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Zhiliao Automobile/Zhengqi

BMW X3It is a medium-sized fuel SUV with relatively stable sales.BMWOne of its best-selling SUVs. However, in recent years, BMW's new design language seems to have influenced the design of the new X3, and this design texture may also affect the future sales of the X3.

1. The double kidneys are unique in shape, inheriting the tone of the old model

According to the declaration information released by the Ministry of Industry and Information Technology, the BMW X3 has completed the declaration. The appearance design of the new BMW X3 seems to be quite similar to the design elements of the new 5 Series.

For example, the upward headlight design is different fromBMW 5 SeriesThe new X3 has a square and hard visual effect, with sharp headlights at the front and full at the rear, presenting a sharp and technological design.

BMW's iconic double kidney design has also been redesigned on this generation of X3. The vertical grids and diagonal textures in the double kidney grille are interwoven to form a unique sense of design.

In terms of body design, the BMW X3 is not much different from the previous generation. The design of the rear lights is narrower and simpler than the current model. It can be said that the body design of this generation of BMW X3 has been developed on the basis of inheritance, but it remains to be seen whether the sharper sense of technology in the new design language can be accepted by the public.

However, the size of the new BMW X3 has actually increased a lot, which may bring more popularity to this car.

2. The size is close to the standard X5, and the wheelbase is close to three meters

According to the declared data, the new BMW X3 has a length, width and height of 4865x1920x1664mm and a wheelbase of 2975mm. This size parameter is not only far better than the current BMW X3's size data (4737x1891x1689mm, wheelbase 2864mm). It is even comparable to the current BMW X3.BMW X5It is similar to the standard wheelbase version (4935x2004x1765mm, wheelbase 2975mm).

The larger size naturally brings a larger vehicle weight. The curb weight of 2450kg is more than half a ton heavier than the current 1880kg parameter.

A heavier vehicle naturally requires a stronger power to match. The 30L version of the new BMW X3 will be equipped with a B48 high-power 2.0T engine and an 8AT gearbox, with a maximum power of 190kW and a peak torque of 400N·M. Compared with the current top configuration, its maximum power is 10kW more and its peak torque is 50N·M higher than the current model.

Although the power has been increased and the body has been significantly larger, this does not mean that the future of the new BMW X3 is necessarily bright. BMW's official pricing and the market's acceptance of BMW's new design language and design concept will affect the sales of this new car.

3. The new design language is controversial, and sales still depend on the discount

Judging from the design concepts of several recent BMW models, BMW has given in to the Chinese market. The lengthening of the 5 Series, the addition of a large screen in the rear, and the abandonment of some controls in favor of comfort tuning all show that BMW no longer cares about its brand image of "soul control" in the hearts of Chinese people.

The growth of X3 is actually to cater to the consumption preference of Chinese people for large cars.Benz、AudiWhile many of them are lengthening their models, they still stick to their standard wheelbase models.

However, the compromise in the size of the BMW X3 may not necessarily lead to a huge increase in sales. On the one hand, there are too many large-sized domestic new energy vehicles at the price of 300,000 yuan, and even if the size of the BMW X3 is improved, there is still a certain gap compared with them.

In addition, it is still unknown whether the new design of the BMW X3 will cause controversy. Previously, the BMW 5 Series was criticized by many consumers for its appearance, which proved that this new design language is not easily accepted by the public. However, BMW's current chief designer seems to be determined to break the design language set by the previous designer Chris Bangle and form a new language that conforms to the era of electrification and technology as soon as possible.

This design language is a bit of a "step too far". The design elements with more square edges and the bold mechanical feel form a huge contrast with the previous generation's moderate and soft texture, which naturally makes it difficult for many consumers to accept.

However, if BMW offers a sincere price to "make friends", Chinese consumers who focus on "cost-effectiveness" will not care too much about the appearance. Therefore, the decisive factor in the sales of BMW X3 may still lie in whether BMW is willing to give up the recent price increase policy and pass on the benefits to consumers.

Final Thoughts

However, the controversy over the new design may not be the real problem for BMW today. The reason why people are complaining about BMW's exterior design is that there are too many choices nowadays.

More than a decade ago, when there were not many options, no matter how ugly BMW's designs were, consumers who pursued high-end brands still had to pay for these unsightly designs.

This article is originally published by Zhiliao Automobile. Please contact us if you wish to reprint it.

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