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during this year's national day holiday, thanks to the concentrated efforts of various favorable policies in the early stage, the property market in many regions has responded positively, and people's willingness to buy houses has increased.

china’s ministry of housing and urban-rural development reported on october 5 that the four first-tier cities in beijing, shanghai, guangzhou and shenzhen had adjusted policies and measures such as housing purchase restrictions before october 1 (the first wave of good news was realized, shanghai, guangzhou, and shenzhen relaxed housing purchase restrictions on the same day!),recently, more than 10 provinces (autonomous regions and municipalities), including chongqing, sichuan, guangdong, hubei, and yunnan, have issued provincial-level policy documents to promote the healthy development of the real estate market. more than 50 cities, including wuhan, nanchang, hefei, and guangyuan, have also issued this policy. municipal real estate market optimization policy.

during the national day, the number of house inspections and visits, which reflect the willingness to buy houses, increased significantly. sales of commercial housing in many places increased to varying degrees, and market confidence recovered.

organize various home purchase promotions in many places

the ministry of housing and urban-rural development stated that as of october 4, more than 130 cities in more than 20 provinces (autonomous regions and municipalities) have organized the golden autumn promotion season, housing (housing) expos, cloud exhibition halls, live viewings, etc. various forms of online and offline commercial housing promotions and simultaneous publicity, policy interpretation and other activities.

for example, hubei, guangxi and other provinces organized province-wide golden autumn home purchase promotion season activities, and cities such as harbin, kunming, datong, shaoxing, shantou and other cities organized various forms of promotional activities such as carnivals for real estate companies, real estate exhibitions, and promotion meetings.

under the active call and organization of various places, nearly 2,000 projects (properties) of more than 1,000 real estate companies have participated in local promotions. sales offices in many places will not have holidays or close during the "national day" golden week, and carry out discounts, coupons, and gifts. various marketing activities such as home purchase privileges and limited time offers. developers in some third- and fourth-tier cities such as shangrao in jiangxi province, ji'an, and hengyang in hunan province have launched promotional activities for returning home buyers, providing transportation subsidies and discounts for returning home buyers to home buyers.

according to statistics from the ministry of housing and urban-rural development, since the national day holiday, the number of visits to most projects participating in the promotion has increased by more than 50% year-on-year.

beijing: new home subscriptions tripled compared to the same period last year

many real estate projects in beijing saw significant increases in visits and contract signings during the national day holiday. some projects even received more than 200 visits in a single day.

according to data from the ministry of housing and urban-rural development, from october 1st to 3rd at noon, the number of new house viewings in beijing increased by 92.5% compared with the same period last year, the number of subscriptions tripled, and the number of second-hand housing viewings increased by 104.1% compared with the same period last year.

on the evening of october 1, a number of developers in beijing released transaction reports: poly beijing’s sales on that day were 187 million yuan; china merchants xi had more than 100 groups visiting in a single day, subscribing for 8 units for 125 million yuan.

a salesperson for new and existing properties outside the west fifth ring road in beijing told reporters that since beijing relaxed purchase restrictions outside the fifth ring road before the may day holiday, the minimum down payment ratio has been reduced to 20% in recent months, and the down payment for second homes has been reduced. , announced another reduction in mortgage loans before the national day, and good news came one after another. since september, she has not had a day off because there are people making appointments to see the house every day. "the demand for home purchases that has been accumulated for a period of time has begun to be released during this period. i have signed contracts for 4 houses in september, which is the best month of the year. judging from the situation of house inspections during the holidays in october, it is definitely it will sell better.”

the report of the china index research institute stated that,the new deal before the national day in beijing vigorously optimizes the purchase restriction policy. the social security period for non-beijing households within the fifth ring road is reduced to 3 years and outside the fifth ring road to 2 years; the down payment ratio for the first home is reduced to 15%, and the down payment ratio for the second home is reduced to 20%., with greater intensity than shanghai, will significantly lower the threshold for home buyers and promote the release of rigid and improved housing demand. overall, beijing has made greater efforts to optimize its purchase restriction policy this time and is expected to have a relatively positive impact on market activity.

shanghai: the number of house viewings has increased significantly

shanghai has promulgated the "shanghai seven" new property market policies and implemented a number of optimization measures for the real estate market.from adjusting housing purchase restriction policies to optimizing housing credit to reducing home purchase costs, the implementation of these policies has rapidly heated up the property market.

