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i usually fail twice, and i will definitely rise the third time.

a few days ago, huawei's yu chengdong admitted in a live broadcast that the zhijie brand had failed in the first two times, but he also expressed his confidence in zhijie. he firmly stated: zhijie s7 will eventually rise.

however, zhijie has no time to deal with the s7 recently. they have put all their energy into the delivery of the new model r7. official data released by hongmeng zhixing shows that the single-day sales of zhijie r7 have exceeded 2,000 units, and the cumulative sales from september 24 to 28 have exceeded 11,000 units.

yu chengdong, who loves to post on moments, also shared the good news with his friends:

thanks to the smart car team for their hard work! it is really difficult and not easy to build a new brand from scratch! zhijie finally got up again from where s7 fell.

however, the intellectual resurgence is not an isolated case. after experiencing the downturn in july and august, major brands all received good results in september. the "golden nine and silver ten" of the new year seem to have quietly arrived.

nine gold and ten silver, no one has to worry about selling it

the best-selling brand is naturally ideal.

in september, li auto's monthly delivery volume returned to the level of 50,000 vehicles, reaching 53,709 vehicles, a year-on-year increase of 48.9%, and a month-on-month increase of 11.6%.

as the penetration rate of new energy continues to rise, the brand head effect becomes more and more obvious. since the third quarter, in the new energy vehicle market worth more than 200,000 yuan, the concentration of top3 brands has reached 50%, with li auto's market share exceeding 17%, ranking first. remarkably, desirable luxury attributes are gradually winning over consumers. in september, its weekly delivery volume surpassed the three traditional luxury brands of mercedes-benz, bmw and audi for the first time.

li xiang, ceo of li auto, said that li auto will usher in the rollout and delivery of its 1 millionth new car in october, which is the first million-unit milestone for a new chinese auto company.

one million vehicles is not only a sales figure, but also means that with the accumulation of sales, the intelligence of new energy vehicles, especially the development of intelligent driving technology, will enter a new stage.

at the chengdu auto show at the end of august, lang xianpeng, vice president of intelligent driving research and development of li auto, revealed that thanks to the huge training data, 5.39eflops computing power and ai capability evaluation system, the new generation of li auto intelligent driving has an amazing iteration speed.

at present, the user test scale of lideal's new autonomous driving technology architecture end-to-end + vlm system has expanded from a thousand to ten thousand people, supporting intelligent driving from parking space to parking space.

xiaopeng mona m03

on the other hand, xpeng motors, which claims to bring smart driving into the 150,000 yuan price range, also relied on the popularity of its new car mona m03 to set a record monthly delivery of 21,352 units.

after the xpeng mona m03 was officially launched, it quickly became the best-selling a-class pure electric sedan, and the order volume skyrocketed. as he xiaopeng said at the press conference, the biggest problem is production capacity. in order to meet delivery needs, xpeng has completed two production expansions.

overall, in addition to mona m03, which has a delivery volume of over 10,000, "veterans" such as xpeng g9 and p7i also performed well, supporting a total delivery volume of over 20,000, a month-on-month increase of 52%.

xpeng p7+

it is worth mentioning that xpeng’s new model p7+ will be unveiled at the paris motor show on october 15. by then, xiaopeng will also demonstrate its technical capabilities including ai dimensity xos 5.4.0 and next-generation smart cockpit on this international stage. the xngp that he xiaopeng said at the beginning of the year will go overseas, which must not be far away.

another person who relied on the popularity of new cars to reach the top is lan tu. data shows that lantu delivered a total of 10,001 new cars in september, a month-on-month increase of 62%. it has achieved sales growth for five consecutive months, and the average selling price reached 336,000 yuan.

the surge in sales is due to the newly launched dreamer, with deliveries exceeding 5,000 units in just 12 days since its launch.

lantu dreamer

dreamer was first launched in may 2022. it was one of the first new energy mpvs to offer pure electric and plug-in hybrid power configurations. it has certain advantages in safety, driving quality and three electrics, and once occupied a place in the market. . but it didn’t take long before dreamer’s shortcomings in intelligence and cockpit entertainment configurations were gradually exposed. especially in the face of new products equipped with rich entertainment functions, dreamer seemed to be unable to do what it wanted.

