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interface news reporter | zhou shuqi

before the "zunjie" brand million-yuan mpv jointly developed by huawei and jac motors is launched on the market, the new lantu dreamer may be a replacement mpv choice for consumers to intuitively experience huawei's intelligent technology.

on september 19, the new lantu dreamer was launched, with a starting price of 329,900 to 449,900 yuan. the models with technical support from huawei are in the highest price segment, with the extended-range version and pure electric version priced at 429,900 yuan and 449,900 yuan respectively.

the lantu dreamer is the first mpv equipped with huawei's latest intelligent driving system and hongmeng cockpit function. from the signing of the cooperation agreement between lantu auto and huawei in april this year to the launch of the lantu dreamer, the overall model development time took only 5 months.

judging from the current models, lantu motors has adopted two models: self-developed intelligent technology and co-developed with huawei. according to relevant sources revealed to jiemian news, the model version equipped with lantu motors' self-developed intelligent cockpit and intelligent driving functions also performed strongly. among the more than 20,000 pre-order users, the proportion of self-developed versions reached 60%.

huawei, which has a brand recognition image among end users, is being sought after by traditional automobile companies. any automobile company that has an intersection with it not only receives technical support, but also receives high traffic attention on the internet. especially when intelligence becomes the key differentiation in industry competition, adopting huawei technology can help traditional brands shorten r&d time and seize market gaps as soon as possible.

lantu auto is the first car brand to try to enter the new energy mpv market. subsequently, pure electric mpv models such as zeekr 009, xiaopeng x9 and ideal mega were released one after another.ceo of lantu autolu fang believes that the launch of the new dreamer is the first to bring mpvs into the intelligent era.

regarding the recent industry discussion that fuel vehicles can also be made intelligent, lu fang believes that fuel vehicles have inherent shortcomings in terms of intelligence, such as long system response time and insufficient redundancy, which leads to slow progress in the intelligentization of fuel vehicles. in an interview with jiemian news and other media, he pointed out that electrification is the foundation for the future of intelligent vehicles.

"the intelligence of cars is not just about the intelligence of the car's computer. it is a reflection on the future intelligence of the entire car structure based on electrification, including intelligent driving, intelligent cockpit, and even communication outside the car, and even the internet of everything. the structure of the car has undergone major changes, from a walking machine driven by an internal combustion engine to a walking and computing machine driven by electricity."

the traditional mpv market has always been dominated by joint venture brands. data from third-party platforms show that classic mpv models such as toyota sienna and grevia ranked in the top three in the mpv market in august. after the recent launch of the plug-in hybrid version, buick gl8 also achieved monthly sales of 4,234 units. the sales of new energy mpvs such as lantu dreamer and zeekr 009 are not as good as the above models.

however, lu fang insisted that the market structure is about to undergo major changes, and the market share of traditional joint venture fuel mpvs will be quickly replaced by new energy mpvs. in his view, 2026 will be the decisive moment for the battle between new energy vehicles and traditional fuel vehicles.

according to the plan, lantu motors' sales target this year is to exceed 100,000 units. from january to august, lantu motors' cumulative sales were 42,500 units. huawei's technology support can not only stimulate lantu motors' sales, but also drive its parent company dongfeng group's transformation to new energy through its internal changes.

during the national people's congress this year, zhang yuzhuo, director of the state-owned assets supervision and administration commission of the state council, said that the policy will be adjusted to conduct separate assessments on the new energy vehicle business of the three central automobile enterprises. several new indicators, including market share, profit structure, technological innovation and safe production, may be included in the new assessment system.

lu fang believes that lantu's mission is to innovate in the system and mechanism and internal reform, and promote the new energy vehicle brands of state-owned enterprises to occupy a place in the market. he also mentioned that he had exchanged experiences in car manufacturing with lei jun, chairman of xiaomi group, and said that traditional car companies need to learn product definition, internal management methods, etc. from internet companies.