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Recently, the 2024 China Digital Entertainment Conference opened in Tianhe District, Guangzhou. With the theme of "Innovative Entertainment Digital Navigation", this conference invited guests from various fields of industry, academia, research and media to gather together to explore new models, new applications and new formats of digital creativity empowering the cultural industry around "future technological trends and innovative application scenarios of digital entertainment", and to provide suggestions for the high-quality development of China's digital entertainment industry.

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China Digital Entertainment ConferenceWillSettled in Tianhe permanently

Building a digital China is an important engine for promoting Chinese modernization in the digital age, and implementing the national cultural digitalization strategy is an important measure to promote the construction of a cultural power. As a highly anticipated industry conference in China's digital entertainment field, the successful convening of the 2024 China Digital Entertainment Conference actively puts forward suggestions and suggestions for promoting the healthy development of digital entertainment and improving the new development pattern of digital entertainment, providing strong support for the development of digital entertainment to a new level.

The reporter learned that from 2024, this "national" conference will be permanently settled in Tianhe District, Guangzhou.

Tianhe District, as an important cultural industry town in Guangzhou, has 954 cultural enterprises above a certain scale, accounting for 28.50% of the city. The cultural industries above the designated size achieved operating income of 223.984 billion yuan, accounting for 40.12% of the city. It has cultivated a large number of leading digital cultural enterprises such as NetEase, Kugou, Sanqi Interactive Entertainment, Lizhi, UC, 4399, Baitian Information, and Quwan, demonstrating its strong industrial strength and development potential.

Zeng Xiaofeng, deputy director of the Guangdong Provincial Department of Culture and Tourism, said that the 2024 China Digital Entertainment Conference held in Tianhe, Guangzhou, not only provides a valuable platform for displaying achievements and exchanging experiences, but also provides a new opportunity to strengthen cooperation and exchanges within and outside the industry and build a new pattern of digital entertainment industry. Guangdong Province will further promote the innovative application of digital technology in the field of culture and entertainment, continuously improve the application scenarios and international competitiveness of my country's digital culture and entertainment industry, and better play the role of culture and tourism in enabling high-quality development.

It is reported that this conference was co-organized by the China Culture and Entertainment Industry Association and the People's Government of Tianhe District, Guangzhou. Relevant leaders from the Market Management Department of the Ministry of Culture and Tourism, the Propaganda Department of the Guangdong Provincial Committee of the Communist Party of China, the Guangdong Provincial Department of Culture and Tourism, the Guangdong Provincial Department of Commerce, the Guangzhou Municipal People's Government, the Propaganda Department of the Guangzhou Municipal Committee of the Communist Party of China, the Guangzhou Municipal Bureau of Commerce, the Guangzhou Municipal Bureau of Culture, Radio, Film and Tourism, the Tianhe District Committee and District Government, experts and scholars from universities such as Peking University, South China University of Technology, Hong Kong University of Science and Technology (Guangzhou), Jinan University, South China Normal University, Guangdong Academy of Social Sciences, Shenzhen Institutes of Advanced Technology, Chinese Academy of Sciences, Guangzhou Academy of Fine Arts, China Culture and Entertainment Industry Association, and senior representatives of leading digital entertainment companies such as Global Digital, Baidu, Tencent Culture and Tourism, NetEase, Kugou, iFLYTEK, Xiaohongshu, and Meituan attended the opening ceremony of the conference.

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China's digital entertainment market reaches 1.21 trillion yuan

The conference released the "China Entertainment Industry Artificial Intelligence Industry Application Development Report". Li Zhi, Dean and Chief Analyst of the Intelligence Institute of Beijing iResearch Digital Technology Co., Ltd., gave a detailed interpretation of the report. In 2023, China's cultural industry seized the opportunity of digital development, and the effect of diversified commercial realization was evident. The market scale of digital entertainment, digital cultural tourism, and online tourism reached 1.21 trillion yuan, 920 billion yuan, and 1.11 trillion yuan respectively, and showed a trend of deep participation and empowerment of artificial intelligence.

During the conference, the event organizer also planned three exhibition areas at the Guangzhou Library, namely the Global Cutting-edge Technology Area, the Enterprise Overseas Exhibition Area, and the Immersive Interactive Experience Area, attracting 25 companies and platforms including Baidu, NetEase Games, Kugou Music, Fantuo Digital Innovation, iFlytek, Virtual Power, Zhouming Technology, Yongsheng Animation, and Xiaoji Kuaipao to participate in the exhibition and display their latest technological innovation applications and products.

