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Brothers, do you feel that European and American games have become uglier and uglier in recent years? And there is an unnatural feeling everywhere?

If you have this feeling, be confident, you are right! The culprit of all this is the infamous "Sweet Baby", also known as SBI (Sweet Baby Inc). As for how disgusting they are, just look at the news a while ago. Just because of the news that SBI supporters officially joined CDPR, the Polish CD Projekt Red was once again pushed to the forefront. Players launched a boycott, and if CDPR did not cut ties, they would never buy their games again. CDPR, which has always stood with the players, chose to remain silent and not respond to the players. Players have to worry that perhaps the clean stream in the gaming industry will also fall this time.

What we are going to talk to you about today is this notorious evil organization that is extremely destructive to the gaming industry: SBI.

If you open the wiki, you will learn about sweet baby:

“A narrative development and consulting studio based in Montreal, Canada. Founded by former Ubisoft developers, the company consults on video game narratives during the development process to promote diversity, equity, and inclusion in game narratives and studios.”

And in a more specific description it says: "Sweet Baby's stated goal is to ensure that characters from different demographics are not just added for nominal presence, but that their portrayals are respectful, fit the overall context, and are written for high-quality scenes."

If you only look at these introductions, you would really think that this is a company that truly advocates diversity. But in fact, these people understand diversity in terms of vision: "black" and "ugly".

For example, in God of War: Ragnarok, Santa Monica accepted Sweet Baby's suggestion and set Angerboda to be black. Fable 4 gave players a full blow just by the image of the heroine. In the face of players' accusations, developers either chose to play dead or be extremely tough. For example, the staff of God of War: Ragnarok refuted with the logic that "our game has created many other elements in Norse mythology. Since they can have them, why can't there be black people?" If you dare to refute it again, they will accuse you of discrimination. You know in your heart that they are doing it on purpose, but you can't do anything about it.

If the developers of the two games mentioned above can still use the excuse of "we wanted to do this anyway", the developers of the next game will not even bother to pretend.

Marvel's Spider-Man series is the masterpiece of Sony's recent generation. It can be said that countless players are immersed in the adventure of playing the little spider in New York City and protecting civilians. But in the second generation of this game, the faces of a group of characters have undergone a major blood transfusion at the level of head replacement, and they have quickly become ugly. You should know that the first and second generations of this game span a long timeline. But with the strong and deep involvement of SBI, they can make you ugly regardless of any rationality. Do you still remember the established goals set by this company?

“To make sure their portrayal is respectful, fits into the overall context, and is written for a high-quality scene.”

If you still force it like this when there is a previous work, how can it be even remotely close to the goal you set?

But the Insomnia team that developed this game didn't care at all. Long before the game was released, the facial models of these characters were exposed. Seeing this, a foreign brother exclaimed that it looked like it was made by AI.

However, the Insomnia team seemed to have not heard the players' voices, and still took SBI's revision suggestions as an imperial decree and presented them to the players. And when the players actually played the game, they found that they had implanted LGBTQ branches in the game process. Some streets were covered with rainbow flags symbolizing gender diversity. They also let Miles have a deaf-mute girlfriend and other "equality" elements.

You can say that if you reason with him, he will say you are discriminating. If you argue with him about the setting, he will argue with you about creative freedom. In the end, it is still you who is discriminating. In their skilled system of moral kidnapping, no matter what you do, it is wrong.

At this point, I believe many players will think that Insomniac was also kidnapped to do this. But when players accused and denounced SBI, the first person who jumped out to speak for them was Mary Kenney, the narrative director of Insomniac. Not only did she think that SBI was not wrong, she even told the public that it was the existence of SBI that allowed their development work to be completed so efficiently and with high quality. She even sent 12 tweets in a row to defend herself to the players. In the end, she was still criticized by the players and ended up breaking the defense lock. This posture of preferring to self-destruct to hold on is like receiving the "master's mission". Obviously, they are in the same group.

Now, as the development of Marvel's Wolverine is coming to an end, the narrative director named Mary Kenney has moved to CDPR. Yes, that's right, she is the protagonist of the incident we mentioned at the beginning where players boycotted CDPR because of the joining of SBI members.

It is reported that she will be in charge of the mission design, dialogue writing and storyline control of the 2077 sequel in CDPR. In addition to her, Aaron H., the art director of the Insomnia team, also arrived at CDPR at the same time as her. Well, it can be seen that Wolverine is finished.

