New launches in the central and western regions: The new launches are mainly old projects, and the overall sales effect is average
2024-08-18
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Regional Market Overview:according toMiddle finger monitoring，From July 15, 2024 to August 11, 2024, a total of 17 projects were launched in the key cities of central and western China, including Wuhan, Chongqing, and Chengdu, with 1,744 units launched. The projects launched this month are mainly old projects, and the products launched are mainly improved projects, accounting for 41%, and the overall sales effect is average. Wuhan is launching old projects, and the launch volume and sales rate are both low. Chongqing has launched 7 old projects, and the overall sales rate is low. The number of old and new projects launched in Chengdu is the same as that of pure new projects, and the projects launched are improved fine decoration projects.
▍Wuhan: All of them are old projects that are launched again, and the launch volume and sales rate are both low
1. Only four administrative districts have launched new projects this month, with one project each in Hanyang District, Dongxihu District, Wuchang District and Donghu Hi-tech Zone.2. The scale of new housing launches in each region is between 100 and 200 units, and the sales rate is relatively low.3. This month, all the old projects are launched, and one fine-decoration project is launched.
Hot projects:
Tianchuang Tanda Yuehu Yunzhuang (2024.7.20)
Price discount: Comprehensive 92Discounted subscription sales: The 5# high-rise residential building was added on July 20, 2024, but the sales were poor.Customer positioning: Improvement
The area of the units launched this time and the subscription sales on the first day of sale
Project Advantages
1. Tianchuang Tanda Yuehu Yunzhuang is located at No. 39 Zhiyin Avenue, Hanyang District, between the inner ring and the second ring, and facing the Han River. The location and landscape effect are relatively good, and the geographical location is superior. The straight-line distance from Qilimiao Station of Metro Line 4 is about 1.4 kilometers, and the straight-line distance from Hangang Station of Metro Line 12 under construction is about 650 meters, and the transportation is relatively convenient. There are Wulidun Business District, Zhongjiacun Business District, Wangjiawan Business District in the surrounding area, and the straight-line distance from Vanke Future Center is about 1.3 kilometers, and the commercial supporting facilities are relatively mature. In terms of education, there are Hongqiao Primary School, Chucai Middle School, etc. in the surrounding area.2. Product advantages: The top of the building is planned to adopt the design of the snow-capped golden top, and the building facade is treated as a public building. A smart living room is planned to be built, and there are many smart designs in the community. An overhead floor is planned to be set up in Building 5, which will be built into the "Rainbow Bridge Pan Club" with a space of about 500 square meters.
Project Disadvantages:Educational resources are average.▍Chongqing: 7 old projects were launched, and the overall sales rate was low
All the newly launched projects are additional launches of old projects, with Shapingba District accounting for 57%.1. In terms of price, high-quality projects are launched and the opening price is at a medium-to-high level 2. All projects have poor sales after launch 3. Most of the products launched are improvement-oriented, and one project is delivered with fine decoration
Hot projects:
CCCC Central Park (July 15, 2024)
Subscription and sales: The project will be launched on July 18, 2024, with 56 low-rise units available. Two units were subscribed on the launch day, with a sales rate of 4%.Customer positioning: just changed
The area of the units launched this time and the subscription sales on the first day of sale
Project Advantages
1. Convenient transportation and complete supporting facilities. The project is located in the Micro-Electronic Park area. After years of development, the supporting facilities are quite complete. It is close to Xijing Avenue Station (under construction) on Line 7, which is convenient for travel.2. Ecological and livable, low-density luxury living. The project is surrounded by many unique ecological parks. The Huxi River Ecological Park is just outside the community, and there is also a 20-square-kilometer science park on the south side. The plot ratio is only about 2.0, with an array + point-like layout and a three-coil layer skyline design.
Project Disadvantages
There are undeveloped plots of land in the surrounding area, and there may be adverse effects such as noise and dust caused by nearby projects under construction. It is close to the municipal road and may be affected by noise.Longhu Riverside Yunxi (2024.7.28)
Subscription and sales: The project was launched on July 28, 2024, with 56 garden houses available. 54 units were subscribed on the opening day, with a sales rate of 96%.Customer positioning: Improve
The area of the units launched this time and the subscription sales on the first day of sale
Project Advantages
1. Rare river view and superior geographical location. Beibin Road has a first-line river view, and almost every building can overlook the river. In today's situation where the vacant land on the two rivers and four banks is becoming increasingly scarce, this piece of land located in the core area of Beibin Road can be said to have come into being with inherent advantages.2. Superior location, low density and high quality. Although Longhu Jiangshang Yunxi is located in the core area and in the precious section of Beibin Road, its density is extremely low, with a plot ratio of only 1.65. The entire project has a total of 8 residential buildings, all of which are 6-8-story pure villas, and the total number of households in the community is only 166.
