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(ifeng.com travel news) during this year’s national day holiday, as the tourism market returns to normal, the supply of flights, hotels, etc. has recovered, driving the average price of air tickets and hotels back up, further stimulating tourists’ willingness to travel. according to the "2024 national day tourism consumption report" released by ctrip travel on october 7, during the national day holiday, the average daily orders for outbound and inbound travel on the ctrip platform exceeded that of 2019, reaching a record high. after 23 years of retaliatory consumption and recovery in the first half of 2024, during this year’s national day holiday, the tourism market returned to normalcy even more clearly.

data shows that the top 10 popular outbound travel destinations during the national day holiday are japan, thailand, south korea, malaysia, singapore, vietnam, indonesia, the united kingdom, the united states and australia, among which brazil, the philippines, mexico, the united kingdom and the united arab emirates have become the fastest growing popular outbound travel destinations. destination.

prices of outbound short-haul routes returned to chinese tourists in 2019, injecting new momentum into the global tourism industry

ctrip data shows that during the national day holiday, average daily orders for hotels and b&bs increased significantly year-on-year, demonstrating the resilience of china’s tourism consumption. the spillover effect of this consumption resilience has also injected new momentum into the global tourism industry. during the national day, the average daily order volume for inbound and outbound travel on ctrip’s platform exceeded that of 2019 and hit a record high.

in terms of outbound travel, the top 10 popular outbound travel destinations during the national day holiday are japan, thailand, south korea, malaysia, singapore, vietnam, indonesia, the united kingdom, the united states and australia, among which brazil, the philippines, mexico, the united kingdom and the united arab emirates have become the fastest growing destinations. outbound destination. it is worth mentioning that during the national day holiday, the volume of international flights from china to singapore, malaysia and other places has fully recovered, exceeding the same period in 2019. the increase in supply has also driven the price of short-term outbound routes back to a rational range. ctrip data shows that during the national day holiday, air ticket prices for outbound short-term routes from china to thailand, singapore, malaysia and other countries have remained the same as in 2019. at the same time, during the national day holiday, the proportion of family travel in the outbound travel market increased from 34% to 37%. ctrip data shows that the average spending on parent-child travel is more than twice as high as the overall amount. more parent-child families traveling abroad will bring more benefits to the destination country. big tourism spending.

it is worth noting that residents of fourth-tier and fifth-tier cities have become a new growth point for outbound travel, with average daily outbound travel orders during the national day holiday increasing by 1 times and 3 times year-on-year respectively. at the same time, residents of first- and second-tier cities have begun to travel further and spend more. among the top 20 destination countries for outbound tourism, there are 12 long-term destinations such as the united kingdom, the united states, and australia, accounting for 37% of their total outbound tourism consumption; 45 residents in lower-tier cities still mainly focus on short-term destinations. among the top 20 outbound travel destination countries, 13 are short-term destinations. as residents of first- and second-tier cities move toward long-term destinations, and residents of fourth- and fifth-tier cities continue to go abroad, they bring stronger outbound travel consumption and create greater room for growth in the global tourism industry.

the growth of inbound tourism is even more obvious, and the expansion effect of the visa-free “circle of friends” is evident. the report shows that during the national day, ctrip's average daily inbound tourist arrivals increased by nearly 80%, and more than 50% of foreign tourists stayed in china for more than 7 days. moreover, since this year, 1 in every 4 inbound foreign tourists came from china. an old friend from china. among them, the average daily orders of inbound tourists from italy, malaysia, russia, the united states and other countries increased more than three times year-on-year. shanghai, shenzhen, beijing, guangzhou, chengdu, hangzhou, chongqing, xi'an, nanjing, suzhou, qingdao, tianjin, xiamen, kunming and zhangjiajie have become the top 15 popular destinations for inbound tourism. aba tibetan and qiang autonomous prefecture, shijiazhuang, guiyang, lanzhou, urumqi, yangshuo, guilin, qinhuangdao, yantai, and yiwu have become the newly selected top50 popular destinations for inbound tourism during this year's national day holiday.

the tourism industry returns to normal and cost-effective travel gives rise to "slow-charging tourism"

from the supply side of the industry, supply chains such as air tickets and hotels have recovered. in the first half of 2024, the number of hotels in china has continued to grow, with more than 23,000 newly opened hotels and 1 million new rooms. this reduces users’ “grabbing” mentality. from the perspective of passenger demand, tourism is still an important way for tourists to recharge themselves, but they no longer pursue the "fast recharge" of special forces tourism, but instead pursue a more casual and relaxed "slow recharge". the length of stay during the journey there is also significant growth. sufficient supply, stable prices, and falling prices during the holidays have led many travelers to pursue off-peak travel, missed travel, and temporary bookings.

ctrip data shows that due to the factors of travelers' random travel and approaching price changes, the average number of days in advance for travelers during the national day holiday has dropped from 6.8 days in 2023 to 6 days in 2024, and nearly 30% of travelers choose to book on the same day or one day in advance. travel increased by 6 percentage points year-on-year.