And now that both the plot and the visuals are covered, we may be able to see a more diverse world and a more diverse Geralt in the sequel to The Witcher in the future.

At this point, I believe everyone can understand why the voices of foreign players boycotting CDPR are so intense.

Another example of a senior executive influencing a game is the recently released Flintlock: Siege of Dawn. The game's developer, A44, fell into development hell after the company's senior executive Andrea Tops Harjo pushed for the introduction of SBI. Andrea forced the development team to accept SBI's advice while madly exploiting employees, refusing to give them salary increases, and setting up a new special effects company to force employees to do private work for him. This situation lasted for two years. Finally,Andrea left A44 only after Kepler acquired the studio. In April 2022, A44 officially terminated its cooperation with SBI due to disagreements, cut off all related content and completely escaped from its clutches. However, the funding and development progress of the project have been fatally affected. The Steam sales after its release were dismal. From the player comments, we can see that the game itself has a lot of ideas in its framework, and the process experience is also quite remarkable, but there are obvious signs of rushing the process and details, which is a pity.

In the face of the players' boycott, this group of people was extremely arrogant. They even said in the video program, "If you don't like me, come and hit me." Yes, it really said that... (There are even more unpleasant words, here is a screenshot)

But the funny thing is, just like every time they encounter collective boycotts from netizens, they just break through the defense lock and run away. When someone really wants to find her, this guy instantly becomes timid.

At this point, I believe everyone can see clearly that these people are not even strong on the outside but weak on the inside. No matter how good you are at arguing and moral blackmailing, no matter how loud you shout. In the end, someone needs to pay for what you produce. When the public who are arguing with you don't even buy it, let alone look at these people, it's useless for them to shout louder. For example, the Cursed Land, which was made completely according to the ZZZQ template, didn't even sell well, and now even the studio has been criticized.

Assassin's Creed Shadow, which we reported a few days ago, has not been popular except for the recent game show. In the report at that time, we emphasized that the only reliable historical data supporting the view that Black Yasuke was a samurai was the work written by the Englishman Thomas Lockley himself.

As we all know, historical research has always been averse to isolated cases.

As expected, recently, netizens have uncovered the real evidence. All the entries on Wikipedia about Yasuke being a samurai were made up by this guy named Thomas. Then when he wrote the book, he cited the Wikipedia entries he made up as the basis to form a closed loop. This guy has now been disgraced. Not only has he lost his position at the university, but all the entries he made up have also been cleared out.

It has to be said that this guy who majored in law pretended to be a historian, but he couldn't even forge evidence. No wonder he couldn't make a living in law. Before that, Thomas actually did some consulting work for Ubisoft. Now the only evidence has been overturned. Not only has Assassin's Creed Shadow become a bigger joke, but also the Yasuke animation made by Netflix has become a joke. At present, the petition to boycott Assassin's Creed Shadow in District 11 is also very vigorous. It can be seen that the end of this game is really not going to be good. If it goes wrong, it will be the biggest failure in Ubisoft's history.

At this point, it can be said that with the unprecedented unity of gamers around the world showing amazing power, the space for monsters like SBI to gain a foothold will only become smaller and smaller in the future. Recently, many game manufacturers have also begun to stand on the side of players.

Like Jianxing, which was attacked for its heroine image a while ago, and even the producer himself was attacked. The development team ignored those nonsense attacks, and it was IGN France and the editor who attacked them that became clowns in this incident. The monster design of the game itself is quite tense, and the quality of the plot performance is also very good. In order to maximize the charm of the characters in this game, the developers even designed hundreds of character costumes. They don't sell DLC, but get it directly in the game. Players will certainly strongly support such a manufacturer that is attentive, generous, and understands players.

In response to the recent harassment from the Western ZZZQ, Chenbai Forbidden Zone also responded directly in a recent media interview: Our visual design does not offend any group. If someone thinks our design is too eye-catching, it only means that we did it right. And we only care about the opinions of the players. Other groups don’t care at all.

At the same time, just because the new character is not dark enough, he has recently been targeted by these expensive people.Genshin Impact, faced with various combinations of "righteous boycotts" and rumors, and even boycott petitions, but up to now, miHoYo has not responded to them, which is quite in line with MiHoYo's usual style.

In short, as long as the players continue to resist stubbornly, these people will eventually starve to death. Regarding this point, even if these nobles have thicker and harder backs to support them, it will be useless! Victory will definitely belong to the players!