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Regarding the recent news about Chery's "345" strategy circulating on the Internet, Chery Group spokesperson Jin Yi Bo gave an exclusive response to the First Financial reporter.

Jin Yibo said that many online comments have ignored these backgrounds and connotations and have completely misinterpreted them; the "345" strategy for personnel efficiency mentioned in the screenshot of the internal publication is a performance management goal and also the experience of some companies in their early years in exploring management innovation. The purpose is to improve work efficiency and quality, not a simple addition and subtraction of workload and cost reduction; in addition, Chery has always emphasized employee care and improving employee happiness.

Recently, the topic of Chery employees revealing that the company has excessive overtime has attracted widespread attention. Chery once responded by saying: "Media reports about Chery's 'illegal overtime' are unconfirmed and false information." The statement in the screenshot of this internal publication that "3 people do the work of 5 people and get the salary of 4 people" has once again caused heated discussion.

Chery mentioned in its internal publications that it is necessary to study the improvement of human efficiency, work quality and work ability, and establish a human efficiency model for the business segments. It is important not to understand it as a simple addition and subtraction, so as to truly achieve three people doing the work of five and getting the salary of four.

But Jin Yibo told reporters that in the face of the current competitive situation, Chery must abandon the simple and crude human sea tactics and fatigue tactics of the past, improve overtime efficiency, and resolutely put an end to ineffective overtime and low-quality overtime. It must treat employees like family members and be responsible for their health and happiness.

"Chery has paid wages on the 15th of every month for 27 years since it started as a 'small thatched house', and there has never been a delay in 27 years. Even when the capital chain was the tightest, the company had to borrow money to ensure that employees' wages were paid on time. When the market and economic environment were not good, Chery never had mass layoffs. And as for salaries, Chery has adjusted employee salaries for 8 of the past 10 years, and the minimum increase was to ensure that employees' living standards did not decrease with rising prices. Only in 2019 when the capital chain was tight for the capital increase and stock expansion and in 2020 when the epidemic caused operational difficulties, did we not raise employees' wages." Jin Yi Bo said that these "three small things" are what companies should do, and they also reflect Chery's care for its employees.

In recent years, Chery has been showing a trend of rapid development both at home and abroad. From 2021 to 2023, Chery Group's annual sales volume reached 962,000, 1.233 million and 1.881 million vehicles, nearly doubling in three years. In the first half of 2024, Chery Group continued to maintain its growth momentum, with automobile sales exceeding 1.1 million, a year-on-year increase of 48.4%, a record high. In terms of exports, Chery has exported a total of 3.9 million vehicles, ranking first in the export of Chinese brand passenger cars for 21 consecutive years. In the 2024 Fortune Global 5000 list released recently, Chery was shortlisted for the first time, ranking 385th.

Jin Yibo said: "Chery has become one of the fastest growing companies in the automotive industry. It has repeatedly encountered excessive attention in the short term, causing negative impacts. This may be an inevitable 'lesson' in Chery's rapid growth process."