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five new cars were launched in 7 days. domestic brands collectively "encircled and suppressed" tesla model y

2024-09-23

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cailianshe news, september 23 (reporter liu yang)as the sales champion in the domestic suv market in august this year and even in the first eight months, tesla model y is being "encircled and attacked" by more and more domestic brands.

according to incomplete statistics from cailianshe reporters, in the third week of september alone, a total of 5 models that have been or will be launched by several domestic automakers have locked in on the model y as a competitor. "the goal of zeekr 7x is to become a benchmark in the pure electric suv market segment." regarding the newly launched zeekr 7x, an conghui, president of geely holding group and ceo of zeekr intelligent technology, told reporters that the orders for zeekr 7x exceeded 58,000 within 20 days from pre-sale to official launch. "the goal of zeekr 7x is to become a benchmark in terms of technology, safety, sales and financial performance."

on september 20, the zeekr suv zeekr 7x, which was unveiled at the end of last month, was officially launched. it includes three versions: rear-wheel drive smart driving version, long-range rear-wheel drive smart driving version and long-range four-wheel drive smart driving version. the official retail prices are 229,900 yuan, 249,900 yuan and 269,900 yuan, which is almost the same as the price range expected by the industry earlier. this also means that the zeekr 7x has officially joined the pure electric suv war, and tesla model y is an opponent it cannot avoid.

"the competition in the suv market of more than 200,000 yuan is the most intense." an conghui admitted that most models in the current pure electric suv market have not gone beyond tesla's product definition logic and have become followers of model y. "although there are more and more follow-up products, they are still trying to make a product that is more model y than model y."

"tesla will not launch a modified version of model y this year." in june this year, musk wanted to stabilize the sales of model y, which gave domestic brands the best opportunity to "encircle" model y. in the third week of september alone, from september 19, the first model of nio's sub-brand ledao l60 was officially launched, to the release of zeekr 7x and smart elf #5 on september 20, to the upcoming launch of zhiji ls6 and avita 07 on september 26, all of which are in the same segment as tesla model y.

"with the decline in battery costs and the further mastery of technologies such as the three-electric and intelligent technologies, the domestic pure electric suvs in the 200,000-level have collectively exploded." in the view of industry insiders, it remains to be seen whether zeekr, weilai, huawei and others can make the cracks bigger with their product strength, taking advantage of the "narrow gap" in the suv market. "but there is no doubt that the most exciting drama in the chinese electric vehicle market has begun."

after easily winning the title of the best-selling model in 2023, model y remains as powerful as ever. from january to august this year, model y's domestic sales reached 289,400 units, a year-on-year increase of 3.9%, with an average monthly sales of 36,200 units.

"from the perspective of product strength, (lyatu zhiyin) is indeed a little better than tesla model y." regarding the lantu zhiyin, which is scheduled to be launched in october, lantu auto ceo lu fang said that model y has brand advantages, which chinese automakers must acknowledge, but independent brands must use better products and services to build the advantages of chinese brands.

on the eve of the launch of ledao's first new car l60, ledao automobile president ai tiecheng said that model y is indeed the only one in the mid-size suv market, but a good product will not last long without being updated. ledao l60 was benchmarked against tesla model y at the beginning of its development, and was positioned as a refined, enlarged, and battery-swappable model y, but the cost was to be 10% lower than that of model y. "model y was released five years ago, and the technology has been rapidly iterated in the past five years, and the new technology has enabled us to reduce costs."