition, it is the first to launch CATL's M3P battery, and its safety has also been improved.

The large fuel tank is designed for long-distance travel. The range of a full tank of fuel and a full battery is more than 1,400 kilometers, which covers almost half of China. Even if you don't want to charge, the large tank allows you to refuel for a long time.

Against the backdrop of record-breaking penetration rates of new energy, consumers are demanding a bigger, more comfortable and more luxurious driving experience. Technology enables ordinary consumers to have such an experience, which is the most advantageous aspect of the Fengyun T10 and the one that is most likely to impress consumers.

Compared with those "best products under XX million", its marketing is still very "Chery", all based on the product itself. In Fengyun T10, we see the answer sheet handed in by a company that is down-to-earth in making good products, rather than the impetuousness and arrogance of new forces.