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In order to recover funds faster, "trading price for volume" has become one of the options facing developers. Recently, market news showed that Agile Huigangcheng project located in Jiangbei, Nanjing is selling houses at a 40% discount, with the unit price dropping by nearly 10,000 yuan per square meter.

In this regard, The Paper called the project's sales office, where a salesperson said, "There are still a dozen houses left for clearance sales at a special discount. There are certain price differences between different floors and different apartment types. The discounted unit price is 16,000 yuan/square meter to 19,000 yuan/square meter, and the discount is about 63%."

Another salesperson introduced that the current houses for sale are mainly on floors below the 10th floor. There are still good floors for large-sized houses of 140 square meters, only a few 120 square meters are left, and small-sized houses of 84 square meters are only on the first floor. "This time, according to the market situation, the remaining dozen houses are cleared and discounted, and all are delivered with fine decoration." Take a house of 84 square meters on the first floor as an example, the total price is 1.38 million yuan, equivalent to a unit price of 16,400 yuan per square meter.

Public information shows that in July 2019, Country Garden acquired a plot of land in Pukou District, Nanjing at a reserve price of 3.75 billion yuan. At that time, the floor price was 5,341 yuan per square meter; in April 2020, the overall name of the project was named "Country Garden Huigang City". The entire project consists of four plots of land, ABCD. Among them, plots A and B are residential plots, named "Country Garden Riverside Green Bay", consisting of 18 high-rise residential buildings and community businesses along the street; plots C and D are commercial plots, and the overall above-ground building area of ​​the project is approximately 720,000 square meters.

According to the official website of Country Garden, on September 26, 2020, the day when Country Garden Huigang City's residential product "Binjiang Green Bay" was launched, more than one thousand customers arrived at the scene in advance, the transaction volume exceeded 1 billion yuan, and the cumulative transaction volume exceeded 300 units. It also created a record for the first lottery project in the non-core area of ​​Jiangbei.

Judging from the performance in the four years since its launch, the project's sales price has dropped by at least 10,000 yuan from the original 29,000 yuan/square meter. Public reports show that the average price of the project's A area in September 2020 was about 27,800 yuan/square meter; from October 2020 to January 2021, there was a short period of time when the number of applicants was less than the number of houses available; in April 2021, when Area B was launched, the unit price of the project rose to 28,000 yuan/square meter-29,000 yuan/square meter, and the 257 houses launched attracted a total of 613 groups to sign up. However, after May 2021, the number of applicants for the project was less than the additional houses, and in 2022, the price was reduced to attract customers.

This year alone, public reports show that the project had offered a 40% discount in March. The project salesperson said that some houses had been offered a discount in March, but the discount was not as big as this time, with the unit price at 19,000 yuan per square meter, and the discount was withdrawn shortly after it was offered.

A local new home agent in Nanjing said that the Agile Huigangcheng project is located in Nanjing Pukou District. The project is relatively isolated and remote, with no commercial or medical facilities around. Some netizens also jokingly called the project a "pioneering project".

"At present, the competition pressure for new homes in Nanjing is still relatively high. New homes generally have discounts, and every real estate project has discounts of varying sizes," said the new home agency agent.

In addition to the Country Garden project mentioned above, China Resources' China Resources Guanyun Runfu project in the Yuhua section of Nanjing was also reported to be selling houses at a discount. The project launched a 23% discount, and the actual housing price was about 10,000 yuan/square meter cheaper than the sales price.

According to data monitored by CRIC, in the first half of 2024, the transaction volume of commercial housing in Nanjing was 1.6799 million square meters, a year-on-year decline of 55%; the main theme in the first half of the year was to trade price for volume. As of the end of June, the city's inventory for sale was 7.48 million square meters, with a sales cycle of 21.7 months.

However, the report shows that stimulated by the "517 New Policy" and Nanjing's old-for-new activities, the year-on-year decline in Nanjing's commercial housing transaction volume has gradually shrunk.