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author: chen jiahui

editor: yang xiaohe

“i’ve been to four or five interviews and haven’t even seen a real interviewer.", a fresh graduate who participated in the autumn recruitment complained to the ai ​​whale selection club.

she started preparing for autumn recruitment at the end of august. she read countless guides and prepared her resume for half a month to submit, but she only received replies from a few companies. but what was frustrating was that all she received were ai interviews. "after reading the interview guide for a long time, i put on my makeup carefully all morning. in the afternoon, i sat down in front of the mobile interviewer and asked some questions that i had already described myself. what was even more surprising was that i had a slight squint, or the network was not connected. in the best situation, the robot interviewer will hang up on you and there will be no reason to explain."

yuanyuan carefully "serves" the ai ​​interviewer, and is extremely eager to have a normal communication with a real interviewer.but now in interviews with major companies, the first round is basically ai screening, and overseas resumes have been killed by ai.

not only interviews, social platforms are now also flooded with ai. xiao jiang, a heavy user of a certain social platform, saw a beautiful girl and wanted to establish a connection. when he clicked on the homepage, he discovered that it was an ai-generated picture. "this situation has happened many times." xiao jiang struggled to muster up the courage, but always ran into obstacles when taking the initiative. "are there so many ais now?" xiao jiang asked.

on social platforms, people tend to focus on heart-to-heart communication. the incorporation of ai virtually creates a barrier between people and hinders communication between people. "ai is very interesting, but i still want to be able to communicate sincerely," xiao jiang said.

it is true that ai is becoming more and more common in interviewing, social networking, customer service, telemarketing and other fields. these are supposed to be communication between people, but with the addition of ai, it has become more difficult for people to find people. xiao ning complained to ai whale selection agency that now the ai ​​customer service of a certain express company also allows pua users. when i asked to switch to manual, the customer service said, "it will be slower to find someone~", "manpower may not be able to solve your problem~", "the human customer service staff is off work" and other content prevent me from finding real human customer service. it feels like there is no one to find except ai.

ai stands among people and seems to be building a "berlin wall" between people.

hidden ai walls are everywhere in life and work scenes

at ten o'clock in the evening, out of the need to log in to the game, the college student's key key logged into qq, which he had not logged in for a long time. jinyao discovered that there was a friend from "people nearby" who wanted to be added, and jinyao easily passed the friend application.

as the two of them exchanged words with each other, jin yao felt that there was a hint of affection between him and the other person. when jin yao was immersed in this beautiful atmosphere, the other party suddenly sent a link. jin yao clicked on it, only to find that it was blank. when he was confused, the other party suddenly made a video call. driven by strong curiosity, the golden key connected the video call, and an unexpected scene happened.

opposite the video was a scantily clad woman with a beautiful and perfect face. unprepared, the key was held for seven or eight seconds before she remembered to hang up the phone. after hanging up the phone, the other party immediately sent a "small video". the heroine in it was the girl in the video just now, but the hero had a golden face.

the key was changed by ai. he was completely confused:not only is the beauty in the call video an ai, but i don’t know when my face in real life was changed by ai and put into the short video.. the virtual scene on the internet suddenly left him wondering where to go.

such lifelike ai-generated content is no longer an exception. a certain graphic community is full of lightning protection posts saying "these bloggers are not real people".

source: screenshot of xiaohongshu

soul, the leading social networking software that originally built a soul-dating platform for people, has now also "rebelled" and introduced ai. the ai ​​chatbot "ai goudan" on soul can not only greet users proactively, but also proactively find topics to talk about in a friendly and enthusiastic manner. the language is humorous and provocative, which has attracted many users to ask "is it a real person pretending to be an ai?" ai goudan not only conversations are as natural as real people and can also speak languages,according to soul officials, the video call service of the ai ​​​​chat robot will be launched by the end of the year.

source: screenshot of xiaohongshu netizen’s notes

at the same time, many people question whether it makes sense to introduce ai chatbots in social software. some people think that the introduction of ai in the social field is anti-human behavior. what people want in social networks is a sincere and authentic communication. does the introduction of ai deviate from this original intention, especially a platform like soul that emphasizes soul friendship?whale girl experiences soul’s ai robots, they all have no personality differences, where does the soul come from?？

not only that, ai customer service also restricts people’s ability to find real customer service. in the past, finding manual customer service only required two steps: the first step was to make a call; the second step was to switch to manual customer service. on the other hand, ai chats non-stop now. according to red star news, some netizens dialed the customer service numbers of 45 platforms. statistics show that it takes an average of 94 seconds to be transferred to manual customer service, and the longest wait was as long as 380 seconds.

many netizens on the social platform also complained that to transfer to manual customer service, you need to send "redirect manual" at least four times before you can be connected. moreover, the customer service of the platform is not only difficult to find, but it will become more and more difficult to find after more searches. in the past, there were cases where luckin’s ai customer service pretended to be human customer service, and later there were cases where pinduoduo’s real-person customer service pretended to be ai robots and “could not understand” users’ appeals...the introduction of ai has silently widened the distance between people and real-person customer service, making it increasingly difficult to find human customer service.

