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september 25, 2024, beijing. ineos automotive today announced that the ineos grenadier 5-seater off-road vehicle, a luxury hardcore off-road model that combines british exquisite design, german excellent craftsmanship and world-leading manufacturing technology, has officially landed in the chinese market. this masterpiece perfectly interprets the brand essence of "built for more, unlimited craftsmanship", and is unique in the global 4x4 off-road field with its fearless adventure spirit and extraordinary performance.

since its successful launch in more than 40 countries and regions around the world 18 months ago, the ineos grenadier's debut in china has undoubtedly injected fresh blood into china's luxury hard-core off-road market segment and led the development trend of a new category.

"the grenadier is a world-class 4x4 off-road vehicle designed for daily life, long-distance driving and outdoor adventures. whether it is muddy roads, urban roads or high-speed driving, the grenadier can provide users with an excellent driving experience." lynn calder, global ceo of ineos automotive, said, "as early as its inception, ineos automotive established china as one of its core global strategic markets and operated the chinese market with a long-term spirit. in order to enter the chinese market, ineos automotive has made careful preparations and resource investment for more than two years."

creating a new category, an off-road legend is born

the ineos grenadier is a 4x4 hard-core off-road vehicle created by sir jim ratcliffe, chairman of the ineos group, with the unique vision of a car enthusiast and experienced explorer. the model is named after the grenadiers bar in london, where the inspiration for the car was born.

ineos automotive has always been steadfast in its focus on achieving sir jim's original intention of creating a brand new model from scratch, developing and manufacturing four-wheel drive off-road vehicles from a new perspective, and is committed to providing top off-road capabilities, durability and reliability, while integrating modern comfort and exquisite elegance, making the ineos grenadier a unique existence in the field of luxury hard-core off-road, giving luxury hard-core off-road a new definition. since its birth, the ineos grenadier has won many european and american awards and has been recognized by many users around the world, including off-road enthusiasts, explorers, outdoor sports and sports enthusiasts and other lifestyle experts.

strong strength endorsement, spiritual value inheritance

in the design, development and production processes, ineos automotive benefits from the strong capabilities, deep expertise and unique values ​​of its parent company.

as a global leader in the petrochemical industry, ineos group is involved in 36 business sectors, with approximately 26,000 employees worldwide and a production network covering 194 locations in 29 countries around the world. from coatings to plastics, from textiles to technology, from medicines to mobile phones, ineos group's products enhance almost every aspect of modern life.

ineos achieves its highest potential through long-termism, a commitment to success, and a spirit of tenacity, rigor and humour – values ​​that are deeply embedded in the ineos grenadiers.

in recent years, the group has been committed to entering the consumer goods market and has quickly gained public attention. its series of well-known brands, such as belstaff, a british fashion icon, hygienics, a high-quality home and personal care brand, and ineos, a cutting-edge innovation brand, together constitute the bright spots of the group's consumer products.

in the field of sports, ineos has demonstrated its extraordinary cross-border strength and far-reaching influence. from the outstanding performance of the ineos grenadiers cycling team in top international competitions to its status as a major shareholder of the mercedes-amg petronas formula 1 team; from the ineos britannia sailing team's fierce competition for the glory of the america's cup to helping eliud kipchoge set a new marathon record, and even the latest developments of sir jim becoming a shareholder of manchester united football club, these brilliant achievements are only the most dazzling chapters in ineos' diverse and expanding sports landscape.

as a key link in this huge cultural ecosystem, ineos automotive also adheres to the concept of unremitting pursuit of excellence and deeply integrates this spirit into every innovative attempt and successful practice.

for example, the hambach plant in france, which produces the ineos grenadier, has always been renowned for its excellent product quality. the plant covers an area of ​​210,000 square meters and has not only advanced facilities, but also an experienced internal work team of 1,000 employees. since mid-october 2022, they have received 20,000 hours of training to prepare for the start of grenadier series production.

unlimited expansion space, personalized customization

when the ineos grenadier was designed, meeting the personalized needs of users was an important goal, and it now has an unparalleled scalability design that is difficult to achieve in its class.

the multi-function side straps and excellent roof load capacity provide owners with a wide range of equipment options. the open pre-wiring system completes the wiring through the engine compartment and the interior of the car, ready for the later installation of "plug and play" equipment, which can be installed without removing the roof lining or interior panels, making it easier to add additional light bars or equipment.

