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The price war in the auto market has temporarily come to a halt.

Recently, a reporter from The PaperNIOIt was learned that NIO’s car purchasing rights will see a decline in the “10,000 yuan car purchase subsidy” on August 11.

A salesperson at a NIO 4S store in Shanghai told the reporter from The Paper that starting from August 11, the cancellation of car purchase subsidies will cause the price of discounted models to differ by at least 10,000 yuan.

A salesperson at another NIO store said, "Some of the free gifts will be reduced, and the discounts will not be as good as they are now."

In fact, NIO has previously reduced some of its discounts. For example, on July 8, it reduced the free battery swap coupons given by battery leasing BaaS from 4,000 yuan to 2,000 yuan. Although the car price has not been adjusted, NIO has ended many discount activities at the end of July. It is worth mentioning that in July, NIO delivered 20,500 new cars, a year-on-year increase of 0.18%, achieving a delivery volume of more than 20,000 vehicles for three consecutive months.

The price has always changed lessIdeal AutoThe discount rate has also been reduced recently.

The reporter from The Paper learned from Ideal Auto sales staff that:Ideal L6The current special offer of "loan interest as low as 1.99% and subsidy of 5,000 yuan" will end on August 13.

"There were no discounts for L7, L8, and L9 before, so the current prices will not change. The suggested retail price of the L6 Pro version is 249,800 yuan, but now it can be purchased for 246,800 yuan. It is very cost-effective to pick up the car now."

A reporter from The Paper contacted several car brand stores posing as a consumer and found that in addition to these two new car companies, many joint venture brands also had weakened discounts on their models.

A ShanghaiFAW-VolkswagenThe salesperson at the 4S store said that the discounts on all models will be reduced after August 15. When talking about the subsequent price change trend, he predicted, "In September and October, the sales promotion may be changed based on the price increase, such as giving some gift packages in disguise, and the total price will not be much different from now."

ToyotaThe salesperson also confirmed that the discount has shrunk, "The price is now two to three thousand yuan different from before, and the discount will weaken later, and the price may increase next week." As for the reason for the price increase, the salesperson explained that the company's production target in the second half of the year will not be so high, and output is expected to decrease.

VolvoThe salesperson said that the current prices are stable, "There is no change in Volvo's prices at present, and there are special discounts for the high-volume model XC60." However, he also mentioned the possibility of production cuts in the second half of the year, "But if production capacity decreases in the second half of the year, subsequent prices will still be adjusted."

Prior to this,BMWPublicly announced stable price system,BenzandAudiSales staff also revealed plans to gradually reduce discounts. From the "price war" to the "price increase storm", the auto market has gradually formed a new price balance point since the second half of the year.

Since July, many auto brands have stopped reducing prices or reduced discounts. According to information from sales staff of various brands, automakers are facing pressure to reduce inventory in the second half of the year, and the quickest way to do this is to reduce production and stabilize the system. The reduction in discounts also reflects, to some extent, that some brands are trying to find rationality and prudence between dealer interests and sales expectations, so the motivation for price competition has weakened.

The China Passenger Car Association's August national passenger car market outlook mentioned that there were 22 working days in August, one day less than last year. With the structural differentiation of the growth of the auto market, most companies have sufficient production capacity for traditional cars and have a long holiday due to high temperatures. The auto market is in a rest period. On the premise of maintaining a healthy interaction between production and sales, promotional recycling and stable price strategies will be the main strategy to further maintain the stability of the channel.

Regarding the recent reduction in car market discounts, a dealer told The Paper that before the arrival of the "golden September and silver October", car manufacturers and dealers have entered a rest period, and many car manufacturers have begun to reduce production. "If manufacturers keep forcing dealers, they will definitely not be able to boost sales in the golden September and silver October. And if prices remain at the lowest level, there will be no room to increase discounts to attract customers during the peak season."

Cui Dongshu, secretary general of the China Passenger Car Association, told The Paper that the so-called manufacturers' withdrawal from price wars should be described as withdrawal from vicious price wars. Reasonable price competition is a market rule, and manufacturers will not oppose price competition. Currently, manufacturers are also using market means, such as reducing supply, to stabilize prices.

He stressed that compared with sales volume, the stability of the dealer system is more important to manufacturers. In the industry chain where "the whole vehicle is king", manufacturers have the responsibility to stabilize the ecological system. He expects that in the future, automakers will focus on guiding the stability of the price system.