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september 10th is not only teachers' day, but also a good day for many new cars to be launched on the market.

among a number of popular models launched on the market, such as the wenjie m9, zhijie r7, the new tiggo 8 plus, and the saic volkswagen passat, a seemingly unpopular model has also received a lot of attention, namely the jiyue 07.

the reason why jiyue 07 has attracted so much attention is, on the one hand, because its main feature is end-to-end intelligent driving, which has become the top trend in the intelligent driving industry. almost all mainstream intelligent driving companies have shifted from the original high-precision map modular intelligent driving to pure visual end-to-end; secondly, because its price of 200,000 yuan has achieved a range of nearly 900km, which is shocking.

it can be said that in the first half of electrification and the second half of intelligence, jiyue 07 has at least demonstrated its top strength in the industry on paper, and it is also eye-catching in an era of serious homogeneity of electric vehicles.

jiyue 07, refresh the starting price of “532” model?

at first glance, the jiyue 07 is still following the conventional cliché: a low-priced model with an eye-catching price, focusing on sincerity; a long-range version plus a high-performance version, focusing on comprehensiveness. in the era of electrification, this has almost become the routine for all new energy vehicle companies to release pure electric vehicles.

upon closer inspection, the jiyue 07 is actually "unconventional". the lowest-equipped model released is the standard version, priced at 199,900 yuan, with a length of 4953mm and a wheelbase of more than 3 meters, reaching 3013mm, which is a standard "532" model. in addition, the range is 660km, and the range of a medium-to-large car is more than 650km at a price of less than 200,000 yuan, which has reached the industry-leading level.

compared with several competing products, the lowest configuration of zeekr 007 is the rear-wheel drive intelligent driving version, priced at 209,900 yuan. the whole car is smaller than jiyue 07, with a range of 688km, but it is 10,000 yuan more expensive than jiyue 07; not to mention tesla model 3, with a starting price of 231,900 yuan, but its size is not only one level smaller than jiyue 07, and the range of the low-end version is only 606km. in terms of space and range, the cost performance is not as good as jiyue 07; and xiaomi su7, the lowest configuration price is already the price of the long-range version of jiyue 07, which is still not very comparable.

from this perspective, jiyue 07 has refreshed the starting price of the "532" model, and even the lowest-equipped model is still fully equipped. this is the first attraction of jiyue 07.

looking at the long-range version priced at 219,900 yuan, the new car's cltc range reaches 880km, which can be said to be a very shocking number. the shocking thing is not its long range. after all, there are many models in the market with a pure electric range of more than 800km, such as the long-range version of zeekr 007, with a range of 870km, but the range still does not reach the standard of zeekr 07, and the price is 10,000 yuan more expensive than the long-range version of zeekr 07.

it is not difficult to see that the jiyue 07 has achieved its ultimate cost-effectiveness. the only brand that can compete with it in terms of parameters and has a similar price is its brother brand zeekr. lei jun once said that xiaomi invested about 10 billion yuan in the research and development of its first car. geely said that the research and development investment of jiyue 07, which was jointly created by geely, catl and baidu, reached 100 billion yuan. this may be the most important reason why jiyue 07 can be the most cost-effective "532" model at present.

if we don't generalize and have to find out why the jiyue 07 can achieve a lower price, pure visual intelligent driving is the key. jiyue said that its pure visual intelligent driving is the only one in china and the only two in the world, the other one is tesla. before the official start of intelligence in 2024, the two car companies in the world, led by tesla and jiyue, firmly followed the pure visual intelligent driving, while the other camp, led by huawei, was a loyal supporter of lidar.

because of this, jiyue can establish an advantage in vehicle cost. currently, the two most expensive parts of pure electric vehicles are batteries and intelligent driving. most car companies need suppliers to supply battery costs, so there is not a big gap, but intelligent driving of different systems can make a big difference in cost. the pure vision system omits the most expensive laser radar, so jiyue certainly has the capital to sell cheaper than its competitors.

the strengths and weaknesses of the jiyue 07

the jiyue 07 has really swept the pure electric car market again. according to this competition, the standard of the next batch of 200,000-level pure electric cars will be raised to a range of more than 800km, plus end-to-end intelligent driving.

in fact, there are many product details of jiyue 07, all of which are raising the new standard of current pure electric cars. for example, with the same 800v high-voltage platform, jiyue 07 has achieved a 5c charging rate. previously, products that have achieved this charging rate are almost all above 400,000 or 500,000 yuan. the ability to replenish 600km in 10 minutes is also second to none among 200,000-level pure electric vehicles.

the entire series is equipped with 2 orin-x chips as standard, with a computing power of 508tops, and 32 super-sensing units throughout the vehicle, including 7 8-megapixel cameras, which also makes jiyue 07 have an industry-leading performance in intelligent driving.

judging from this set of hardware facilities, the jiyue 07 is not only prepared to meet the upcoming l3 level autonomous driving, but also to move towards l4 level autonomous driving. according to the current industry perception, to achieve l2 level assisted driving, only 2-2.5tops of computing power is required, l3 level autonomous driving requires 20-30tops of computing power, and l4 level requires at least 200tops of computing power. with the characteristics of end-to-end intelligent driving, the more big data is fed, the faster the level of intelligent driving rises. in other words, the two orin-x chips with a total computing power of 508tops equipped with jiyue 07 are indeed excessive in computing power this year, but starting from 2025, as intelligent driving becomes more mature, 508tops of computing power will become the mainstream.

in addition, in terms of smart cockpit, the entire series of jiyue 07 is equipped with qualcomm 8295p chip as standard, with a computing power of 60tops, which is better matched with ai cockpit. it should be noted that the 8295 chip was only selectively used in automobiles in the first half of this year, and they are all high-value products. at present, the mainstream chip used in most products is still 8155, but the rapid development of ai smart cockpit technology also indicates that the 8155 chip will become a thing of the past in a short time.

the emergence of jiyue 07 is also a wake-up call for the pure electric vehicle market. there are only two ways to launch new products in the future - either to fully configure the performance and have a competitive price, or to focus on one technical direction like xiaopeng mona 03 and take the low-end and affordable route.

however, from another perspective, although the product strength of jiyue 07 is strong, its weakness is also very obvious, that is, brand strength. in the automotive industry, all products cannot avoid the two major capabilities of brand strength and product strength. product strength can determine the sales volume, but the sales volume also depends on brand strength.

at the launch of the jiyue 07, the brand repeatedly emphasized that its products are jointly powered by geely, catl and baidu. with three top companies in the industry, how can the brand power be poor? in reality, jiyue's presence in the industry has always been tepid. for ordinary consumers, there is still a big gap between the brand awareness of jiyue and its competitor tesla, which is "the only one in the world" to adopt pure visual intelligent driving.

even though jiyue has the support of three top companies, it is still difficult for new brands to rely solely on product strength to boost brand power when electrification is a fast-paced industry and a certain brand hierarchy has already been formed. however, the new energy vehicle market has just entered a stage of fierce competition, so jiyue still has a chance.