overseas chinese media have great potential
2024-10-01
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source: people’s daily overseas edition
the "5th overseas chinese new media forum" hosted by people's daily overseas edition and hosted by overseas network was recently held in beijing. overseas chinese-language media are spread all over the world and play a unique role in telling chinese stories to the outside world. at present, overseas chinese-language media are moving towards the "new".
overseas chinese new media, "new" lies in civilizational exchanges. currently, there are more than 60 million overseas chinese distributed in nearly 200 countries and regions around the world. chinese-language media is an effective channel for them to understand information about their ancestral (home) country, and it can also provide convenience for their lives overseas. chinese media has its own particularities in content production. peng wenxiang, a professor at communication university of china, believes that “chinese-language media must pay attention to the chinese context on the one hand, the development of contemporary china, and the inheritance of china’s excellent traditional culture; on the other hand, they must also have an international perspective. especially for overseas chinese-language new media in other words, by integrating chinese context and international perspective and focusing on cultural exchanges, innovation and creativity can burst out. "how to better spread chinese culture, tell chinese stories, and display china's image to the world, overseas chinese new media are actively working on this." explore. for example, chang jianguo, president of china news agency of canada, said that they have established an english website and not only strive to tell chinese stories well with news information, but also hold regular offline activities to continuously strengthen communication, enrich expression methods, and build a shareable discourse space. use international language to tell chinese stories well, so that foreign audiences can better understand china in the new era and enhance the affinity of china's image.
overseas chinese new media, "new" is being inherited and developed. china's society is developing rapidly, and the focus of chinese media is also changing. some scholars believe that in recent years, chinese media reports have shown two trends: "change" and "unchanged". "changes" refer to the huge changes brought about by chinese modernization, such as china's poverty alleviation and ecological civilization construction, which have made historic achievements that are obvious to all; what "changes" does not change is the persistence and inheritance of china's excellent traditional culture. it continues to demonstrate its profound connotation and permanent charm, such as the "three new types" of chinese cultural products overseas - online articles, online dramas, and online games. the excellent traditional chinese cultural elements contained in them are also very popular internationally. french chinese media person chen xiang said that nowadays, chinese media are very concerned about the good news about china’s breakthroughs in aerospace and other scientific and technological fields. “when they hear good news from china overseas, overseas chinese will forward it on social media as soon as possible.” zhou hongtu, president of german kaiyuan.com, said that activities such as the "root-seeking journey to china" for chinese-american teenagers in germany are very popular. children have seen china's rapid development with their own eyes and are more motivated to learn chinese. the relationship between "change" and "unchanged" shows the blood connection between overseas chinese in the world and is also a vivid proof of china's rapid development.
in overseas chinese-language new media, “newness” lies in keeping integrity and innovating. driven by technology, overseas chinese new media are also constantly transforming and upgrading. in recent years, short video business has opened up new areas for the integrated development of chinese media. judging from the communication effect of the short video platform, as of the end of 2023, overseas chinese media have more than 100 million fans on the short video platform, and publish an average of about 200,000 videos per year. the average interaction volume of overseas chinese media short videos has reached 1,200 times, which is five times that of social media platforms, reflecting the vigorous development prospects. overseas chinese new media need to embrace the development trend of the times. technologies such as artificial intelligence and virtual reality will bring new assistance and development to the creation of new media. it should be particularly pointed out that the current development of overseas chinese new media must emphasize "content is king" and promote high-quality creation and production, which is the basis for media development. looking forward to the future development of overseas chinese new media, with practitioners’ pursuit of content quality and their proficient use of emerging technologies, more influential products will emerge.
to tell chinese stories well, overseas chinese media have great potential. it is expected that the vast number of overseas chinese-language media will be close to homeland, integrate china and foreign countries, give full play to their own advantages, develop unique styles, and make new and greater contributions to promoting exchanges between chinese and foreign civilizations and people-to-people bonds. (he li)
"people's daily overseas edition" (page 08, september 30, 2024)
