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why is guangzhou’s “mama post” so successful with both warmth and quality?

2024-09-19

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yangcheng evening news omnimedia reporter zhou cong
being a mother is the hardest job in the world. women have to not only play the role of a mother well, but also balance their career development. this is a test of their dual identities.
faced with fierce competition in the job market, guangzhou has not forgotten the "multi-tasking" mothers, and has tried every means to provide them with a platform to support their lives and dignity. in guangzhou, there are 150 "mother posts" employers, including 92 new "mother posts" employers, 9,531 "mother posts" positions, and 1,633 "mother posts" employees.
the third plenary session of the 20th cpc central committee pointed out that it is necessary to improve the employment priority policy, improve the mechanism to promote high-quality and full employment, and improve the public employment service system.
behind the number of mama posts in guangzhou is the warm force that drives guangzhou's thriving growth, and it is also the result of guangzhou's continuous improvement of its employment priority policies and establishment of a sound mechanism to promote high-quality and full employment.
since the 14th five-year plan, guangzhou's economy has developed steadily and healthily, with gdp exceeding the 3 trillion yuan mark, laying a solid foundation for stabilizing and expanding employment. data shows that guangzhou has an employed population of over 11 million and employment capacity continues to expand.
since the beginning of this year, guangzhou has actively responded to the 2024 "100-day, 10 million recruitment special action", and the city and districts have worked together to build a supply and demand matching platform. in the recruitment activities, the mama job zone has become a highlight. guangzhou has made mama jobs "touch screen accessible" through the extensiveness and timeliness of internet platforms. it promotes the matching of job supply and demand to the greatest extent, and helps more women who are willing to work find suitable jobs and successfully find employment.
as of july 31, a total of four "mom post" special live broadcast job promotion activities have been carried out, 122 companies have been organized to participate, 4,625 high-quality "mom post" jobs have been provided, and the cumulative number of views is 15,618.
taking care of children on one hand and working hard on career on the other. the "mother's post" has attracted the attention of many mothers because of its flexible working hours and the ability to take care of the family.
the reason why "mother jobs" have attracted so much attention is that they meet the employment needs of mothers and also meet the human resource needs of some jobs. in the view of luo mingzhong, a professor at the school of economics and management of south china agricultural university, the fundamental characteristics of "mother jobs" are flexibility, freedom and elasticity.
flexible working hours may seem like a benefit for mothers, but in fact, it has activated a huge talent pool, breaking the career ceiling for mothers and the talent ceiling for industry development, and avoiding a huge waste of human resources. especially for first-tier cities like guangzhou, "mother jobs" are not limited to low-skilled employment.
in guangzhou, "mom posts" cover e-commerce, commerce, industrial production, domestic services and other fields. in addition to manufacturing and service industries, many high-tech enterprises have also added "mom posts" according to development needs.
from this perspective, "mother posts" are not just a form of support provided by enterprises, but a major move in the transformation and upgrading of the entire economy and society. providing more types of posts with more skill levels, designing reasonable management systems, salary systems, and promotion systems, and allowing crossover between "mother posts" and normal posts will help people to make the best use of their talents.
in the "mom position", more and more mothers have won respect through their patience and hard work, and more companies are gradually discovering the advantages of mothers through trial and error.
the time and location of "mother posts" can be flexible, but the protection of labor rights and interests cannot be compromised. standardize the signing of labor contracts, ensure the full payment of social insurance, and ensure that wages are paid on time and in full... guangzhou is constantly consolidating the protection of labor rights and interests of "mother posts", enhancing workers' sense of gain, happiness, and security, and ensuring high-quality and sufficient implementation of policies.
the essence of "mother post" is flexible working hours. guangzhou's beneficial exploration of "mother post" has been upgraded from an enterprise matter to a government matter.
open up the supply and demand channels for "mom jobs", collect information on "mom jobs", establish a unified directory of "mom jobs", actively explore and develop emerging jobs such as "daddy jobs" and professional and technical "mom jobs"... guangzhou's segmentation of key employment groups and good stratified and classified design are undoubtedly the best practice to resolve structural employment contradictions.
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