Project Disadvantages
The surrounding living facilities are relatively disadvantageous, such as the lack of convenient large supermarkets, vegetable markets, and abundant dining options.
Xiyue Jiuli (2024.7.31)
Subscription and sales: The project will be launched on July 31, 2024, with 8 duplex villas available. 5 villas were subscribed on the launch day, with a sales rate of 63%.Customer positioning: Improve
The area of the units launched this time and the subscription sales on the first day of sale
Project Advantages
1. Convenient location and complete supporting facilities. The project is located on Gaozhicheng Avenue, which leads to Yu'nan Avenue. It is surrounded by Nanping and Banan Wanda Plaza, Hanhai Ocean Park, Chongqing Medical University Affiliated Hospital (Banan District People's Hospital) and other mature supporting facilities.2. Convenient transportation and pleasant environment. The project is located in the core area of Jiangnan New City, beside Yu'nan Avenue, between Huaxi Station and Chalukou Station of Light Rail Line 3, occupying the traffic core of the southern area. The project is surrounded by mountains and rivers and is ecologically livable, which provides favorable conditions for the project to create high-end pure residential products, truly realizing the goal of being away from the city without leaving the city.
Project Disadvantages
Influenced by the surrounding old communities, the surrounding environment is average.
▍Chengdu: 3 new projects launched
The number of new projects and pure new projects that were launched was equal; the main urban area accounted for 33%.1. In terms of price, most opening prices remained stable.2. The project to be launched is an improved and finely decorated project.
Hot projects:
Sichuan Normal University TOD Jinjiang Mansion
Customer characteristics: Improve customer baseSubscription sales: On August 4, 2024, there are 124 units in plots 7#, 8#, and 14#, with a sales rate of 100% on the first day. The unit area is 144-207㎡ residential.
The area of the units launched this time and the subscription sales on the first day of sale
Project Advantages
1. Location advantage: The project is located in the Sichuan Normal University section of Jinjiang District, which gathers high-level urban supporting facilities, dense and complete transportation, commercial and ecological resources, and high living convenience and comfort.2. Apartment type advantages: The project is an improved large apartment with an area of 144-207㎡, which meets the needs of the mainstream home buyers.3. Educational advantages: The project is surrounded by famous schools, including No. 7 Middle School Yucai Huiyuan, Jinjiang Jiaxiang, and Sichuan Normal University Affiliated Primary School, with high-quality educational resources.
Table: Launch information of some projects from July 15, 2024 to August 11, 2024Note: The evaluation criteria for the opening effect in this report are: very good (sales rate of more than 70% on the opening day), good (sales rate of 50%-70% on the opening day), average (sales rate of 30%-50% on the opening day), and poor (sales rate of less than 30% on the opening day).Table: Launch information of some projects from August to September 2024More than 10 cities have issued solicitation notices. How is the progress of state-owned enterprises’ inventory collection and destocking?7.30 Political Bureau Meeting: Actively support the acquisition of existing commercial housing for use as affordable housingwww.cih-index.com/report/detail/80055.htmlChina Real Estate Policy Tracking Report (July 2024)The full text of the Third Plenary Session of the 18th CPC Central Committee was released, and the real estate related content was explained in detailReform of real estate development financing methods may bring new development opportunities to real estate fundswww.cih-index.com/report/detail/80546.htmlRanking of the top 100 real estate companies in China in terms of land acquisition from January to July 2024China's real estate companies sales performance ranking from January to July 2024Summary report of new launches nationwide in the first half of 2024China Real Estate Market Monthly Report July 2024China Real Estate Index SystemHundred Cities Price Index Report (July 2024)China Real Estate Index System Monthly Report (July 2024)Research Report on China's Property Service Price Index in the First Half of 2024Summary of China's property management market in the first half of 2024 & outlook for the second half of the year