nowadays, the recruitment process is also dominated by ai. competition in the job market is fierce, and the supply of jobs in many companies exceeds demand. there is a situation of "one in a hundred or even a thousand". companies often introduce ai interviewing to solve the urgent need of human resources at this stage. according to the "research report on the current situation of ai application in corporate recruitment in 2024", 56.6% of companies plan to or have already introduced ai applications in recruitment work, and as many as 70.9% of internet computer companies have entered into preliminary planning and small-scale ai recruitment. large-scale pilot stage.

for applicants, ai interviews are undoubtedly a difficult threshold to cross.there are also many experience sharing posts about ai interviews on social platforms. there are more than 10,000 posts on xiaohongshu alone. netizens are intensely discussing the topic of "how to please the ai ​​interviewer".

with more and more ai, it becomes increasingly difficult for people to find people. in the process of searching, people get lost in front of ai and unknowingly forget the original intention of this communication.

from a tool for people to a tool for "isolating people"

with the development of technology to this day, tools such as ai writing, text drawings, text videos, ai making ppt and other aigc tools serve as assistants to facilitate people's production and life. a month ago, robin li revealed that the number of users of chatbot wenxin has exceeded 300 million, and the average daily text processing exceeds 1 trillion tokens. this means that on average, one in every five people uses ai.

however, with the implementation of ai applications, ai is increasingly playing the role of “isolating people”.

especially the digital people in the live broadcast room have almost replaced the time-consuming anchors.

with steady output of emotions, almost the same selling skills, and live broadcast postures that do not change much, more and more digital people are occupying the early morning live broadcast room. netizen xiaolu went to a certain brand's live broadcast room late at night to place an order for a product, but no matter how hard she checked the comment section, no one responded to her. only then did she realize that the live broadcast was probably a robot, and the reason for the lack of reply might be that her comment was not triggered. keywords that can be recognized by ai.

xiaolu had no choice but to exit the live broadcast interface, and went to the store customer service to get a reply. however, she was helpless to find that the store customer service was also a robot... xiaolu was helpless when surrounded by robots, which made her give up buying a certain color of lipstick.

1.8w a year, 24 hours of non-stop work, and more and more realistic broadcast effects. digital people have been "coveted" by many live broadcast merchants who need to play for a long time with their uncanny spirit of "just work with broken iron".

not only digital people have entered the live broadcast room, but now ai has also entered enterprises and has become a powerful assistant to capitalists.

the application of ai interviewing can be traced back to 2009. affected by the financial crisis at that time, many fortune 500 companies began to lay off employees on a large scale. there were more and more job seekers in the few recruitment positions, and the job market competition was fierce.

in this war of thousands of troops crossing a single-plank bridge, many companies not only want to recruit "one-in-a-hundred talents", but also are forced to reduce costs and increase efficiency, so they choose to embrace ai. for unilever, which has at least 80,000+ applicants every year, the recruitment ratio is only one in ten thousand, and ai interviews have become unilever’s first choice. unilever was one of the earlier companies to try ai interviewing at that time."business insider" once reported that hirevue's ai interview system saves unilever $1 million in recruitment costs every year.

but ai at that time was not yet considered intelligent. the ai ​​interviewer's cold appearance and mechanical voice were often called "artificial retardation." the interview process is just that the interviewee stares at the camera and recites the answers prepared in advance.

today, ai interviewing, which has been dormant for ten years, is once again "growing crazily". according to ai whale news, companies such as meituan, tencent, and siemens, as well as some central state-owned enterprises and state-owned banks are currently using ai interviews in recruitment. what is different from the past is the "niu hulu" ai interviewer. after being rewritten by digital people and large models, the image of the ai ​​interviewer is more vivid, the functions are enriched, and the overall look is smarter; but the same as before , ai interviewers still play the role of helping companies "reduce costs and increase efficiency" - turning away more people and screening out the candidates the company needs.

note: screenshot of unilever ai interview on the left; screenshot of ai interview on the right

and ai customer service can no longer be called a novel business. the development of ai customer service can be traced back to the early 2000s, when ai customer service only appeared in the form of simple automatic replies and rule-based chatbots. nowadays, ai technology is advancing by leaps and bounds, and ai customer service can fake the real thing.

we all have this kind of complaint experience: the beautiful voice of the person who answered the phone, combined with the naturally connected modal particles, makes people think that the call is answered by a real customer service person, but when you try to describe the problem, you find that the person on the other side cannot answer the phone. you don’t know what to say. you ask him “are you a real person?” and he replies “hello, let me check here.” you have no choice but to hang up the phone. your already short life has been delayed by ai for a few more seconds. minute......

