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on-site picture source of the sales office of jinzhongyun shanhai mansion | photo by daily reporter chen ronghao

"rmb 660 million was sold in the 48 hours of national day" "56 units were sold on the first day of national day" "the benefits of the new policies are stacked, the property market has accelerated to recover, and they were successfully sold out"...

this is a promotional poster for some real estate projects that reporters from "daily economic news" (hereinafter referred to as reporters or reporters) saw during an on-site visit to the shenzhen real estate market during the national day holiday.

reporters learned at multiple real estate sites in baoan, nanshan, longhua and other areas that both the number of people viewing houses and the number of transactions have increased significantly compared with before the holiday. it is worth mentioning that at real estate project sites such as zhongzhou yingxi, hongrongyuan shangyun, and jinzhongyun shanhai mansion, customers have to wait in line to see the model rooms.

according to data from shenzhen zhongyuan research center, from october 1 to 3, shenzhen’s first-hand housing transaction volume increased by 569% year-on-year, and second-hand housing transaction volume increased by 233% year-on-year. data from shenzhen leyoujia research center shows that from september 30 to october 5, leyoujia’s new home transaction volume increased by 900% year-on-year, and second-hand home transaction volume increased by 322% year-on-year.

hot-selling posters released by some real estate properties in shenzhen during the national day

you need to queue up to see the model room

just before the national day on the evening of september 29, shenzhen released new policies for the property market, including relaxing purchase restrictions, lifting sales restrictions, adjusting the value-added tax collection and exemption period from 5 years to 2 years, optimizing personal housing loans, etc.

how has the shenzhen property market performed after the issuance of the new deal? during the national day holiday, every time reporters visited multiple real estate projects in shenzhen, they found that the number of people viewing houses on site increased significantly compared with before, especially the flow of people in the afternoon was greater.

on the afternoon of october 3, the reporter saw at the jinzhongyun shanhai mansion in nanshan district that the road in front of the project was full of vehicles. because there were too many people viewing the house at the marketing center, each salesperson could only bring several groups with him at the same time. customers explain. the reporter noticed that the project negotiation area was already full of people, and subsequent customers could only wait for vacancies before they could sit down and calculate the price.

on the afternoon of october 5, the reporter saw at the hongrong yuanshang project site located on gongye road, longhua district that many real estate agents were waiting for customers outside the marketing center, and the table area of ​​the marketing center was basically full of people. if the customer you have to wait in line to see the model apartment.

"let the agent take you to see the model room first. if you think you can come over and calculate the price directly." a real estate consultant at the scene told the reporter in a hoarse voice.

at the china railway yuezhenfu sales center located next to penguin island in bao'an district, when the reporter consulted a real estate consultant, the other person said: "there are too many people looking at houses in the marketing center. yesterday, when we were calculating prices with customers, we all stood. there’s no room to sit down.”

the reporter noticed that when going to the real estate sales office to view a house in the past, the on-site real estate consultant would explain it in detail and then accompany him to view the house. nowadays, real estate agents are basically asked to take customers to show houses. the on-site real estate consultants are too busy and only accompany the customers during the final price calculation process. at project sites such as zhongzhou yingxi, hongrongyuan shangyun, and jin zhongyun shanhai mansion, customers have to wait in line to see the model rooms.

"shenzhen's property market support policy was adjusted again four months later after adjusting the housing purchase restriction policy on may 28, mainly to offset the downward trend by releasing new demand." li yujia, chief researcher of the guangdong provincial housing policy research center analysts believe that if the first-tier cities are stabilized, the property market in the three major metropolitan areas with the first-tier cities as the core will be stabilized, and nearly half of the country's transaction markets will also be stabilized. this is the path to stop the decline and stabilize.

sun hongmei, a senior analyst at the south china branch of the china index research institute, judged that this policy adjustment will boost residents’ confidence in home purchases and is expected to stimulate the release of home purchase demand, forming very good market expectations. shenzhen’s property market transactions may increase in october.

on-site picture source of zhongzhou yingxi garden marketing center | photo by daily reporter chen ronghao

some second-hand properties have begun to raise prices

“after the shenzhen property market’s new policies, firstly, people across the country can buy houses in non-core areas of shenzhen; secondly, the relaxation of sales restrictions has released more improved customer sources, and the current overall housing price level is relatively real, and many people will take advantage of this opportunity. enter the market.”

on october 6, a real estate agent in bao’an district, shenzhen told reporters: “in the past, our store usually sold more than 30 houses a month, but in the past seven days (september 29 to october 5), we sold just 30 more sets, enough to cover the past month’s supply.”

every reporter found during the visit that since the shenzhen second-hand housing market has no longer restricted sales, the number of second-hand housing listings has experienced significant growth recently.

according to shell data, on the day after the new deal was released (september 30), there were more than 2,900 new listings of second-hand houses in shenzhen; on the first day of the national day holiday (october 1), there were also 880 new listings of second-hand houses in shenzhen, and every day thereafter the number of listings is around 600 units. especially the "internet celebrity listing" china resources city runxi, the number of listings on the intermediary platform exceeded 40 within 5 days after the new deal.

according to data from the centaline real estate research institute, after the new deal (september 30 to october 3), shenzhen’s second-hand listings increased by 10%, of which 4.5% were increased price listings and 4.7% were reduced price listings.

the reporter noticed that the signs of recovery in the shenzhen property market after the new deal have also intensified the game between second-hand house owners and potential buyers: some second-hand house owners are unwilling to sell their houses at a discount after the market improves, and some owners have begun to raise prices; some originally potential buyers considering purchasing second-hand homes are turning their attention to the new-home market.

a real estate consultant near longhua north station told this reporter: "many of the customers who have recently completed transactions have viewed houses before. some customers were originally hesitating between new houses and second-hand houses, but after the introduction of the new policy, later, because the bargaining space with the original second-hand house owners weakened, i strengthened my determination to buy a new house.”

another real estate agent told reporters: "a client i received before originally planned to buy a 66-square-meter second-hand house in nanshan nord holiday garden. the owner initially listed the price at 5 million yuan, and the buyer offered 4.7 million yuan. according to the previous market there is a high probability that the market price will be finalized, but after the introduction of the new deal, the owner decided not to sell. now the minimum selling price of a house of the same area in the community has increased to 5.2 million yuan, which has also forced some buyers to turn their attention to the new home market. "

it is worth mentioning that after the introduction of the new policy, many real estate marketing centers in shenzhen with hot transactions have become one of the important channels for many real estate agents to gain customers.

the shangyun project located near yicheng center is one of the more popular projects recently. on october 5, every time a reporter made an appointment with a real estate agent to go to the marketing center of the project to view the house, during the 5 minutes of waiting for the other party, at least there were three waves of real estate agents promoting to reporters information about “internal discounts and rebates.”