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on september 24, hongmeng zhixing’s first coupe suv, built by huawei and car company partners, was officially launched, with prices starting at 259,800 yuan. regardless of the similar starting price, or what yu chengdong, huawei’s managing director, chairman of terminal bg, and chairman of smart car solutions bu said at the press conference, “learn the best, surpass the best, and be better than the best”, zhijie r7 will the competition is targeting the tesla model y, currently the best-selling suv product in the domestic market.

the real reaction of the market also verified the strength of zhijie r7 in impacting model y: five days after its launch, hongmeng zhixing officially announced the booking data: from september 24th to 28th, the cumulative number of zhijie r7 units has exceeded 11,000, especially on the 28th, the number of units exceeded 2,000 in a single day, initially showing the potential of a "hot item". it is believed that with the arrival of the national day golden week and more consumers experiencing offline actual test drives, its order volume will continue to rise.

according to yu chengdong, the r in the new naming sequence of zhijie r7 comes from revolution, which represents breakthrough and subversion. what the zhijie r7 brings is actually not a subversion of model y, but a redefinition of the entire smart suv.

leading the generation, huawei’s smart driving creates the pinnacle of subversive strength of zhijie r7

in the past few years, tesla model y has been the undoubted king model in both the chinese market and the global market. in 2023, model y sales will be approximately 1.22 million units, a year-on-year increase of 64%, making it the world's best-selling model of the year, regardless of fuel/pure electric energy form.

"comprehensive benchmarking of model y" has always been a common slogan in the domestic new energy vehicle industry. however, there is still no model that can truly shake the status of model y.

the reason why tesla products are so popular is that it has absolute first-mover advantages and long-term advantages in areas such as intelligent driving and three electric vehicles. let consumers complain that "the interior is rough", while at the same time willingly paying for the order, wanting to experience the travel experience brought by leading smart technology.

in the field of intelligent driving, the zhijie r7 is undoubtedly the product most qualified to compete head-to-head with the tesla model y - its huawei ads 3.0 intelligent driving system is the biggest point in its core competitiveness:

although tesla fsd has not yet been launched in the country, it is still a hot topic pursued by the media and consumers. the reason is that musk has repeatedly claimed on social networks how leading and human-like his "end-to-end architecture" is.

compared with musk's "empty promise", the huawei ads 3.0 high-end intelligent driving system equipped with zhijie r7 has taken the lead in applying an end-to-end new architecture, based on rich information collection, powerful computing, and elimination of procedural handwritten codes. constraint, there is only one brain-like ai module from the acquisition end to the output end. using the power of ai, intelligent driving decisions can be made more efficient, the performance safer, and the experience more human-like.

in terms of actual functional performance, zhijie r7 has an innovative parking space-to-parking space smart driving function, opening up the parking lot to the public road, the public road to the park, the park ground to the underground, the destination can be changed at any time, and supports independent turnstiles to achieve " it can be opened all over the country, as long as there is a road."

in terms of smart parking, zhijie r7 supports identifying obstacles occupying parking spaces. users can park autonomously by getting out of the car and moving the obstacles. at the same time, zhijie r7 also gets rid of bluetooth distance restrictions. after arriving at the destination, users can get off the car and walk away, making the vehicle autonomous. parking solves the difficulty and time-consuming problem of finding a parking space - completely solving the "subject 2" worries of car owners and achieving "self-starting and self-parking, parking when there is a space".

although end-to-end allows intelligent driving to handle more complex scenarios, achieve full-scenario penetration more quickly, and iteratively upgrade more efficiently, it still has an obvious shortcoming—ai processing is more unpredictable than manual handwritten rules. , difficult to control, which led to the fact that when musk showed the fsd test version live, the system decision-making was sometimes good and sometimes bad, and even ran red lights, posing safety risks.

based on the priority of security, huawei has specially introduced the instinctive security network under the ads 3.0 end-to-end architecture. this is the main difference between it and other end-to-end models in the industry. the mechanism of the instinctive safety network is, in layman's terms, similar to a hand touching a flame, which will instinctively be withdrawn, and its emergency response capabilities in terms of security will be faster and more timely.

