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on september 18, gu ming apologized for playing with a meme: sorry, we played with a meme and it went wrong. recently, the account of gu ming guangdong branch posted a "meme" video on douyin and xiaohongshu, which made many netizens feel uncomfortable. the video borrowed the ideas of the hot memes "licking dog crime" + "double cup holder handcuffs" on the douyin platform, combined with the store work scene, and was played and filmed by gu ming branch employees and store employees. after receiving complaints from many netizens, gu ming officials immediately removed the video.

a company that does not respect its employees is not worthy of respect, no matter how well it does marketing. especially companies that expand their influence by exploiting their employees and belittling their self-esteem are even more despicable. workers sign a labor contract, not a contract to sell themselves. what is the difference between forcing their employees to cater to some fast-food-style bad tastes on the internet and occupational bullying?

it is not wrong to pursue hot topics and hot memes in online marketing, but asking employees to cooperate with brand marketing should at least be based on respect for equality. maintaining basic dignity for employees is not only a respect for employees, but also a respect for the company itself. in the final analysis, every employee deserves to be treated well, and every company that treats employees well deserves respect. only in this way can a company go more steadily and further and gain recognition from more consumers.