however, to complete the above ai deployment, enterprises only need to place orders with one click. after the enterprise places an order, the service provider will build a system backend in the enterprise.enterprises only need to check the menu customization based on user portraits, such as speech skills, templates, routes, etc., and intercept more "troublesome" users behind ai with one click.

in addition to labor-intensive scenarios such as interviews and customer service, ai is also becoming popular in consumer entertainment scenarios.

at its peak, honor of kings once had hundreds of millions of active users per day. however, the number of users has dropped significantly, and it is constantly trying to introduce ai to balance the ecosystem. a veteran player of honor of kings said that starting from 2018, humans and machines were only encountered in relatively low segments, but recently, they are often matched with a whole group of ai in high segments. “after the game ends, i open the settlement interface and find my teammates. the homepage feels full of ai." only then did i realize that my teammates were ai.

he speculated that the reason why ai appeared in low segments in the past was to create a good gaming experience for novices; but now that ai appears in high segments is because it is afraid that there will be a gap in the number of users in the game. however, players often do not accept this setting, because in-game segmentation is proof of strength, but now to prove their own strength, they need to break through the shackles of ai.

people have gone from being accompanied by robots to being surrounded by ai walls unknowingly erected around them. people open their mouths and want to communicate with real people, but all they get are cold ai responses that bounce back from the walls.

technology builds higher walls and people start to resist

people are becoming alienated from each other. many scenarios that traditionally require human interaction are being replaced by ai, and the root cause of this phenomenon lies largely in the increasing popularity of ai technology.

the development of phone robots is an example. starting from the end of the 19th century, phone robots initially relied on ivr (interactive voice response) button navigation and voice recognition keyword navigation, and could only handle some simple customer service issues, such as checking balances, handling business, etc. at that time, people it’s very clear with ai.

in 2018, the bert model launched by google research enabled phone robots to undergo revolutionary changes, and the advent of chatgpt pushed the phone robot industry to another peak. phone bots incorporating these new technologies are not only capable of conducting multi-turn conversations and possessing certain context understanding capabilities, but are also capable of handling complex, long-form content. ai is beginning to be able to process language with human thinking and even surpass human efficiency, and it becomes difficult to distinguish between ai and humans.

the development of science and technology is often just the cornerstone, and the "price reduction" of technology promotes large-scale application. in the first half of this year, major manufacturers frequently reported token price cuts, and the price of large model tokens entered the "centi era".

industry insiders said that the cost of outbound call robots is not high now, and more and more companies are providing customized services. some require a simple 1,000 yuan to get it; for more complex ones, some are billed by time, 1 cent/6 seconds, there are also charges based on data traffic, and a call costs less than a dime. however, the same amount of work done manually is more than five times more expensive than ai. obviously ai is more cost-effective.

in order to cope with the 20,000 calls made by ai every day, communication operators should now develop smarter and more accurate harassment call identification technology. many consumers have no choice but to answer calls from ai and leave them alone for several minutes, wasting the use time of ai. .....

faced with the inevitable ai interviews, many migrant workers are now looking for ways to cope: in order to please ai, many fresh graduates are doing homogeneous homework on social platforms: changing their daily speaking habits in terms of word choice, use ai vocabulary to facilitate ai to capture keywords; wang ran, an artificial intelligence scholar at huazhong university of science and technology, even suggested that colleges and universities can introduce guidance and training related to ai interviews...

in order to cross the ai ​​wall and cater to ai, people also become ai's puppets.and companies continue to feed ai with these content "junk" produced by people imitating ai. according to the reactions of netizens during the school recruitment season, “i did not apply to tencent for the fall recruitment, but i also received an ai interview invitation from tencent”; “i applied to tencent a month ago, but the ai ​​interview notice was only sent out two days ago. i thought it was not official. after consulting, tencent fang responded that it was an official invitation but would not proceed with the follow-up process.”

people are beginning to realize that the widespread application of ai technology is actually to complete the recruitment volume. in the comment area of ​​the social platform, many fresh graduates said that they "don't want to work for ai in vain" and gave up on interviews.

the b-side of technology application is that the value of the work people do will gradually be diluted.

fancytech interns need to constantly perform the repetitive work of feeding materials to ai and manually uploading them after ai is generated; multi-modal large models require fixed personnel to review whether the content of the generated images is in compliance with regulations; digital human live broadcast room a broadcast assistant needs to "uplink" up to ten computers... with no other choice, people can only mechanically repeat work tasks, losing room for creativity and uniqueness. people's labor is also developing in the direction of low value and mechanization.

under such a trend, a worse result will emerge: if people want to show their own value, it seems that there is only one way left - to reduce the number of working hours.

everyone is like a lonely screw, fixed at his or her job. ai has completed many things that real people have to do.

when people are struggling to extend their working hours, communication between people seems to become less important, and the "berlin wall" shaped by ai will also be more difficult to cross...