"Co-construction, sharing and win-win"-JD Better Life Alliance Brand Experience Co-construction Conference and Project Unveiling Ceremony Successfully Held
2024-08-23
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On August 21, the "JD Better Life Alliance-Brand Experience Co-construction Conference" was successfully held in Suqian. With the theme of "Co-construction, Sharing, and Win-win", the conference brought together many industry leading brands such as Xiaomi, Lenovo, Midea, Haier, Philips, SK-II, Hisense, and TCL to jointly explore new directions for the ultimate service experience.
At the meeting, the head of JD Group's Retail Customer Experience and Service Department said: "A better life is what the people yearn for and expect, and it is also the goal of the country's high-quality development. For companies, providing good service to customers is the responsibility to meet people's yearning for a better life. JD and the majority of brand owners have always attached great importance to improving customer experience and meeting customer needs. To this end, JD launched the "Better Life Alliance" project, aiming to work with brand partners to create a more excellent customer experience and achieve long-term win-win results."
Digital intelligence drive: reshaping consumer experience and enabling new brand growth
JD.com continues to be guided by the principle of "less occurrence, faster resolution, and more cooperation", and collaborates with brands to promote the solution of customer pain points and improve customer service experience. At the same time, JD.com is also committed to creating a more convenient and efficient service experience for merchants through digital and intelligent upgrades. To this end, JD.com has built an intelligent platform that integrates reach, service, and insight. For example, it has created an official intelligent customer service robot "Jing Xiaozhi" for merchants, providing brands with 7X24 hours of customer service, sales opportunity insights, and full-link proactive care services.
JD Customer Service continues to explore and build new capabilities in online service conversion, solution design, live streaming and private domain operations to create a differentiated service experience, helping partners achieve precise marketing while reducing costs and boosting new brand growth.
Win-win cooperation: Establish a close cooperation mechanism and work together to create a better future
Since its establishment in 2009, JD Customer Service Center has gradually built a high-quality customer service team with the largest scale and leading service and technology in the e-commerce industry in 15 years. The Better Life Alliance is expected to establish alliances with more than 300 brands this year. In the in-depth cooperation with brands, by establishing a green channel mechanism, a two-way empowerment mechanism, and reshaping the consumer service link, customer satisfaction and conversion rate have been greatly improved. Among them, brand representatives Xiaomi, Midea, and Bosideng won the "Cooperation Model Award" and shared their cooperation experience at the meeting.
That afternoon, JD.com and brand owners held a thematic discussion focusing on "creating higher quality services for consumers" and issued "Better Life Alliance" certificates to participating companies. Yin Qiguo, secretary of the Suyu District Committee and secretary of the Party Working Committee of Suqian High-tech Zone, and the head of the JD.com Group's Retail Customer Experience and Service Department jointly unveiled the plaque, marking the official launch of the JD.com Better Life Alliance project Suyu Base. In the future, JD.com will continue to cooperate with brand owners to promote innovation and development in the customer service industry, create a better consumer experience for consumers, further meet consumers' yearning and pursuit of a better life, and jointly contribute to the prosperity and progress of society!
