alipay general manager wang lijuan: foreigners coming to china to pay should not only be able to use it but also be easy to use
2024-09-12
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china business network, september 12th: at the 13th china payment and clearing forum, alipay general manager wang lijuan shared alipay's exploration and interim results in improving payment convenience for foreigners, the elderly and the visually impaired in the past two to three years.
for foreigners, alipay focuses on "getting in" and "using it well". through multi-channel registration and passport authentication, the threshold is lowered and security control is improved. the "foreign card internal binding" and "outsourcing internal use" are launched, making it possible to bind international cards to alipay and make direct payments through foreign wallets, and the success rate is significantly improved. at the same time, the use scenarios are expanded, multi-language support is provided, and the payment experience of foreigners is enhanced.
in terms of services for the elderly and visually impaired users, alipay has launched large-font version, voice input, voiceprint payment and other elderly-friendly and barrier-free functions, and independently developed a testing platform to ensure barrier-free standards. for visually impaired users, innovative voiceprint technology and voice broadcasting are used to solve payment problems. in addition, through public welfare activities, the elderly are taught to use mobile payments to enhance their sense of social integration.
wang lijuan said that alipay will continue to innovate, improve the convenience and friendliness of payment, achieve universal access and openness, and allow friends around the world to share china's convenient payment services.
foreigners’ payment in china: “easy to get in” and “easy to use”
many foreigners who travel to china also want to experience chinese mobile payments. wang lijuan said that foreigners who come to china to use mobile payments must first go through the registration system. "there is uncertainty in receiving text messages with overseas mobile phone numbers."
wang lijuan introduced that in response to this, alipay provides a variety of registration methods such as email and apple id, which greatly reduces the registration threshold. at the same time, alipay has also comprehensively upgraded its security prevention and control capabilities, ensuring the safety and reliability of the registration process through hardware capabilities and risk identification capabilities that are linked up and down.
in terms of the authentication system, alipay not only supports bank card authentication, but also provides multiple methods such as passport authentication. these measures enable foreigners to smoothly join the alipay payment group and enjoy convenient payment services.
wang lijuan believes that payment by foreigners in china should not only be usable, but also easy to use. she said that alipay promoted two services during the asian games: "foreign card internal binding" and "outsourcing internal use", which greatly solved the universality problem of foreigners in china. specifically, the foreign card internal binding service enables mainstream international card brands to be connected with alipay. foreigners only need to bind their international cards to alipay to use mobile payments in china.
outsourcing internal use services is more convenient. foreigners can directly use their own wallets to pay in consumption scenarios where alipay is accepted in china. currently, 13 wallets in 10 countries and regions support this service. this measure has greatly solved the universality problem of foreigners using mobile payments in china.
in addition to optimizing the payment function itself, alipay has also actively expanded usage scenarios and worked with local governments to create an internationally friendly environment. in key scenarios such as scenic spots, business districts and tourist destinations, alipay has worked with local governments and cultural and tourism bureaus to promote mobile payment services, improving the payment experience of foreigners in china.
wang lijuan believes that in addition to the current status of the acceptance environment, the construction of the "soft environment" is equally important. in terms of multilingual translation, alipay has upgraded to provide 16 language versions and translation services, covering the mainstream foreign population in china.
elderly people and the visually impaired: exploration and practice of barrier-free payment
alipay has also conducted in-depth exploration and practice in improving the convenience of payment for the elderly and visually impaired. according to wang lijuan, in response to the problem that the elderly are unfamiliar with the functions of payment applications and the operation is complex, alipay has launched a variety of elderly-friendly services such as large-font version, voice input, and voiceprint payment. at the same time, alipay has also independently developed an accessibility testing platform to ensure that engineers meet accessibility standards during the development process.
in order to solve the problems encountered by visually impaired users during payment, alipay has developed core technologies such as voiceprint adaptive enhancement, multimodal data fusion and multi-task deep learning, and launched functions such as voice input payment amount, voiceprint payment, identity verification and payment voice broadcast. these functions not only solve the problems encountered by visually impaired users during payment, but also greatly improve their payment experience.
in addition, alipay also teaches seniors how to use mobile payment services face-to-face through the blue vest charity elderly assistance campaign and invites them to become volunteers to help more seniors. this initiative not only improves the payment ability of the elderly, but also enhances their sense of social participation and belonging.
wang lijuan said that in the future, alipay will continue to explore ways of productization and technological innovation for key groups and key scenarios, and continuously improve the convenience and friendliness of payment. she hopes that through alipay's efforts, mobile payment can truly reflect the concept of inclusiveness and openness, so that friends around the world can enjoy convenient and friendly payment services in china.
