british media: chinese companies build great power brands in a global vision
2024-09-13
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
kantar group website, september 10, article titled: china's top 100 most valuable brands have a total value of us$968.5 billionaccording to the latest kantar brandz top 100 most valuable chinese brands 2024 list and report released on the 10th, the total value of the top 100 chinese brands reached us$968.5 billion. compared with last year, the value of the top 100 chinese brands fell slightly by 4%. after two consecutive years of double-digit declines, the value of chinese brands has begun to recover, indicating that chinese brands have once again seen the potential for growth.
tencent topped the list for the fourth consecutive year with a total value of us$129 billion. as one of the most stable brands in the ranking, tencent has successfully found new growth opportunities, and its brand value currently comes mainly from the media and entertainment and business technology and service platform industries.
kantar's "brand growth blueprint" shows that the way for a brand to grow is through "meaningful differentiation", which can establish deeper and broader connections with consumers over time, attract more people, have a stronger presence, and find new room for growth.
liquor brand moutai jumped to second place in the chinese brand ranking with a brand value of us$87.3 billion, followed by alibaba (us$68.5 billion) and douyin (us$56.9 billion). huawei (us$41 billion) re-entered the top five, becoming the fastest-growing brand of the year with an outstanding year-on-year growth of 52% and an innovation-led turnaround, including its booming cloud services and digital business.
we firmly believe that building strong, meaningful and distinctive brands will be rewarded in both prosperous and challenging times. chinese companies are working hard to overcome challenges and achieve a transformation from good to great. consumers are eager for fresh experiences and healthier lifestyles. brands can find new growth opportunities by investing in new products, new scenarios, new groups, new regions and new channels.
this year, 9 new brands entered the top 100 chinese brands, either for the first time or returning. the highest ranked among them is vivo. in addition, didi chuxing became the highest ranked returning brand thanks to its turnaround and solid brand foundation.
in the chinese brand value ranking, 36 brands achieved year-on-year growth in value, of which 11 brands achieved growth of 20% or more. the top three fastest-growing brands were huawei, netease and pinduoduo.
wang lei, managing director of product and operations, greater china, kantar group, said: "looking at this year's report, hot words such as innovation and artificial intelligence appear frequently, driving the positive and steady development of chinese brands. in fact, the rise of technologies such as artificial intelligence has become a catalyst for the evolution of global business models, and china has demonstrated extraordinary strength in this field. for example, iflytek launched the iflytek spark big model, which is china's first big model trained based on domestically produced computing power, ensuring complete autonomy and control."
this year's top 100 chinese brands come from 21 industries. media and entertainment once again became the industry with the largest total brand value, with a total of 13 brands on the list. the four major industries of media and entertainment, retail, financial services and alcohol contributed nearly 2/3 of the total value of the top 100 chinese brands.
among them, the social media and e-commerce brand xiaohongshu is known for its ability to capture emotional value. xiaohongshu's continuous "explosive" and "out-of-the-box" not only enhances the brand's favorability and trust, but also creates a wider commercial influence. overall, chinese brands lead the world with content-driven e-commerce strategies, deeply integrated into all aspects of consumers' daily lives.
lenovo, as a consumer technology and service platform, has performed outstandingly in the wave of globalization, jumping 9 places in this year's brand ranking. meanwhile, byd continues to maintain its position as an industry leader. while helping china become the world's largest automobile exporter, the electric vehicle manufacturer is also actively expanding its global market.
zhang lin, managing director of innovation and customer experience at kantar china, also shared her views on the results: "chinese companies are using innovation as a driving force to build great brands under a global vision and strive to gain a foothold in the middle and high end of the global industrial chain. from the 3c (computers, communications and consumer electronics) and technology brands that first set off the wave of going overseas, to today's automobiles, media and entertainment, more and more chinese brands have gained international recognition." (the author is wang xing, ceo of kantar group greater china and global chairman of kantar brandz, translated by qiao heng)
