news

september 11, 8 p.m.

it should bexin youzhipreviously announced live broadcast time

he will be in this live broadcast

with 100 million yuan in cashthree sheep

(mcn where the internet celebrity "crazy little yang" works)

compensation to consumers

but that night, xin youzhi did not start the show

reporters noticed

xin youzhi’s kuaishou account homepage shows “live broadcast banned”

reasons for the ban

xinxuan has not responded yet

although xin youzhi's live broadcast room was banned

but compensation will still be made

xinxuan revealed

some people have already received compensation through xinxuan assistant

on september 10, simba released two announcements saying that at 8 pm on september 11, he would organize 200 customer service staff and 100 million yuan in funds to provide after-sales compensation services to other anchors, and would also answer questions from netizens during the live broadcast.

previously,simba once accused another top anchor "crazy little yang" of inaction in after-sales service。

xin youzhi posted a cash transfer slip of 100 million yuan and said he was ready to compensate

on the evening of september 4, xin youzhi issued an "ultimatum" to brother yang in the live broadcast room, "please issue a formal letter regarding hair dryers, maotai, and pork with preserved vegetables within a week. have an attitude facing consumers and put your 300 after-sales customer service staff on consumers."

according to xin youzhi, if three sheep still does not express its "attitude" to consumers after a week, he will compensate consumers for some of the products and provide after-sales service on behalf of three sheep.

later, on the evening of september 5, xin youzhi posted a transfer record of 100 million yuan on his kuaishou account. the electronic online bank receipt he posted showed that the transfer was divided into two transactions, each of which was 50 million yuan, and took place on the afternoon of september 5. the payer was guangzhou xinxuan network information technology co., ltd. and the beneficiary was guangzhou xinyu network information co., ltd.

according to xin youzhi, the 100 million yuan in cash was paid to the xinxuan assistant of the xinxuan after-sales team. "i hope that the three sheep will set good business values ​​for the anchors in the entire industry. if the three sheep keep evading, then will all the anchors learn from you and violate business ethics and business bottom line?"

it is reported that,hair dryers, maotai, and pork with preserved vegetables are all controversial products that were previously sold in xiao yangge’s live broadcast room.。

hair dryer incidentback in 2022, according to a video released by 3.15 review, an official account of china consumers magazine, a consumer bought a shampoo in xiao yangge's live broadcast room and received a hair dryer as a gift. after receiving the goods, the consumer found that the gift hair dryer had no chinese label, production date, quality certificate, or manufacturer, and was a "three-no product" of unknown origin. when the column evaluated the power-off protection function of the hair dryer, the hair dryer only worked for 20 seconds before the body caught fire due to overheating.

moutai incidentthis happened in june this year. according to the urban report column of henan tv, a man claimed to have bought fake moutai in xiao yangge's live broadcast room. subsequently, "crazy xiao yangdi-three sheep" issued a statement saying that as a high-value special category, moutai liquor should be authenticated by the official authentication agency according to the official anti-counterfeiting rights protection telephone number announced by moutai, and the authentication results of any third-party authentication agency are not authoritative and legal.

meicaikourou incidentthis happened in march this year, when cctv's 315 gala exposed that "the raw material of meicai kourou was actually inferior trough meat", and anhui donghui food technology co., ltd. was named. the pork products produced by anhui donghui food technology co., ltd. are mainly "yuhuiyuan" brand, and xiao yangge has previously promoted this brand of meicai kourou.

regarding xin youzhi's successive "big moves",brother xiao yang did not give a direct response as to whether he would compensate consumers.

on the evening of september 7, brother yang started live streaming and "shed tears" in the live streaming room:“three sheep has three after-sales service channels. there is really no such thing as no after-sales service. please rest assured, brothers, if there is a problem, we will definitely take responsibility to the end, but if there is no problem, please keep rational.。”in addition, he also mentioned, "brothers, if you really want to curse, you can curse me. i implore everyone not to curse our colleagues."

regulatory authorities intervene in the investigation

the three sheep have not been punished so far.

on september 9, professional counterfeiter wang hai released a video saying that xian duo yu, the company that sold the fake original-cut beef rolls sold by "crazy brother yang", had been fined 500,000 yuan. however, 42,000 orders of the product had been sold, and he called on brother yang to pay 42 million yuan to consumers in accordance with the standard of refunding one and compensating ten.

for a time, the cooperating manufacturers were administratively punished, and whether the "crazy little brother yang" who sold goods through live streaming and his company should also be punished caused heated discussion.