traveling during off-peak hours to avoid crowds has gradually become the new normal. judging from ctrip's air ticket booking data, there is a trend of peak staggering before and after the holidays. before the holidays, nearly 30% of passengers depart early. after the holiday, travel orders for the first weekend after the national day holiday increased by 10% month-on-month compared with the same period in september, and travel orders in some areas were basically the same as during the national day holiday. this shows that more and more travelers are spreading their long vacation travel needs into daily routines in order to obtain more cost-effective and comfortable travel. "staffed travel will bring huge changes to the industry. airlines' price systems and hotel room management may face upgrades, which will also put forward new requirements for the industry chain and refined operations." said mao lin, an analyst at ctrip research institute.

during the epidemic, tourists hope to visit multiple destinations in a short period of time, giving rise to special forces-style tourism. as the tourism market returns to normal, more tourists prefer slow-charge travel that does not rush, rush, plan, get together, or check-in. travel methods with a stronger sense of relaxation and vacation, such as county tours, micro vacations, healing tours, and hotel stay tours, are popular. from the perspective of destinations, first-tier cities such as beijing, shanghai, chengdu, guangzhou, hangzhou, nanjing, chongqing, xi'an, shenzhen and wuhan are still the top 10 popular destinations. among them, among the top100 popular destinations, huangshan, aba tibetan and qiang autonomous prefecture, datong, linyi, zhangjiajie, kaifeng, shangrao, yinchuan, shenyang and hohhot have become the top 10 fastest growing destinations. at the same time, a large number of young people fell in love with "touring to the county", driving the average daily county tourism orders to increase by 40% year-on-year. the top 10 county destinations with the highest growth rate were linfen xi county, yuncheng ruicheng, yinchuan helan, yan'an yichuan, shangluo shangnan, shuozhou yingxian, mudanjiang ning'an, bijie zhijin, dezhou qihe, and shaoguan renhua all have a year-on-year growth rate of more than 4 times. it is worth mentioning that three of the counties are located in shanxi province, reflecting the strong enthusiasm for ancient architecture tourism in shanxi brought by popular games.

casual travel and slow-charging travel are also related to factors such as the improvement of high-speed rail infrastructure and the popularity of self-driving. ctrip data shows that during this year’s national day holiday, the travel radius of passengers’ high-speed rail reached 330km, which is basically within the range of about one hour by high-speed rail. this has also led to more frequent “travel visits” between cities. tianjin = beijing, suzhou = shanghai, guangzhou = shenzhen, chengdu = chongqing , nanjing = hefei, taiyuan = shijiazhuang, etc. have become popular high-speed rail travel routes. these "next door cities" are each other's main source cities. tourists from the two places have realized "city exchange and mutual travel" through high-speed rail, forming a popular "tourism cp". at the same time, the ministry of transport predicts that the proportion of self-driving travel will exceed 80% during the national day, and more and more people will choose to travel by self-driving. during the national day holiday, ctrip’s car rental orders achieved double-digit growth against the background of a high base. among them, car rental orders for those born after 2000 increased by 115% year-on-year, and orders for new energy vehicles, which are popular among young people, increased by 72% year-on-year.

"one old and one young" has become a market segment worthy of attention. "explosive changes" during the national day holiday

the report shows that during the national day, on ctrip’s platform, the post-00s generation (excluding the post-05s generation) accounted for nearly 20% of orders, surpassing the post-85s and post-90s generations to become the main consumer group of travellers. the travel consumption of those born after 2000 is changing from “taking a trip to make yourself happy” to “taking a trip to make yourself happy”. they are releasing their consumption potential and beginning to “renovate” the tourism industry.

music festivals and concerts are hot spots for cultural and tourism consumption among young people born in the 2000s. according to incomplete statistics, there are more than 90 concerts across the country during the national day this year. including deng ziqi's world tour concert, hua chenyu's guiyang mars concert and dao lang's tour concert, which were launched on ctrip's exhibition and performance channel, the average daily orders for ctrip's exhibition and performance categories increased by more than 80% during the national day holiday.

young people also bring their favorite two-dimensional culture to the tourism industry. in some popular attractions and restaurants, you can often see young tourists holding "goods" (referring to two-dimensional peripheral products) with two-dimensional characters, leaving photos of the "millet" with the scenic spots and food. in this way, your favorite two-dimensional characters seem to come to the real world and experience them side by side with you. many young people have therefore embarked on a "grain-eating journey". in shanghai, wuhan, guangzhou and other places, there are some well-known two-dimensional vertical commercial entities, attracting young people to these destinations. during the national day holiday, the search popularity of keywords such as "two-dimensional" and "millet" on ctrip's platform increased by 120% month-on-month.

although the proportion of travel by the silver-haired group is not high, during the national day holiday, the growth rate and average travel price of the silver-haired group are significantly ahead of the market, making it a potential market segment worth exploring. middle-aged and elderly tourists who have money and leisure are also "exploding" during the national day holiday. they avoid popular destinations that are "crowded" and prefer natural landscapes with fresh air and cultural products with a strong cultural atmosphere. their life experiences have created their travel taste and quality requirements are no lower than those of young people, and their average travel consumption frequency and amount are also significantly higher than the market average. according to data from ctrip old friends club, there are currently 1 million members joining old friends club, and 25% of them have completed overseas travel.

this year coincides with the 75th anniversary of the national day, and red scenic spots have also become a popular choice for people of different age groups. ctrip data shows that during the national day holiday, the average daily order volume at classic red tourism scenic spots across the country increased by 70% year-on-year. among them, the old summer palace, national museum of china, yuhuatai, yalu river broken bridge, and sun yat-sen mausoleum scenic area have become the most popular red tourist attractions.