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original by phoenix auto "within 100,000 yuan, the new generation mg5 will be no worse than any new energy vehicle." on the evening of september 13, yu jingmin, executive vice general manager of saic passenger vehicle, emphasized this in an interview with media including phoenix auto.

on the same day, the new generation mg5 of saic mg was officially launched, and the price was set at 65,900-75,900 yuan. at the press conference, yu jingmin said that the car is not only the ceiling of a-class coupe, but also the ceiling of a-class sedan within 100,000 yuan.

when most chinese brands are focusing on the electric vehicle market, why does mg spend so much effort to build a fuel car under 100,000 yuan?

in yu jingmin's opinion, the sales volume of class a fuel vehicles with a price of rmb 100,000 is still over 4 million, of which young people account for a large proportion. many young people may choose a car within the price range of rmb 100,000 when choosing their first car.

"let chinese young people represent young people around the world and own a car that is not compromised without spending a year's income. i think the new generation mg5 has taken on this mission," said yu jingmin.

why does mg5 carry the market?

according to lu jiajun, general manager of saic mg brand, the sales volume of domestic a-class fuel vehicles with a price of rmb 100,000 is still over 4 million, but there are no new products on the market. mg hopes to make a change and truly understand the needs of these users.

he emphasized that mg originated in the uk and its original intention has always been to insist on making uncompromising products.

the new generation mg5 is a first car suitable for young people, but in fact it is not only designed for young people, but also for a middle-aged man. this car can make him really like it, feel the burning passion, make him 10 or 20 years younger, and truly become his best partner. "we hope to bring such an emotional feeling to users, while also considering the practical use. we hope that this car can let him carry my life." lu jiajun said.

of course, mg not only hopes that the new generation mg5 can allow users to "carry my life", but also hopes to carry the market through this product.

for the new generation mg5, mg has the ambition to challenge the monthly sales of 5,000 units.

"the new generation mg5 has a shocking price. the 1.5t flagship version, which can accelerate to 100 km/h in 6 seconds and has the only xds in its class, eps-pro and other advanced features, only costs 75,900 yuan. in addition, it offers the industry's first lifetime powertrain warranty and lifetime free basic maintenance. all of this expresses our determination to carry the market." lu jiajun told phoenix auto.

indeed, the price of the new generation mg5 is very reasonable, and it does not compromise on performance and configuration, and has good market competitiveness potential.

in today's competitive market, if you want to win with cost-effectiveness, you must not only give consumers a leapfrog experience, but more importantly, exceed user expectations. so, how did saic mg do it?

zhu yong, deputy general manager of saic passenger vehicle, said there are three main reasons for this.

the first is persistence. saic has worked tirelessly on technology and design and never compromised.

the second is technology. saic has invested hundreds of millions of yuan in the foundation of innovation. the mg brand has been in china for more than 20 years, and has been advancing from the most basic power system and chassis system. the engine and gearbox are already the fifth iteration of the product. bringing you real fuel consumption and power advantages, this is rolling technology and rolling strength. in addition, there is rolling cost. saic does not squeeze in cost control, but uses a lot of big-name technologies and its own developed technologies, which will inevitably bring cost advantages.

in addition, mg has developed a global business that is not only dependent on a certain place, but also has global standards for its cars. in this environment, by empowering suppliers with technology, we can achieve super high performance and price performance. this is the advantage of global supply chain management.

"based on these three points, we can not only provide a super coupe, but also keep the price within the range that ordinary people like and young people are willing to spend money to buy it. i think this is saic's core advantage," said zhu yong.

fuel vehicles and new energy are not contradictory

according to yu jingmin's judgment, the overall sedan market in china now presents a 5-3-2 state, that is, "50% gasoline vehicles, 30% electric vehicles, and 20% hybrid vehicles." this state may soon become "433" or "334" in the future. as the market's recognition of phev models increases, the penetration rate of new energy will continue to increase.

however, he believes that the fuel market and the new energy market are not contradictory or opposing.

unlike other chinese brands that mainly overtake others through pure electric vehicles, mg, as a global brand, has very competitive models of various power types around the world. and mg also needs to look at what kind of products users really need from a global perspective.

in the fast-growing and fast-changing chinese market, it seems that if it is not a new energy, it is not "new" enough. but yu jingmin believes that what really needs to be considered is whether it can bring real benefits to users.

"at a price range of less than 100,000 yuan, the cost of a battery for an electric car accounts for the bulk of the entire car. is it possible to have a powerful motor? for example, in terms of convenience of travel, a family may only have one car at this price, and it is difficult to use an electric car to travel at any time. the new generation mg5 may be the best choice for most people at this price." yu jingmin said.

of course, mg, which continues to deepen its presence in the fuel vehicle market, is also paying attention to the new energy market.

according to lu jiajun, mg will launch a pure electric suv for young families this year. he called this car an "octagonal warrior" because it is versatile. next year, the mg6 will be released in a new energy form to complete the coupe model. in addition, mg7 has now entered the middle east and european markets, and mg7 will be upgraded in the future.

yu jingmin told phoenix auto that he will communicate with the media in november this year about the new electric suv mg es5. it will be a global debut and will probably be launched in europe in december. even in the face of european tariff barriers, mg will not give up moving forward.

after yu jingmin returned to saic passenger vehicle, mg will start a new round of product offensive. as a business card for chinese cars going global, mg will also adhere to the path of global development in a complex international environment.

interestingly, this year marks the 100th anniversary of the mg brand, which is also a new starting point.

“as the first international automobile brand controlled by the chinese, our core expectation for the mg brand is to usher in a revival in the hands of the chinese. ‘always young’ and moving towards a new 100 years, i believe mg will become a better version of itself in the future,” said yu jingmin.

(text/zuo maoxuan)

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