the "shanghai seven" new deal not only lowers the threshold for home purchase, but also expands the scope of home buyers through measures such as shortening the number of years for social security or personal tax payment. for example, the social security or individual tax period for non-shanghai residents purchasing housing outside the outer ring road has been shortened from 3 years to 1 year. in addition, the down payment ratio for home purchases has also been reduced. the minimum down payment ratio for the first home has been adjusted to no less than 15%, and the minimum down payment ratio for the second home has been adjusted to no less than 25%. these measures aim to reduce the cost of home purchase and meet the home purchase needs of more citizens.

in some sales offices in shanghai's songjiang district, baoshan district, pudong new district, etc., the reception quota for the seven-day long holiday was filled as early as the first day of the national day holiday.

the times trend project in songjiang district, shanghai, launched the fourth batch of new home subscriptions on the first day of the national day holiday. according to the person in charge of marketing of the project, 146 houses will be launched in this batch, and 40 groups of applicants will participate in the lottery and house selection on that day.

zhang wenjuan, the marketing manager of the poly hongqiao hesong project in qingpu, shanghai, said that the 3-to-1 policy has released more home-buying groups. on the second day after the policy was issued, many customers came to inquire. since the policy was introduced on september 29, the number of consultations has been 30% higher than before, and there has been a relatively good market response. pangu qingfeng huating, also located in qingpu, officially opened subscriptions on october 2 and had 60 customers on october 3.

yan yuejin, deputy director of shanghai yiju real estate research institute, said that the "shanghai seven articles" new policy has many highlights, including further reducing the number of social security payment years and lowering the down payment ratio for home purchases. it has a positive effect on reducing home purchase costs and activating reasonable housing consumption demand, and also benefits meet the demand for rigid and improved housing. it is expected that after the national day holiday, the pace of adjustment and optimization of home purchase policies across the country will accelerate. various new policies will create a better foundation for the good development of the real estate market and continue to build a "real estate bull".

guangzhou: a single day’s trading volume is equivalent to a week’s performance

before the national day holiday, guangzhou announced a comprehensive liberalization of purchase restrictions. the purchase restrictions on housing under 120 square meters in the main urban area and non-local residents paying social security or personal tax for more than 6 months were changed to a complete cancellation of purchase restrictions.guangzhou has also become the first first-tier city to completely lift housing purchase restrictions.

the guangzhou property market is in full swing during the national day holiday. according to the wechat public account of the guangzhou housing association, guangzhou huangpu central mansion, a property owned by guangzhou huafa co., ltd., received more than 200 visits on the first day of the national day, and 39 units were sold, an increase of 300% compared with normal working days. it has exceeded the national day target at noon on october 3. another real estate project, guangzhou chimelong wanbo yuefu, had sales of 225 million yuan on the first day of national day. in the three days before national day, the single-day transaction volume was equivalent to the performance of the previous week.

the person in charge of guangzhou vanke's huangpu new city project said that on the first day of the national day holiday, vanke group's various projects in guangzhou and foshan sold a total of 88 units, with a sales amount of more than 200 million yuan. the total sales amount of vanke group's southern region reached 586 million yuan.

according to data from the china index research institute, on october 3 alone, 59 commercial residential units were sold in guangzhou, covering an area of ​​6,800 square meters.

yang yongjun, research director of the south china branch of the china index research institute, believes that as a first-tier city, guangzhou has a high level of urban energy, outstanding educational resources, medical resources and other advantages, and is sufficiently attractive to non-local home buyers. the new policy will stimulate the release of relevant potential home purchase demand and promote the stabilization of the guangzhou real estate market.

shenzhen: one property sold 100 units in 36 hours

although the adjustment of shenzhen's purchase restriction policy is not as complete as guangzhou's, it has also been further relaxed:shenzhen households can purchase one more unit in non-core areas. non-shenzhen households’ social security in core areas is reduced to 1 year, and social security is not required in non-core areas.

zheng shulun, president of centaline real estate (mainland china) south china and general manager of shenzhen centaline, believes that this move has released the purchasing power of non-shenzhen households with social security for less than one year. “this part of the purchasing power is a lot, and the proportion of non-shenzhen households in shenzhen is nearly 70%.”

"you can buy more units in non-core areas of shenzhen. the new purchasing power is also very considerable, which can accelerate the destocking pressure in non-core areas. the key to real estate is the relationship between supply and demand. it increases demand, which is definitely good for the market."

many projects in shenzhen have attracted the attention of many foreign tourists during the national day holiday. the zhuoyi junyifu project located in dalang street, longhua district sold 51 units on the first day of the national day. the sales volume reached 100 units in 36 hours, and the average transaction price per unit was about 4 million yuan. the relevant person in charge of the project said that under the influence of the new deal, shenzhen's urgent needs customers have significantly increased their enthusiasm for purchasing. some home buyers believe that this is a good opportunity to buy a house and have made decisive moves.