golden week of the auto market｜new energy vehicles are integrated into daily life in small southern cities, and economical models are favored
2024-10-06
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during this national day holiday, hechi in guangxi, home to bama longevity village and sanmenhai, the "same attraction" in "tomb robbers", attracted many tourists to "travel in the same direction".
in this fifth-tier city in the south, new energy vehicles have been integrated into people's daily lives, and the brand distribution shows distinctive regional characteristics. the models of car companies headquartered in the south such as guangzhou automobile group, dongfeng motors, and byd are all locally produced in hechi. people’s mainstream choice. the fact that it is not cold in winter and that there are no queues for charging is the reason why they buy a car.
on the streets of hechi, new energy vehicles can be seen everywhere. photo by beijing news shell finance reporter lin zi
car brand selection has obvious regional characteristics
during this festival, xiao liu, a salesperson at the byd auto dynasty store in hechi, is particularly busy. "during the national day, the store's workload is particularly heavy. one person has to sell almost 10 cars." xiao liu mentioned to the beijing news shell finance reporter that the store launched a golden egg smashing activity during the holiday, and she was busy until late every day.
cars from byd, gac trumpchi, dongfeng, hechuang and other brands are constantly driving past the streets. new energy vehicles can be seen everywhere in this small southern city, and they also have obvious regional characteristics.
byd, headquartered in shenzhen, guangdong, is well-known in hechi and has the highest "photography rate" on the streets. in september this year, byd's total nationwide deliveries reached 419,426 vehicles, of which 417,603 were passenger cars, a year-on-year increase of 45.6%.
a byd 4s store in hechi. photo by beijing news shell finance reporter lin zi
the same is true for guangzhou automobile group, and hechi is right in its radiation range. on the one hand, gac trumpchi’s new energy models occupy a place in the hechi market. starting from may 2023, trumpchi new energy e9, es9, e8 and other new energy models will be launched one after another, covering the two major product matrices of suvs and mpvs.
on the other hand, hechuang automobile, a brand jointly invested by zhujiang investment management group and guangzhou automobile group, is not uncommon on the streets of hechi. models such as hechuang v09, hechuang a06, hechuang z03 and hechuang 007 have become the choices of many hechi people.
the dongfeng brand, which is based in wuhan, also has a high reputation in the hechi market. relying on their respective advantages and characteristics, these new energy vehicle brands have taken root in the land of hechi and gradually developed and grown.
cui dongshu, secretary-general of the national passenger car market information association, analyzed that the sales of pure electric vehicles in small cities, counties and rural markets in my country are constantly increasing. in 2020, the sales volume of small towns, counties and rural markets will account for 0.5%. by 2024, new energy vehicles in small towns, counties and rural markets will account for 5.3% of the national passenger car sales. "the improvement of the market in small towns, counties and rural areas is mainly based on the growth of pure plug-in hybrid electric vehicles and pure electric vehicles."
affordable and affordable, becoming the first choice when buying a car
walking into jinchengjiang, the old town of hechi, the streets are bustling with activity. a noodle shop that has been open for 20 or 30 years attracts passersby to stop and taste it. cars with new energy license plates drive past from time to time. one of the characteristics of consumers in small cities is that they pay attention to cost performance when buying cars.
cui dongshu also mentioned that there is a huge difference in car models between large and medium-sized cities and county and township markets in china's auto market. in mega cities, tesla model 3, model y and xiaomi su7 perform relatively well, while in county and township markets, models such as seagull perform relatively poorly. strong, wuling hongguang mini, wuling hongguang bingo and other economical electric vehicles have extremely strong demand in the county and rural markets. therefore, the top eight models in the county and township markets are basically economical electric vehicles.
in the plug-in hybrid market, byd qin, qin l, and song have gained stronger market competitiveness relative to fuel vehicles at low prices in the entire county and township market, and demand has grown.
in terms of price, cui dongshu said that in rural areas, a considerable number of people tend to buy pure electric vehicles with prices below 70,000 yuan. in hechi, most car owners buy models in the range of 100,000 to 200,000 yuan.
in a gac trumpchi 4s store in hechi, mr. zhang just received a new car. he said that he chose to buy new energy vehicles mainly because of their economical features. "my car only costs rmb 160,000, and there are purchase tax discounts for new energy vehicles." compared with fuel vehicles, the cost of using new energy vehicles is much lower.
on the hechi online car-hailing platform, new energy vehicles are becoming more and more common. master nong, an online ride-hailing driver, mentioned to the beijing news beike finance reporter that he needs to drive about 300 kilometers every day. if he drives a fuel vehicle, the fuel cost may range from 150 yuan to 200 yuan. when driving a new energy vehicle, the charging electricity fee is only about 50 yuan.
say goodbye to charging anxiety
in fact, the reason why new energy vehicles are so popular in hechi is inseparable from the local natural and social environment.
cui dongshu also analyzed that one of the main reasons why consumers in northern regions are anxious about electric vehicles is the problem of mileage attenuation at low temperatures in winter, which puts them under great psychological pressure to buy electric vehicles.
the above situation is much milder in southern cities. car owner ms. li said that due to low temperatures in the north, the battery performance of new energy vehicles is often affected to a certain extent. but in a small southern town like hechi, there is no need to worry about this problem at all.
she recalled that the temperature in hechi has been above zero degrees celsius during the coldest times over the years. "although the cold in the south is a magical attack, with high humidity and cold body temperature, the actual temperature is still above zero, so driving a new energy vehicle will not be affected."
with the popularity and development of new energy vehicles, the hechi municipal government has also increased its investment in the construction of charging facilities. nowadays, charging piles can be seen everywhere in the streets and alleys of hechi. whether you are a home user or an online ride-hailing driver, you can easily find charging piles for charging. this provides great convenience for the use of new energy vehicles.
master nong said that he did not encounter too many difficulties in charging. "in a small city like hechi, there is no problem of not being able to charge." he said that now basically everyone has charging piles at home, and it is also very convenient to use public charging piles for sports cars outside. generally, there are not too many cars queuing up. however, there may be slightly more cars waiting at the public charging pile at night, so he will choose to go to the fast charging pile to charge, then continue driving, and then use slow charging to fully charge when he returns home.
according to cui dongshu, due to multiple reasons such as a large population base, public transportation that needs to be improved, and economic applicability, new energy vehicles are gradually being launched in small cities, and the future is promising.
beijing news shell finance reporter lin zi
editor wang zhenzhen
proofread by zhao lin