in addition, the high-end intelligent capabilities of ads 3.0 have been introduced by huawei into the field of active security. the omnidirectional anti-collision system 3.0 equipped on the zhijie r7 has ultra-comprehensive sensing capabilities in all weather, all scenes, and all targets. it can not only accurately identify "white list" objects such as vehicles and pedestrians in the lane, but also various types of special-shaped obstacles. , supports forward, lateral, and rear anti-collision functions to ensure driving safety in all aspects.

according to huawei’s official data, the current hongmeng smart family models have avoided 630,000 possible collision accidents based on the omnidirectional anti-collision system. as the saying goes, safety is the greatest luxury. while allowing consumers to enjoy a more convenient driving experience, more comprehensive safety should be the bottom line that smart driving should adhere to.

with active and passive double insurance, the smart driving experience of zhijie r7 is full, truly making "smart driving not just about showing off skills", but about being able to experience innovation in all aspects of safety, driving and parking. the upper limit of zhijie r7 does not stop there - huawei ads is continuously upgraded based on 7.5 eflops cloud learning capabilities. currently, the daily training mileage is as high as 35 million kilometers, continuously providing "training of mature human driving habits" to the intelligent driving system. to promote its iterative progress.

this can form a positive cycle of "users use more and more mileage - the system continues to learn - the functional experience is constantly optimized - users are more willing to use huawei smart driving", achieving what yu chengdong calls "one step ahead, step by step ahead."

"flying close to the ground" and large space, these two confidences allow zhijie r7 to redefine pure electric suvs

in addition to the key point of intelligent driving, zhijie r7 also has a "performance revolution" based on huawei's "full blood" touring platform and a large space for leapfrogging, two major pillars that redefine suvs.

the touring platform has always been huawei's "flagship black technology". both the wenjie m9 and xiangjie s9 are equipped with this platform. according to huawei, "the touring platform is the core technical capability and experience base of hongmeng intelligent travel. its goal it is to create the 'safest', 'most comfortable' and 'best controllable' ultimate driving experience."

compared with the complex vehicle control system of traditional fuel vehicles involving many factors such as wheel speed, engine speed, gearbox, etc., the zhijie r7 equipped with the "full blood" touring platform can be said to have completed the technology, engineering and strategy of vehicle control. comprehensive calibration of capabilities such as planning, with a “software-defined chassis”.

equipped with the "full blood" touring platform, the zhijie r7 ultra version has a total power of 365kw, the fastest acceleration from 0 to 100km/h in 3.9 seconds, the 100km/h-0 braking distance is only 34.7 meters, and the elk test score reached 82.3kph—— this is the current best result for a civilian suv, and it can be called "flying close to the ground".

at the same time, the "full blood" touring platform based on the four core technologies of huawei ads road surface sensing, ivse intelligent vehicle status sensing, huawei dats dynamic adaptive torque control, and huawei xmotion intelligent body collaborative control can enable zhijie r7 to operate in most road conditions. to achieve "walking on flat ground", on the basis of getting rid of the limitations of traditional fuel vehicles, pure electric suvs can get rid of the "delicate" stereotype, and at the same time have the hard-core qualities such as the passability of fuel suvs.

on the basis of strong performance and excellent control, zhijie r7 also has excellent energy consumption performance - the entire series is equipped with huawei's "whale" 800v high-voltage battery platform as standard, with a maximum battery life of 802km and a comprehensive power consumption of only 13.1kwh per 100 kilometers. directly leading pure electric suvs to "enter" the dual 800 era.

supported by hard-core performance data, zhijie r7 also has large-space performance that far exceeds that of its peers.

for a long time, an important reason for the best-selling domestic suvs is the large space. the reason why traditional coupe suvs such as the x6 are popular but not popular is because they sacrifice rear space for appearance. however, the zhijie r7 has innovated on the basis of the appearance of a coupe suv. the design solves space pain points.

the zhijie r7, which has a super large interior space and follows the one-box design concept, has a length, width and height of 4956mm × 1981mm × 1634mm, and a wheelbase of 2950mm. the second-row leg space is nearly one meter, and the head space is more than one meter. the space experience even crushes the model x.

in addition, the storage space in the car is also very generous and abundant: the three-layer trunk has 837l of space, which can easily store luggage for outdoor travel. the innovative electric suction and elastic front trunk brings a more convenient opening and closing method, making the front trunk more practical and no longer an "easily forgotten corner".