but this time, huawei has injected new vitality into the lantu dreamer. the new dreamer is equipped with a new generation of hongmeng cockpit and huawei qiankun ads 3.0 intelligent driving system. it is equipped with 27 sensors including 192-line lidar and millimeter wave radar. intelligent sensing hardware.

it is worth mentioning that lantu’s new pure electric suv model lantu zhiyin will be officially launched on the 13th of this month. the current pre-sale price is 209,900 yuan to 266,900 yuan.

lantu bosom friend

another car heading towards model y.

in addition to those mentioned above, there are many brands that have achieved remarkable results by virtue of their own strength and strategies:

leapmotor has firmly established itself in the 30,000 monthly sales club with the momentum of going overseas. their c10 and t03 have successfully landed in the european market, and the first model of the new b series will also be unveiled at the paris motor show.

jikrypton delivered 21,333 units in september, a year-on-year increase of 77% and a month-on-month increase of 18%. vice president lin jinwen said that the delivery speed of jikrypton 7x was very fast, with 1,000 units delivered on the second day after its launch.

xiaomi has achieved its delivery target of over 10,000 vehicles for four consecutive months. in october, xiaomi's automobile factory will continue to increase production, with a monthly production target of 20,000 vehicles. it is expected to complete the full-year delivery target of 100,000 vehicles in november ahead of schedule.

even jiyue, which is facing brand communication challenges, delivered 4,537 new cars in september, with delivery volume achieving leapfrog growth for three consecutive months, demonstrating the brand's resilience and market potential in the face of adversity.

the days are starting to look promising again.

crazy market, crazy new cars

last thursday (september 26) may have been just an ordinary working day for many people. the only memory point may be the complaints from various fishing groups about weekend make-up work: "there is only one day until the weekend." well, the bad news is there’s only one day on the weekend.” but for anyone in the automotive industry, it must have been an unusual day.

according to incomplete statistics, in addition to the relatively heavyweight avita 07 and zhiji's new ls6, there are at least a dozen new cars chosen to be released on this day, including the new lynk & co 06, aion's aion rt, dongfeng feng xinghai s7, changan qiyuan a07, etc., and even xpeng g9 has added a 650 four-wheel drive high-performance pro version.

zhiji ls6

while new energy players are exerting their efforts, traditional joint venture brands are not to be outdone. dongfeng honda launched the pure electric sedan lingxi l priced at 129,800 yuan, guangqi honda launched the 2025 accord with further assisted driving, and changan ford launched the mondeo starting at 149,800 yuan.

the battle between the old and the new, technological innovation, and price competition are all intertwined on this day.

in fact, not only last thursday, the entire automobile industry in september was filled with a strong craze for new product releases. hongmeng zhixing, geely, nio, byd and many other brands have launched blockbuster new products. a rough calculation shows that there are more than 50 new models released throughout the month.

so many new cars are launched together for one thing - gold, nine and silver.

generally speaking, september and october every year are the peak sales seasons for automobiles, which is a phenomenon unique to china's automobile industry. in addition to the diversified promotional activities of car companies, national and local governments usually introduce a series of promotional policies at this time. taking guangzhou, where aifaner is located, as an example, the government launched a new round of replacement subsidies on september 1, with the maximum subsidy amount reaching 20,000 yuan per vehicle.

the active market has undoubtedly intensified the competition in the industry. in order to compete for market share, major car companies have stepped up hardware upgrades to attract the attention of consumers.

2025 byd han

in this fierce competition, well-funded car companies often adopt multi-line parallel strategies to quickly occupy the market. byd, for example, launched four new models in one month, putting its eggs in different baskets.

at the same time, some car companies focusing on pure electric vehicles have also begun to seek new market opportunities, broadening their product lines by launching extended-range models to meet the needs of different consumers, avita is one of them (want to know more information is availableclick here). in addition, brands such as xiaomi and jikrypton are also actively planning extended-range models.

in this war without gunpowder, car companies must maintain keen market insights and rapid adaptability in order to stay afloat in the fierce market competition.

the new car wave in september is not only an accumulation of numbers, but also a concentrated explosion of innovative power in the automotive industry.

text | li hua