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Beijing News (Reporter Chen Lin) On July 24, Pu Xuedong, director of the Beijing Municipal Bureau of Commerce, stated at a press conference on the "Third Anniversary of Beijing's Cultivation and Construction of an International Consumption Center City" that Beijing will thoroughly implement the spirit of the Third Plenary Session of the 20th CPC Central Committee, make full use of the advantages of the domestic super-large-scale market, tap the potential of domestic demand, give play to the basic role of consumption, and promote the construction of Beijing as an international consumption center city to a higher level.

Park Xuedong introduced Beijing's main tasks in promoting the construction of an international consumer center city in the next step from six aspects, namely adjusting structure, changing methods, improving quality, strengthening supply chain, increasing efficiency, and improving environment.

Accelerate the establishment of comparative advantages in commodity consumption. Focus on strengthening new consumption, implement Beijing's green smart consumer goods and automobile trade-in policies, and promote large-scale consumption such as home appliances and automobiles. Expand fashion consumption such as cosmetics, support the development of the beauty and health industry ecological chain, make good use of the first store policy, and attract more well-known brands to open their first stores in Beijing.

Actively expand the space for consumption growth and development. Promote the integrated development of domestic and foreign trade in the consumption field, expand the import of mid-to-high-end consumer goods and high-tech consumer goods, deepen the pilot work of cross-border e-commerce sales of pharmaceutical products, online and offline experience consumption, etc. Cultivate new formats and models of e-commerce, promote the high-quality development of live e-commerce, and consolidate the scale of Beijing's online retail.

Benchmarking against international standards, enriching high-end consumption supply. Create high-quality and high-level consumption space, accelerate the construction of four international consumption experience areas, and continuously optimize the supporting consumption environment. Make every effort to build an international food capital, improve the quality of catering consumption, explore the establishment of a global catering brand directory, improve supporting services such as site selection, and support the construction of flavor food blocks and catering gathering blocks in various districts.

Expand and strengthen Beijing's characteristic domestic products. Encourage time-honored enterprises to build museums and brand pavilions, and develop hot-selling products in cross-border collaboration with cultural IPs and new consumer brands. Support time-honored brands, cultural and museum institutions, theme parks and other "must-buy and must-bring" products with Beijing characteristics and cultural connotations. Encourage qualified enterprises to open a number of "Beijing Gifts" theme stores. Give full play to the demonstration effect of new consumer brand incubation bases such as Hongqiao Market to help cultivate new consumer brands.

Jointly create hot-selling integrated consumption projects. Implement policies to promote the integrated development of diversified consumption formats, and support various districts in cultivating new consumption scenarios such as blocks, mountains, water, performances, events, nighttime, and digital. Plan various diversified and integrated consumption promotion activities, and encourage enterprises to operate across industries and cooperate with different industries. Prosper the performance economy and event economy, extend the consumption chain, and promote the driving effect of performances and events on industries such as catering and retail.

Make every effort to improve the satisfaction of both supply and demand. Give full play to the policy advantages of the "two districts" and steadily promote the expansion of opening up in the service sectors such as health, elderly care, culture, sports, and tourism. Implement a series of supporting policies such as wholesale and retail, and catering. Fully implement the "one thing" handling requirements for the approval of large-scale activities, and improve the "one thing, one discussion" comprehensive approval mechanism. With "standards", "efficiency" and "integrity" as support, strengthen the service awareness of the whole society and create a warm service environment in Beijing.

Edited by Bai Shuang

Proofread by Li Lijun