in addition to the ample space, luxurious configurations such as a zero-gravity passenger seat, a minibar heating and cooling box, and electric sunshades are also available, giving the zhijie r7 not only a large space, but also the comfortable experience of a "finely decorated room", making it more satisfying for families. user needs.

the luxurious "full package" of intelligence, performance, appearance, and space makes the zhijie r7 fully equipped in this comprehensive strength competition of pure electric suvs. the "large, comprehensive, and beautiful" intelligent, luxurious and comfortable configuration takes care of every aspect of the family. the needs of each age group have hit the hearts of young families in almost every design.

compared with the performance of "competing products", huawei's rhetoric of redefining pure electric suvs is indeed true. its "dominance" performance among young families who want to buy cars is probably the main reason why zhijie r7 has been so popular since its recent launch. one of the reasons.

hongmeng zhixing’s model family is more complete, and zhijie r7 is expected to become a new benchmark in the second half of intelligence

in 2024, hongmeng zhixing has become a force that cannot be ignored in the domestic automobile market.

from january to august this year, the cumulative delivery volume of hongmeng zhixing's entire series of products reached 272,100 units, making it the number one brand in terms of sales of new energy models with more than 300,000 units. among them, the wenjie m9 with an average price of over 500,000 units was delivered in august. 15,400 units were delivered in august. since its launch, the cumulative sales have exceeded 140,000 units, ranking first in the domestic sales of luxury cars with more than 500,000 units for many consecutive months.

hongmeng zhixing's "four realms" actually has a relatively clear positioning. yu chengdong once said in an interview: wenjie is currently focusing on smart suvs, and xiangjie is mainly targeting high-end and business users. zunjie, which has not yet been launched, is benchmarking against super million-level luxury cars such as maybach. for zhijie, we hope to build it into a brand loved by young people and young families.

in terms of specific market performance, the net promoter score (nps) of zhijie brand ranks first among new energy vehicle brands, and it has initially won the favor of young users. the zhijie r7 has been selling like hotcakes since its launch, and is obviously expected to become the next hot model in the hongmeng zhixing family of models.

behind the “quasi-hot model” is the sincere cooperation between huawei and chery.

in the previous cooperation with zhijie s7, sales data were not ideal due to supply chain factors, and negative rumors such as "conflicts between huawei and chery" and "internal friction in the team" appeared from time to time. what dispelled the rumors was chery chairman yin tongyue’s strong support——

from huawei's spring new product launch in april this year to the guangdong-hong kong-macao auto show and the chengdu auto show, yin tongyue has personally appeared on the intellectual platform to express his stance. when the zhijie r7 debuted at the chengdu auto show for the first time, yin tongyue said: chery will unswervingly cooperate with huawei. zhijie is chery's first priority strategic project and concentrates the most advantageous resources of the chery group. zhijie r7 will have strict quality standards that far exceed industry standards, and the details can "stand the inspection of a magnifying glass." chery has invested more than 10 billion yuan in the zhijie project, and both parties will prepare to launch more new models.

at the launch of zhijie r7, yin tongyue once again spoke out through video. in addition to once again setting the tone for zhijie's "first priority", he said that he would "invest in the best factories and the best teams for zhijie r7. "we must deliver the zhijie r7 to users as soon as possible to satisfy them," and said that "the zhijie r7 will definitely become the new benchmark for smart luxury suvs preferred by young people."

the strength of huawei and chery is enough to support such a bold statement.

chery is the only automobile company in the industry to achieve "double growth" of new energy vehicles and fuel vehicles and "double growth" in domestic and overseas markets. in the first half of 2024, chery set a historical sales record of 1.1 million vehicles, a year-on-year increase of 48.4%. .

huawei not only has more than 30 years of technology accumulation in the ict field, but also empowers car company partners in areas such as product quality, marketing, and sales services, helping car companies build and sell good cars.

the two join forces and are naturally invincible.

the automobile market in the past few years has been the first half of the electrification transformation. during this period, tesla's two models have become market benchmark models in a "catfish" manner. as my country's new energy vehicle market penetration rate exceeds 50%, the market is about to enter the second half of intelligent competition.

zhijie r7 has completely surpassed tesla model y in terms of intelligence and product strength, and has made a good start in sales after its launch. it is believed that with the continuous optimization of subsequent product production capacity, delivery, service and other work, zhijie r7 may truly redefine pure electric suvs and become a new benchmark in the second half of intelligent competition.