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during this year's mid-autumn festival holiday, meituan ceo wang xing sent a letter to all employees.

subsequently, meituan research institute disclosed the latest data.

the number and income of riders on the meituan platform have been exposed. what important information has been revealed?

let’s sort it out now.

1. population: 7.45 million.

in 2023, there will be approximately 7.45 million riders earning income on the meituan platform.

this is 1.21 million more than in 2022 and 2.75 million more than in 2020.

number of riders earning income on meituan platform from 2020 to 2023

this is consistent with our feeling that there are more and more riders.

2. structure: more than 80% are part-time employees.

among the 7.45 million riders who have income from orders, only 11% of the total number receive orders for more than 260 days a year; about 48% of the riders who have income from orders receive orders for less than 30 days a year.

in other words, the vast majority of riders are not full-time but part-time.

this has resulted in riders becoming a highly mobile industry, with an average retention rate of around 20%-30% and an average tenure of less than one year.

3. educational background: there is no specific data.

in addition, there is a data circulating on the internet that among the 7 million food delivery guys in my country, 1% have a master's degree or above, which means that there are 70,000 master's degree students delivering food. 3% have a bachelor's degree, which means 210,000 people in total deliver food with a bachelor's degree or above.

meituan also refuted the rumor regarding this data.

meituan research institute stated that the data of undergraduate and graduate students can only be confirmed after the individual submits their academic certificates and degree certificates to the china higher education student information and career center for verification. currently, any rider data in this regard are rumors without factual basis.

fourth, revenue: 80 billion yuan.

income is also a data that everyone is very concerned about.

in 2023, the riders on meituan’s platform received a total compensation of more than 80 billion yuan.

each rider's income varies depending on working hours and work location.

meituan riders include ordinary crowdsourcing and lepao types. the former has no requirements on the number of days they run orders, while the latter has requirements on the number of days they run orders.

lepao riders work longer hours and have higher average incomes than ordinary crowdsourcing riders.

meituan divides my country's cities into four levels: s, a, b, and c/d.

statistics on rider income in cities of different levels

the higher the level of the city where you work, the higher your income.

taking june 2024 as an example, if a rider delivers orders in a first-tier city, his monthly income can reach more than 7,354 yuan. if he delivers orders in a third-tier city or below, his monthly income can reach more than 5,556 yuan.

according to the "2023 china blue-collar employment research report" released by the china new employment form research center, the average value of the blue-collar group in 2023 is 6,043 yuan, and the average monthly income of deliverymen is 6,803 yuan.

it can be seen from this that the income level of deliverymen ranks among the top blue-collar workers.

these data reveal four important pieces of information:

first, the takeaway industry chain should not be underestimated.

on the surface, meituan, as a platform, holds merchants in one hand and consumers in the other.

in fact, the food delivery industry chain is much longer than this.

just talking about the rider aspect, in addition to the rider himself, there is also the role of the food delivery service provider.

takeaway transportation providers are independent third parties such as sf express, flash express, and uu running, which provide professional delivery services and help takeaway platforms and merchants solve delivery problems.

because riders have high mobility, third-party transportation service providers still need human resource recruiters to help them with recruitment.

not to mention that there are electric bicycle manufacturers that produce special electric bicycles for riders.

as of december 2023, the number of domestic online food delivery users has surged to 545 million.

mapping of food delivery user scale: china business information network

takeout is related to our lives and the livelihoods of many people, and should not be underestimated.

second, food delivery platforms have become a huge employment reservoir.

according to the "2023 ele.me rider rights protection report", in 2023, there will be more than 4 million active riders on the ele.me platform.

excluding the overlap with other food delivery platforms such as meituan, the number of riders in my country is estimated to exceed 10 million.

food delivery platforms have become a huge employment reservoir, making important contributions to stabilizing employment and improving people's livelihood.

third, the profession of rider has become an effective employment buffer.

data released by meituan shows that more than 80% of riders are low-frequency or amateur riders.

these amateur riders either work part-time as deliverymen after work, or are looking for something to do temporarily after becoming unemployed.

previous investigations by scholars have found that the turnover rate of station riders reached more than 70% within a year, and "delivering food while looking for other opportunities" has become the norm in the food delivery industry.

distribution of high-frequency, low-frequency, and amateur riders

in other words, many people choose to be riders during the period from unemployment to re-employment.

the profession of rider has helped many people alleviate the anxiety and embarrassment caused by unemployment.

this will certainly contribute to social stability.

fourth, riders have put forward new requirements for social governance.

there are 10 million riders running around the streets every day, which cannot but attract our attention.

in addition to protecting the rights and interests of riders, this focus also includes social governance.

the most typical case is that in august this year, a food delivery rider in hangzhou had a conflict with community property staff, which led to the rider kneeling down.

ten million riders interact with platforms, merchants, consumers, and property managers every day. how can these relationships be balanced?

if not handled properly, it can easily lead to conflicts and contradictions and bring potential risks.

it is necessary to allow riders to escape from the "algorithm", but also to allow them to integrate into society.