according to the "administrative penalty decision" issued by the market supervision and administration bureau of qingshan district, wuhan, hubei province on july 16 this year, xian duoyu signed an online promotion service contract with three sheep in november last year, allowing the anchor "crazy little yang" under three sheep to promote "xian duoyu australian grain-fed beef roll 4 jin" from november 25 to february 20, 2024, with a unit price of 89.9 yuan. "crazy little yang" claimed in the live broadcast that the product was original cut meat and not conditioned meat, and used the words "no synthesis, no water injection, no splicing, no pickling, zero additives". the product has sold more than 40,000 orders in total, with total sales reaching more than 3.87 million yuan.

the market supervision bureau of qingshan district, wuhan believes that xian duoyu knew that the ingredients of the beef roll contained beef, water, and compound moisture retainer, but it promoted "original cut meat" and focused on promoting the "no additive" attribute, which was intended to mislead consumers, and therefore fined it 500,000 yuan.

regarding whether the three sheep company was punished for the incident, the staff of the market supervision bureau in the area involved said:the three sheep were not within the jurisdiction, so they had no right to punish them.the punishment is unclear.three sheep is an enterprise in hefei, anhui province. staff of the local market supervision bureau said that it is not clear whether three sheep has been punished for the fake original cut beef roll incident.

internet celebrities expose each other

can the supervision of live streaming sales only rely on "mutual tearing"?

in recent days, the live broadcast clips of the internet celebrity simba blasting "crazy little yang" have frequently been on the hot search. simba said that the other party "has no quality inspection, after-sales service, compensation attitude, or responsibility attitude except for a little traffic."

the "war of words" between simba and "crazy xiao yangge" was caused by a dispute between the two anchors over the price of hairy crabs of the same brand. simba claimed that he was complained by xiao yangge because he offered a lower discount.

from the perspective of the industry as a whole, the supervision of the live streaming e-commerce industry is now stricter, but the "mutual attacks" among anchors have exposed many loopholes in the implementation of relevant regulations.

in the view of guo wei, a senior researcher in the live e-commerce industry,the fight between simba and "crazy little brother yang" highlights the intensity of competition in the field of e-commerce live streaming and the problems it brings. the meaningless fights among the top anchors obviously occupy public resources. if they want to surpass their opponents, they should "volume" products and "volume" services, constantly show their own content innovation, and attract consumers with better products and services, rather than suppressing and stepping on each other. the marketing method of live streaming e-commerce is driven by traffic, and the boundaries of relevant laws and regulations involved are also relatively vague. some of them are related to sales, and some are related to the field of consumer rights protection and public opinion dissemination. therefore, the regulatory authorities should govern the chaos of live streaming from multiple dimensions and take the initiative to intervene, rather than relying on the mutual exposure of problems between anchors. the live streaming industry may also take this "mutual tearing" incident as an opportunity to deeply reflect and rectify itself, and build a shopping ecology that consumers can rest assured.

pay out of pocket for "three times the compensation for fake goods"

xiao jinyang, a lawyer at guangdong hebang law firm, said:if the anchor knows that the product has quality problems but still acts as an advertising spokesperson, causing damage to consumers, he or she shall bear joint and several liability with the advertiser. if it constitutes consumer fraud, in addition to bearing civil liabilities such as return of goods and compensation for losses, the anchor shall also be subject to the provisions on punitive compensation for operators in the consumer rights protection law.

but,in reality, due to issues such as tracing and proof, it is difficult to determine that the anchor bears joint liability, unless public opinion ferments and the regulatory authorities intervene.。

however, some top anchors, in order to maintain their reputation and trust, will compensate consumers with a "refund one and compensate three" policy, regardless of whether they receive compensation from third-party merchants.

on the morning of the 11th,make a friendthe live broadcast room said that it was discovered that the "fendi casa mooncake souvenirs" previously sold had no actual connection with the real luxury brand "fendi" (including the fendi casa series) and was suspected of brand fraud.

after the company conducted an investigation, it stopped selling the relevant products and made advance compensation to all buyers, refunding one and paying three times the amount.。

previously, xin youzhi was caught in the whirlpool of public opinion."bird's nest sugar water" incidentwhen the incident happened, xin youzhi also proposed a compensation plan of "refund one and compensate three times". he said, "recall all 'mingzhi' brand bird's nest products sold in xinxuan's live broadcast room and assume the responsibility of refund one and compensate three times." xin youzhi later responded in an interview that he has not received compensation from the brand so far.

source: southern metropolis daily, n video, cailian press, knews, reporters zhai jing and ruan li