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these days, uncle pomegranate has a headache because of installing charging piles.

however, what is more troublesome than uncle pomegranate is that many car owners, no, prospective car owners, have paid the full amount and have driven the car for a while, but they still cannot get the license plate. there are also some car owners whose maintenance packages purchased from 4s stores suddenly become invalid...

as early as january this year, uncle pomegranate wrote a special article titled "more than 80 4s stores suddenly ran away, so be careful when buying a car recently" to remind everyone that buying a car can also end in failure.

recently, there have been more and more reports of 4s stores closing down and running away across the country.

0 1

from the guangdong yongao automobile group, which we mentioned at the beginning of the year, many 4s stores closed overnight, to the two volkswagen 4s stores in hebi, henan, running away, cadillac owners in some cities defending their rights, to porsche and beijing hyundai dealers forcing the car companies to change their ways...

i was chatting with a car big shot a few days ago, and he said that the most anxious people in the country right now are the owners of 4s stores. some are cutting costs, some are trying to hold on, and some have already taken out the grenades.

from january to now, more than 2,000 4s stores have gone bankrupt across the country, and 8,000 4s stores have disappeared in the past four years. the wave of 4s store closures has arrived.

why? new energy vehicles are selling so well, with the monthly penetration rate exceeding 50% for the first time. the prices of fuel vehicles have collapsed across the board. passat is less than 160,000 yuan, camry is already 120,000 yuan, tiguan l will soon be 150,000 yuan, and sylphy is on sale for a limited time at 99,800 yuan.

uncle pomegranate talked with friends in the industry and learned that currently, no more than 20% of traditional 4s stores make money, and 80% lose money, so the financial game can no longer be played.

0 2

4s stores have two main channels to make money, one is sales and the other is after-sales.

why are there so many news reports about 4s rebellion this year? because the oems are deeply tied to 4s stores. the purchase price of a car is not equal to the cost price.

the actual cost price should include rebates, bonuses, subsidies and other subsidies given by the manufacturer with different names. in order to get as much or even all of this money as possible, the manufacturer's sales target must be met.

in order to avoid losses, 4s stores have no choice but to follow the pace of manufacturers and stock up on inventory. if they fail to keep up in a certain month, the subsidies for that quarter or even the whole year will be scrapped, so the discounts at the end of the quarter or the end of the year are often very large.

of course, 4s stores will also try to make money from insurance, loans, decoration, and maintenance. so if you ask for full payment, the salesperson's smile will disappear immediately. if you take the initiative to buy a maintenance package, he will immediately be a big shot.

in order to reduce their own risks, car manufacturers will only ship the car after full payment is received, and consumers will only pay the full amount after seeing the car.

in the meantime, the 4s store needs to advance funds. the bigger the plate, the tighter the cash flow. therefore, the normal operation is that the 4s store mortgages the car's certificate to the bank. after the car is sold and the funds are recovered, it redeems the certificate from the bank and gives it to the car owner.

don't underestimate the certificate of conformity, it is the vehicle's id card. without it, you are an illegal resident and cannot get a license plate. whoever has the certificate is the real owner of the vehicle.

if a 4s store operates in a regular and normal manner, as long as cars are sold continuously, there will be continuous money flowing in and out, and everything will be fine. once the money is misappropriated, the store will take money from peter to pay paul, and cars will not sell, and the game will be over in an instant.

in the past two years, many automobile groups suddenly closed down overnight because of misappropriation of funds. some 4s stores that openly rebelled were due to excessive inventory and dry cash flow.

0 3

i am not writing this just for fun, the point is to provide solutions for everyone.

1. if you are planning to buy a car recently, in addition to direct sales from new energy manufacturers, it is recommended that you buy a car from a large group with a state-owned enterprise background.

2. search the store name and group name online in advance to see if there is any public opinion. when signing a car purchase contract, it is best to indicate that you need to get the certificate of conformity on the same day. before you pay, you are the boss.

3. if you have already bought the car and the 4s store runs away and you cannot get the certificate, car owners should stick together, contact the car manufacturer, and call the police as soon as possible.

4. if you hear that this 4s store is about to go out of business and some people have complained about it online, and you have bought a lot of maintenance packages or stored value (only for store maintenance) from this store, you must replace the engine oil, engine filter, spark plugs, air filter, air conditioning filter, etc., these hard currency accessories, as soon as possible to reduce losses.

conclusion

this reminder applies to all brands, not just bba, but also to higher-end ones.

porsche's sales have been terrible this year, with its delivery rate in china falling 33% year-on-year in the first half of the year.

judging from the current situation of internal competition in new energy vehicles, the market share will continue to rise. if the price war really reaches the 100,000 yuan range, japanese and german brands will be completely unable to hold on.

finally, here is a piece of data. the new car sales of japan's three major automakers, toyota, honda and nissan, in china in august fell by 13.5%, 44.3% and 24.2% year-on-year respectively.

it’s probably not just the 4s stores that will be closing (merging) on ​​a large scale, the domestic joint venture factories will be the next.