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when you think of saic-gm's buick brand, which car do you think of first? i think many people will probably answer buick gl8.

indeed, as one of the earliest mid-to-high-end mpvs in china, buick gl8 has been in the domestic market for 25 years. in the past 20 minutes, buick gl8 has been ranked first in sales in the domestic mpv market, and can be called the "evergreen tree" of domestic mpvs.

even though buick's sales in china have dropped sharply in recent years, buick gl8's market performance remains strong and it is still one of the best-selling mpvs in china.

note that it is “one of” and not “first”.

the current market structure of domestic mid-to-high-end mpvs is accompanied by the rise of domestic new energy high-end mpvs represented by the denza d9. buick gl8, which dominated the era of fuel vehicles, is now no longer in its glory.

it is no exaggeration to say that compared with domestic new energy mpvs of the same level such as the denza d9, buick gl8 is already lagging behind in terms of product strength. under such circumstances, it is reasonable that buick gl8's sales crown is no longer secure.

in order to keep up with the times, buick gl8 also launched a plug-in hybrid version in april this year. judging from the market performance in august, the buick gl8 plug-in hybrid version has surpassed the fuel version.

for saic-gm, which has been experiencing sluggish sales in the new energy vehicle market, the steady growth in sales of the buick gl8 plug-in hybrid model has also boosted morale.

on september 23, saic-gm held a grand ceremony for the 2 millionth buick gl8 to roll off the assembly line. the model rolled off the assembly line was the gl8 luzun phev, and swimming champion sun yang became the 2 millionth buick gl8 owner.

chekuaiping also noticed that the theme of the entire event was "defining the peak".

although it looks very ambitious, the actual situation is not so optimistic.

not to mention the distant future, taking 2024 as an example, retail volume data shows that the cumulative sales of buick gl8 fuel vehicles and the newly launched plug-in hybrid models are less than 50,000 units.

in comparison, the sales volume of byd d9 in the same period has exceeded 71,000 units.

for four consecutive months from march to june, the monthly sales of denza d9 exceeded 10,000 units. however, the monthly sales of buick gl8 have never exceeded 10,000 units since 2024.

what chekuaiping doesn’t understand is that in the sales data officially released by buick, it is clearly written that buick gl8 is the top.1 in terminal sales of mpvs from january to august and in august.

the cumulative sales volume from january to august, according to buick's official data, was 60,886 units; the terminal sales volume in august was 9,974 units.

according to the retail sales data found by chekuaiping, the cumulative sales of buick gl8 fuel version and plug-in hybrid version in august was 7,923 units, which is far from the terminal sales data officially announced by buick.

however, it can also be seen that with the launch and delivery of the buick gl8 plug-in hybrid model, the sales volume of denza d9 has declined slightly, but the impact is not significant.

in an interview with the media, saic-gm vice general manager xue haitao revealed that the buick gl8 fuel version will be upgraded in november this year, and the new buick gl8 is planned to be launched in october next year, and the overall layout will be more comprehensive.

in an interview with the media, saic-gm general manager lu xiao made it clear that he wanted to attract more users of suv dad cars through buick gl8.

who is the daddy car that lu xiao is talking about? needless to say, everyone knows it.

although chekuaiping thinks lu xiao's idea is courageous, it is actually very difficult to realize. you can compare the buick gl8, which is priced at 359,900 yuan, with the ideal l8 and ideal l7, which are priced at the same price, and you will understand.

obviously, lu xiao was a little too optimistic.

finally, here is a sales comparison between buick gl8 and byd d9, as well as saic-gm’s production and sales data for august. those who are interested can take a look.

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