tmall car maintenance’s li yi: in the era of transparent car maintenance, what’s the confidence for the automotive aftermarket to break through and grow?
2024-09-24
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covering 170 million car owners, more than 2,200 stores nationwide, and more than 2 million paying members...
on september 20, at the “drive the trend, act as you want” 2024 tmall auto and tmall auto care industry ecosystem summit, tmall auto care general manager li yi showed off his report card, and the industry-leading position of the national auto care brand is self-evident.
li yi believes that the current automotive aftermarket is moving from being scattered and disorderly to being standardized, standardized and transparent. tmall auto maintenance is actively building the "new infrastructure" of the market, using digital management as an engine to drive the industry to improve quality, reduce costs and increase efficiency. "we are the leader in the era of transparent auto maintenance, promoting healthier and more sustainable development of the industry."
li yi shared on the spot
authoritative data shows that the current number of motor vehicles in my country exceeds 440 million, and the average age of passenger cars is 7.8 years. the continuous rise of these two figures has driven the automotive aftermarket to release huge potential. but at the same time, the cost of car maintenance has risen, and car owners have become more rational, striving to reduce overconsumption, pursuing a quality-price ratio experience, and have an increasingly strong demand for more professional and diversified technologies and products.
"the auto aftermarket still has a mismatch between supply and demand. it is difficult to distinguish genuine parts, technical strength is questionable, after-sales service is not guaranteed, and service standards are not unified. many problems have become constraints on the healthy development of the market." li yi pointed out that consumers' distrust of the industry has intensified, and the long-term operation of stores has become a problem. "less than one-third of the millions of stores in the industry are profitable."
standardization, chain operation and branding are the inevitable choices for the automotive aftermarket."in 2024, the output value of social stores will drop by 7% year-on-year, while the annual output value of tmall car maintenance stores will increase by more than 10% year-on-year."
as the first car maintenance chain brand in the e-commerce platform field, in 2024, tmall car maintenance will buildthe overall strategic layout of "national brand-business model-supply chain system-talent training system-full-link digitalization", consolidating its leading position in the industry.
"digitalization is the 'new infrastructure' of the automotive aftermarket and the endogenous driving force for the entire industry to move towards transparency." li yi emphasized that digitalization is the core of tmall auto maintenance's forward-looking strategy and innovative service model. on the store side, tmall auto maintenance's smart system has a million-level service database and a reserve of over 1.7 million core maintenance technicians, providing data support for market transformation. on the user side, an efficient ai service system is built to provide users with a full range of "maintenance butler" services, from appointment services to electronic documents, to data maintenance and transparent workshops. the full-link digital business model allows tmall auto maintenance stores to save 100,000 manpower costs a year, and the repurchase rate and customer unit price have both doubled.
in terms of supply chain, tmall auto care has built a virtuous cycle system where users save money, franchisees make money, and enterprises increase efficiency, covering an efficient fulfillment network, an automated warehouse and distribution system, and tmall auto care's preferred brands, working together in multiple dimensions to enhance the overall service capabilities of automotive aftermarket industry partners. in terms of talent development, through new talent training models such as industry-university parallel development and school-enterprise cooperation, a clear growth path is provided for new blue-collar workers in the automotive aftermarket, building a reservoir of innovative technical talents for the industry. on the channel side, more than 100 million resources will continue to be invested, and taobao, douyin, meituan, autonavi and other brands will be joined to strengthen channel diversion and speed up, allowing hundreds of millions of traffic to flow into stores.
new energy is seen as a potential growth pole in the automotive aftermarket. tmall auto maintenance continues to deepen its roots as the "no. 1 stop for new energy", building a comprehensive new energy business ecosystem from personalized services to professional maintenance, exploring growth for franchisees and providing convenience for users.
as a trillion-dollar blue ocean in the automotive industry, every step of the transformation and upgrading of the automotive aftermarket has a profound impact on the development of the entire industry. at present, tmall auto care is actively working with upstream and downstream and ecological partners to jointly trigger the butterfly effect of industrial upgrading with the concepts of innovation, openness and cooperation. for example, it is deepening cooperation with saic volkswagen to strengthen its network layout in the sinking market and provide users with original factory maintenance services; cooperating with leading brands such as total to create a complete "tmall auto care optimization" supply chain, providing users with high-quality and cost-effective products, promoting the transformation of traditional car wash and maintenance stores, and upgrading new energy capabilities; joining hands with traditional bus groups to promote their digitalization and marketization transformation, and setting a new benchmark for cooperation between state-owned enterprises and private enterprises across the country.
"in this year of change, only those who foresee opportunities and break conventions can achieve great success." li yi said that with digitalization as the core, it is the responsibility and mission of tmall auto maintenance to reconstruct the "new infrastructure" of the auto aftermarket. in the future, it will continue to be user-centric, drive development with innovation, continuously optimize the product matrix, upgrade the service experience, lead franchisees to positive growth, and realize the vision of users' beautiful travel. (xianning news network)