in order to meet the personalized needs of different owners, the grenadier offers a wealth of customization options and original accessories. from led lights to rooftop bicycle racks, from heavy-duty protective hardware to comprehensive repair tool kits, everything is available. owners can easily select their favorite accessories through the online configuration tool, enjoy tailor-made exclusive services, and create a unique off-road vehicle.

adhering to the spirit of practicality, reshaping the classic aesthetics

the ineos grenadier is a modern 4x4 model with practicality at its core and powerful performance. it follows the design principle of "form serves function" and abandons any complicated and useless decorations.

in terms of exterior design, the ineos grenadier has created a classic shape that can be recognized at a glance. the body lines are simple and powerful, and the square and compact body design not only improves the space utilization rate, but also gives the vehicle a unique visual impact. the ineos grenadier's unique 30/70 split rear door design makes it more convenient to take things when in use.

compared with the rough and tough exterior, the interior space of the grenadier is a perfect combination of refinement and mechanics. its interior design prefers to use analog control rather than digital control, which not only retains the charm of traditional off-road vehicles, but also allows the driver to feel the status of the vehicle more intuitively.

the central control system is inspired by the controller layout in an aircraft cockpit, and integrates all off-road control devices and function buttons, allowing the driver to quickly respond to various complex road conditions according to the situation. everything is under control.

ultimate off-road performance, fearless of any challenge

with its powerful off-road system consisting of a non-load-bearing body structure, front and rear hard bridge design, and transfer case, the ineos grenadier has enough confidence to show the world what a hardcore off-road vehicle should be like. whether on rugged mountain roads, muddy swamps or slippery rivers, the ineos grenadier can help users stay determined to achieve their goals without compromise and move forward courageously.

the ineos grenadier's fully enclosed ladder frame chassis is carefully crafted with 3.5 mm thick steel plates and is fully protected against corrosion. it is both stable and wear-resistant, ensuring that the vehicle is as stable as a rock in all extreme road conditions.

full-time four-wheel drive, built-in two-speed transfer case and standard central differential, optional front and rear electronic differential locks, and bfgoodrich tires or off-road tires can flexibly adjust power distribution to ensure stable vehicle movement whether speeding on the highway or climbing rugged mountain roads at low speed; front and rear hard bridges and progressive coil spring suspension system take into account both off-road passability and daily driving comfort, making every journey full of fun.

officially entered china to improve user experience

this time, ineos automotive brought three grenadiers models to the chinese market to meet the personalized needs of different customers.

the grenadier standard edition is like a blank canvas. customers with high customization requirements can add various configurations according to their specific needs. the official suggested retail price is 808,000 yuan.

the grenadier fieldmaster version is designed for customers who enjoy outdoor adventures. it is equipped with upgraded comfort features such as heated front seats, leather interior, and safari sunroof. the official suggested retail price is 908,000 yuan.

the grenadier trialmaster version is suitable for customers who love extreme off-road. it is pre-installed with high-mounted air intakes, front and rear differential locks, external multi-function belts and other configurations. the official suggested retail price is 908,000 yuan.

the first batch of customers who ordered cars in china can take delivery at the end of october and be the first to experience the extraordinary driving pleasure and extreme off-road performance brought by ineos grenadiers. at the same time, ineos grenadiers beijing and chengdu sales and service centers have officially opened for business, and the shanghai and guangzhou sales and service centers will be ready within four weeks.

ineos automotive will also provide customers with comprehensive and powerful pre-sales and after-sales service support, including a 5-year unlimited mileage full vehicle warranty and a 12-year chassis anti-rust and wear warranty policy. the service system accompanies customers from car purchase to car use, ensuring that customers are provided with world-class products and excellent car experience.

"in china, the launch of the grenadiers is not just the entry of a car brand, but also the beginning of a deep cultivation of the market." said peng mingshan, general manager of ineos automotive china. "as a shining new star in the luxury hard-core off-road vehicle market, the ineos grenadiers uses tough and unique vehicle engineering to interpret what a luxury hard-core off-road vehicle should look like. we hope that this off-road masterpiece that combines personality, off-road and expandability will bring more possibilities for exploring the future to china's hard-core off-road enthusiasts and discerning lifestylers."