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[tencent president martin lau mentioned in the conference call that tencent performed well in the second quarter, but the challenging business environment of the gaming industry in the past few years cannot be ignored. for example, the market and players have increasingly high expectations for new games, and a new game must have very high quality or obvious differentiated gameplay to attract users. he believes that the gaming industry still has great potential for development, but it is cyclical. once creativity stagnates, the industry is likely to fall into a downturn.]

[the "china game industry report from january to june 2024" shows that in the first half of 2024, the revenue of mini games (mini program mobile games) was 16.6 billion yuan, a year-on-year increase of 60%. the revenue of the mini game market has maintained rapid growth for three consecutive years.]

[game industry layoffs will update the global gaming industry layoffs in real time. the latest layoff figure has reached 11,500, which exceeds the total number of layoffs in the gaming industry in 2023 (about 10,500).]

looking back at the financial reporting season for game manufacturers in the first half of the year, whether it is financial report announcements or conference calls, the industry has an overall judgment that this is a difficult stage for the game industry, and this stage will continue.

at a recent extraordinary shareholders' meeting, lu hongyan, chairman and general manager of jibit, mentioned that the gaming industry has changed from an emerging industry to a traditional industry. one characteristic of traditional industries is that profits may be getting closer and closer to the average profit of the entire industry, with increasing investment but not necessarily increasing output, and many capitals are no longer willing to invest in the gaming industry.