The reporter saw at the scene that digital virtual humans, AI interactive digital human all-in-one machines, etc., presented the latest digital technology achievements such as AI Song Dynasty painting knowledge graph, VR riding flying motorcycle space-time magic box, etc., which attracted many viewers to stop and experience the charm of digital technology.

The conference also set up branch venues and exhibition areas in Yangcheng Creative Industry Park, Wanpeng High-tech Enterprise Incubation Base, Yixiang Shengda Innovation Park, Tangxia Zhihui PARK, Future Society, etc. to showcase the industrial ecology of Tianhe District's five characteristic cultural industry parks.

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Industry experts discuss digitalEntertainment Industrynew development

The conference brought together many industry experts to offer suggestions for the development of the digital entertainment industry. Wang Hongpeng, president of the Digital Entertainment Branch of the China Cultural and Entertainment Industry Association and general manager of Global Digital, told reporters that through cost optimization and value reengineering, multiple industries are being driven into a new stage of intelligent production. AIGC applications are moving towards a trillion-level market, especially in the field of digital entertainment, showing great potential.

Xiang Yong, Dean and Professor of the Institute of Cultural Industries at Peking University, believes that the digital entertainment industry needs to be driven by changes in the three dimensions of quality, efficiency and motivation in order to achieve diversified, integrated and high-quality development.

Zhang Quanwen, general manager of Baidu's AI technology marketing department, said that AIGC started with "understanding ability" and has rapidly evolved into "creative ability" in the past three years. The Wenxin big model deeply empowers the application and development of the cultural and entertainment field and promotes new cultural and entertainment production.

Wang Jun, deputy director of the Meituan Research Institute, said that according to Meituan platform data, the transaction amount of the online entertainment industry in the first half of 2024 increased by 54.5% year-on-year, and the development of the entertainment industry showed a thriving trend.

Sun Hui, Secretary-General of Tencent Culture and Tourism Industry Research Institute and Chief Expert of Tencent Culture and Tourism, said that the culture and tourism industry is a natural application scenario for digital technology. Tencent will leverage its four major capabilities of technology for good, efficient connection, content renewal, and ecological collaboration to help the industry integrate digital and real, improve quality and efficiency, and move towards innovation.

Li Xingye, vice president of SenseTime’s Digital Entertainment Business Unit, demonstrated classic cases of SenseTime’s new large-scale models and digital virtual humans empowering the entertainment industry, and said that SenseTime is committed to developing responsible AI and building a general artificial intelligence system that is people-oriented, trustworthy, controllable, open and inclusive.

Zhao Weichen, general manager of Xiaohongshu's Internet and Entertainment Industry Group, said that the growth rates of Xiaohongshu's music and game categories reached 241% and 239% respectively, and the scale of its film and television category ranked fifth. Xiaohongshu has set off a huge wave of entertainment consumption.

Cheng Xiaona, vice president of Titanium Technology, said that Titanium Technology has served more than 80,000 companies to achieve global growth, including many consumer entertainment companies. Online literature, online dramas, and online games have become the "new three" of cultural exports. China's entertainment industry has huge international potential and dividends.

In addition, to further promote the coordinated development of the digital entertainment industry, Global Digital has joined hands with industry-leading companies such as Tencent Culture and Tourism, SenseTime, iFLYTEK, Kugou, and Beijing iResearch, as well as top universities and research institutions such as the Institute of Cultural Industries of Peking University, the School of Design of South China University of Technology, the Shenzhen Institute of Advanced Technology of the Chinese Academy of Sciences, the Hong Kong University of Science and Technology (Guangzhou), the School of Visual Arts and Design of Guangzhou Academy of Fine Arts, and the School of Digital Creativity and Animation of Shenzhen Polytechnic to jointly launch the Digital Entertainment Industry Alliance, which will regularly release application business scenarios of the digital entertainment industry and a list of major scientific and technological projects. It is hoped that the government will set up a platform to pool industry wisdom, concentrate on overcoming technical bottlenecks in the field of digital entertainment, promote the deep integration of technology and application scenarios, and inject strong impetus into the high-quality development of the digital entertainment industry.

Written by: Southern Metropolis Daily reporter Wu Fengsi and intern Zhou Linlin