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to be honest, although chinese brands of new energy vehicles have developed rapidly in the past two years, tesla is still the unshakable king in the pure electric suv price range of 250,000 to 300,000 yuan.

with the breakthrough of new energy technology, can't domestic brands make a pure electric suv better than model y? not necessarily. domestic brands have made various attempts. however, fighting alone does not seem to be a good way to shake the industry's dominant position. therefore, huawei and various car companies jointly built cars, and the cooperation between huawei and chery gave birth to zhijie.

their second product, the zhijie r7, is aimed at tesla model y. can chinese brands overtake tesla in this curve?

judging from the results, zhijie r7 has performed well. after the pre-sale started, the order volume exceeded 10,000 units within 24 hours.

it would be a bit too arbitrary to judge that zhijie r7 has the potential to surpass tesla model y based on this data alone, but this model of strong cooperation among chinese giants gives me hope of impacting tesla, the new energy overlord. domestic new energy vehicles still have immeasurable potential.

so, what did zhijie r7 do right? is the model of hongmeng zhixing + traditional car companies really the secret to traffic?

first of all, the shape and positioning of zhijie r7 have been carefully designed. it is neither the traditional suv style nor the square box style that internet celebrities have been fond of in recent years, but a fastback coupe suv.

this type of attempt to combine sedan and suv design can be very rewarding if it is well designed, but it is also easy to overdo it and create a "neither fish nor fowl" product, causing sales to plummet. obviously, the zhijie r7 belongs to the former.

when designing the car, the designers tried to ensure that the lines were simple and smooth, and also made some clever ideas, such as moving point c forward and raising point d, to maximize the use of space. this not only gives the vehicle a sense of luxury, but also cleverly solves the problem of space utilization in coupe suvs.

in addition, the zhijie r7 not only ensures the tone of a coupe suv, but also maintains the zhijie family design, and has a lot of the same elements as the zhijie s7, which is a smart approach. for a new brand, compared to various imaginative designs, how to make consumers remember is more important, and family design is the best way.

everyone knows that tesla is not without flaws. the biggest controversial point is the overly minimalist interior. people who like it may like it, but for most people, after spending nearly 300,000 yuan to buy a car, they still want some "decoration" in the interior.

the design of zhijie r7 is also consistent with zhijie's family design. it is equipped with a double-layer instrument panel and provides a remote lcd instrument, which can serve as a hud head-up display system. the steering wheel is still a three-spoke oval shape, and the middle of the instrument panel is a floating central control screen. below the central control screen, there is a dual 50w mobile phone wireless charging panel with ventilation function.

it has the simplicity of tesla and the texture that a car at this price should have.

like the zhijie s7, the zhijie r7 retains many user-friendly designs. for example, the dashboard in front of the co-pilot also has additional hidden storage space for ladies to store cosmetics or small items such as documents.

in the central armrest box, the zhijie r7 also has an in-car refrigerator. although "refrigerator", "color tv" and "large sofa" are not the criteria for determining the quality of a car, in front of spoiled consumers, whether or not there is a "large refrigerator" is like a first impression, which is still very important.

with huawei's deep support, the intelligent cockpit of zhijie r7 naturally has many outstanding performances, and the most outstanding one is naturally the hongmeng cockpit. ai language control, intelligent speakers and a large-size central control screen with built-in hongmeng system are definitely not absent.

as a model that has deep cooperation with hongmeng intelligent driving, the most famous intelligent driving brand of huawei, zhijie r7 will naturally not be absent. zhijie r7 has the same 192-line laser radar as the wenjie m9, and is equipped with huawei's top-level huawei qiankun ads 3.0 system, which supports intelligent driving functions such as map-free piloting in highways and urban areas, and unmanned valet parking.

this system adopts an "end-to-end" architecture design, which simplifies the process from sensor input to control signal output and has the ability to self-learn and evolve. this means that as the usage time increases, the system can continuously optimize its algorithm according to actual driving conditions and improve the intelligence level of driving assistance.

in terms of power, although zhijie r7 has not yet released specific data, they have proposed the concept of "double 800", which is 800v super fast charging + over 800 kilometers of ultra-long battery life.

the zhijie r7 uses huawei's "giant whale" 800v high-voltage battery platform, which can theoretically provide a fast charging experience. the motor will be available in rear-wheel drive and four-wheel drive versions, with maximum power of 215kw and 365kw respectively.

huawei's tuling chassis system will also appear on the zhijie r7. the new car will provide cdc+ air suspension configuration for the entire series. and don’t forget that chery’s strongest point lies in the chassis, which makes me very much looking forward to how the zhijie r7 will drive.

from the pre-sale price point of view, the pre-sale price of zhijie r7 is 268,000 yuan, which is 20,000 yuan more expensive than model y, and there is not much price advantage. the ledao l60, which is also a coupe suv and has the halo of nio, has lowered the pre-sale price to 219,900 yuan. the prospect is bright, but the pressure is huge. how to grasp the current popularity and convert it into orders is the next topic that needs to be studied for this car. whether the combination model of strong cooperation can succeed, we will wait and see.